{"id":22132,"date":"2026-05-23T20:18:52","date_gmt":"2026-05-23T20:18:52","guid":{"rendered":"https:\/\/www.europesays.com\/france\/22132\/"},"modified":"2026-05-23T20:18:52","modified_gmt":"2026-05-23T20:18:52","slug":"hermes-opens-43rd-u-s-store-in-nashvilles-wedgewood-houston-district","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/france\/22132\/","title":{"rendered":"Herm\u00e8s Opens 43rd U.S. Store in Nashville’s Wedgewood-Houston District"},"content":{"rendered":"

\n\tHerm\u00e8s<\/a> has landed in Music City.<\/p>\n

\n\tThe French luxury house on Thursday will open its first store<\/a> in Nashville<\/a>. The two-story unit is located in the up-and-coming Wedgewood-Houston neighborhood in a red brick building that formerly housed a hosiery factory. The facade of the building was retained, with the name of the brand now painted discreetly on the brick as well as awnings that were added to the top-floor windows.<\/p>\n

\n\tThe store<\/a>, which sports an open floor plan and an abundance of natural light, will offer the entire range of Herm\u00e8s apparel, leather goods, jewelry and shoes for men and women. The first floor features the house\u2019s famous silks, along with fashion jewelry, perfume, beauty and home products on the left and center, and equestrian and leather goods on the right. The second floor showcases men\u2019s and women\u2019s ready-to-wear and shoes, jewelry and a salon dedicated to watches.<\/p>\n

\n\tLike it does in all of its 43 U.S. stores, the Nashville <\/a>unit was designed to pay homage to the local community, as evidenced by the custom electric guitar that was created for the store by the company\u2019s Parisian artisans from ebony, walnut and leather. There are also special Arceau watches featuring a music-inspired On Air carre illustration by French artist Carine Brancowitz.<\/p>\n

\t\t\t\t\t\t\"The<\/p>\n

\t\t\t\t\tThe custom guitar created for the Herm\u00e8s Nashville<\/a> store.<\/p>\n

\t\t\t\t\t\t\t\t\tCourtesy of Hermes<\/p>\n

\n\tReferences to music are found throughout the store with multicolored metal panels that evoke the buttons of a mixing desk and lacquered wood paneling in the leather goods area designed to resemble the bellows of an accordion. The steps of the terrazzo staircase are intended to look like white piano keys while the jewelry area features a metal mesh backdrop similar to the comb on the mouthpiece of a harmonica.<\/p>\n

\n\tThe store, which was designed by the Paris-based architectural agency RDAI, also features a selection of artworks from the Emile Herm\u00e8s collection and the Herm\u00e8s Collection of Contemporary Photographs.<\/p>\n

\n\tTo commemorate the opening, Nashville-based artist Herb Williams created a collection of 3D objects for the windows constructed from colorful crayons. The display features a larger-than-life horse sculpture trotting through birch trees created from piano keys.<\/p>\n

\n\tAlthough the Nashville metropolitan area is home to more than 2 million people, it was still a city in which Herm\u00e8s had long hoped to open a store.<\/p>\n

\n\t\u201cWe\u2019ve seen a lot of really interesting demographic shifts,\u201d said Diane Mahady, president of Herm\u00e8s America.<\/a> \u201cI think that where we continue to open stores might surprise people.\u201d<\/p>\n

\n\tThat started when the company opened in Princeton, N.J., last year. \u201cThat seemed a little strange,\u201d she admitted. \u201cBut our strategy on retail is not one-size-fits-all. We go to the individual markets where we think it makes sense.\u201d<\/p>\n

\n\tEven though the company renovated its Atlanta store last year, Herm\u00e8s considers the Southeast to be \u201cunderserved,\u201d Mahady said. So adding a unit in Nashville was the next logical move. \u201cWe\u2019ve always had our eye on Nashville. We finally found the right location and the right timing,\u201d she said.<\/p>\n

\n\t\u201cWe love the location; the store is absolutely beautiful,\u201d she added. \u201cIt\u2019s in an old hosiery mill so it sort of speaks to the industrial past of Nashville. We\u2019re not downtown, we\u2019re not at the mall, and the store itself will be an expression of the community.\u201d<\/p>\n

\n\tShe pointed to all the subtle musical references within the design as one of the reasons it will be distinct and she expects those Easter eggs to connect with the \u201cvibrant\u201d community in the city.<\/p>\n

\n\tHerm\u00e8s is one of the only retail stores in the Wedgewood-Houston area, which is also home to Soho House and a lot of local and nationally known restaurants. \u201cWe like to lean into lifestyle areas,\u201d Mahady explained, \u201cwhere people go to relax and hang out. So we feel it\u2019s a good location for us since we tend to be a destination. When our longtime clients come in, we prefer not to be in a high-traffic area so we can really preserve the quality of the experience.\u201d<\/p>\n

\n\tShe said the mix in the store will be pretty much identical to that in the other Herm\u00e8s units <\/a>\u2014 with the exception of the pieces created especially for this one, such as the watch and the guitar.<\/p>\n

\n\t\u201cBy definition, all of our stores carry all 16 metiers, but we do have a couple of exclusive products that we made for Nashville,\u201d she said. She pointed to the one-of-a-kind guitar that was based on a saddle tree \u201cthat we couldn\u2019t resist. It\u2019s such a special and unique piece that leaned into the spirit of Nashville.\u201d<\/p>\n

\n\tHerm\u00e8s traces its history to 1837 as a harness workshop for European noblemen, and today, the company still has a healthy equestrian business. The Nashville store is in the heart of Tennessee horse country and will offer equestrian riding gear, saddles and other products, but not western saddles. \u201cThey\u2019re a different construction,\u201d Mahady said. \u201cWe do jumping and dressage saddles and we make bridles, saddle pads, blankets and tons of products related to your horse and your barn.\u201d<\/p>\n

\n\tShe said that although it remains to be seen, Herm\u00e8s expects the store to attract everyone from entrepreneurs and music-industry professionals to well-heeled people from other walks of life. \u201cNashville attracts a lot of different kind of industries and people now,\u201d she said. \u201cObviously, the music industry is the backbone, but there are certainly more and more ancillary industries coming in so we\u2019re looking forward to seeing what that brings.\u201d<\/p>\n

\n\tNashville is the second store Herm\u00e8s has opened in just over a month. On Sept. 12, the company debuted its first Arizona boutique in the Scottsdale Fashion Square mall. That store, which is also two stories and offers all 16 metiers, is inspired by the local Sonoran Desert and pays homage to the sunlight and succulents prevalent in the area. It features an indoor facade created from ceramic tiles crafted in Mexico, which are intended to evoke desert cacti.<\/p>\n

\n\tMahady said that like Nashville, Scottsdale is also a market where Herm\u00e8s had long hoped to open a store. \u201cWe were just waiting for the right location and opportunity, and they finally came up.\u201d<\/p>\n

\n\tShe said the company hosted an opening-event dinner for 120 people \u201cand all of them were existing clients.\u201d Because there was no store in Arizona, they shopped at Herm\u00e8s units in Texas, Las Vegas, California or Hawaii, she said, but \u201care thrilled to be able to have a local store now.\u201d<\/p>\n

\n\tMahady said there are no plans to add any more stores for the remainder of this year and declined to say how many units would be added next year, saying the company is in a quiet period in anticipation of its earnings release next week. However in the second quarter, reported in July, the company said sales in the Americas rose 12.3 percent to 760 million euros, driven by double-digit growth in the U.S. By category, leather goods and saddlery were up 14.8 percent in the period, ready-to-wear and accessories up 3.8 percent and silk and textiles up 2.2 percent while perfume and beauty sales were down 7.2 percent and watches were down 5.5 percent, all at current exchange rates.<\/p>\n

\n\tWhile unable to discuss business, Mahady said what she was excited about was a special performance that would cap off the opening festivities in Nashville. The company tapped a group of its artisans in France to collaborate on an original song that will be recorded and released as part of the event.<\/p>\n

\n\t\u201cOur people in France \u2014 from the silk workshop, the saddle workshop, the leather goods workshops, who are also musicians \u2014 are coming over and we\u2019re cutting a record with them,\u201d she said. \u201cThey did an original song, and they flew over to record it at one of the oldest record pressing plants in the country, which is right near our store in Nashville. And they\u2019re going to perform it live.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"Herm\u00e8s has landed in Music City. The French luxury house on Thursday will open its first store in…\n","protected":false},"author":2,"featured_media":22133,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12919],"tags":[4953,13393,16395,13181],"class_list":["post-22132","post","type-post","status-publish","format-standard","has-post-thumbnail","category-hermes","tag-hermes","tag-hermu00e8s","tag-nashville","tag-store"],"_links":{"self":[{"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/posts\/22132","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/comments?post=22132"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/posts\/22132\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/media\/22133"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/media?parent=22132"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/categories?post=22132"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/tags?post=22132"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}