{"id":24228,"date":"2026-05-26T06:32:10","date_gmt":"2026-05-26T06:32:10","guid":{"rendered":"https:\/\/www.europesays.com\/france\/24228\/"},"modified":"2026-05-26T06:32:10","modified_gmt":"2026-05-26T06:32:10","slug":"longchamp-jeremy-scott-celebrate-nyc-with-greetings-from-paris-bag","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/france\/24228\/","title":{"rendered":"Longchamp & Jeremy Scott Celebrate NYC with “Greetings from Paris” Bag"},"content":{"rendered":"

\n\tIn Comit\u00e9 Colbert<\/a>\u2018s \u201cHidden Treasures, 250 Years of Franco-American Luxury Stories\u201d exhibition, Longchamp<\/a> is featuring a special edition of its wildly popular Le Pliage bag, created in collaboration with Jeremy Scott. <\/p>\n

\n\tThe French house and American designer titled the work \u201cGreetings From Paris,\u201d and the bag serves as both a playful fashion object and a symbol of the long-running creative dialogue between the two countries.<\/p>\n

\n\tLongchamp<\/a> first entered the U.S. market through department-store distribution in the 1950s, long before it established a direct retail presence. The brand opened its first stand-alone American boutique on Madison Avenue in New York in 1984, before expanding further with a dedicated New York office in 1993 and larger flagship investments in SoHo and Fifth Avenue in the years that followed.<\/p>\n

\n\tScott first began collaborating with Longchamp in 2006, transforming the maison\u2019s signature tote through a series of irreverent, pop-inflected reinterpretations that quickly became collector favorites. This special edition \u2014 adorned with a postcard-style graphics evoking vintage travel souvenirs \u2014 stands out as one of the most emblematic pieces from their two-decade partnership.<\/p>\n

\n\t\u201cFashion has always been about transcending borders for me, and my 20-year friendship with Longchamp has been exactly that: a wild creative collision between my American pop sensibility and their incredible French heritage. That energy never gets old,\u201d Scott said.<\/p>\n

\n\t\u201cIt is a profound honor for Longchamp to be included in the Comit\u00e9 Colbert exhibition, continuing our shared commitment to the standards of French craftsmanship and the spirit of luxury that remains at the heart of the maison,\u201d said Longchamp creative director Sophie Delafontaine.<\/p>\n

\n\t\u201cThe \u2018Greetings From Paris\u2019 Pliage is the perfect emblem for this retrospective as well as a celebration of our 20-year friendship with Jeremy Scott. It remains one of the most dynamic chapters in the maison\u2019s history, where French savoir-faire met Jeremy\u2019s vibrant American pop vision through a shared spirit of joy, creativity and cultural resonance. To see this work showcased in New York City is a beautiful reminder that luxury is a living dialogue, one that continues to bridge our histories and inspire our future,\u201d she added.<\/p>\n

\n\tFor Longchamp, the collaboration also reflects a broader commitment to preserving French savoir-faire while remaining open to cultural reinvention \u2014 values that contributed to the company receiving B Corp certification<\/a> earlier this year.<\/p>\n

\n\t\u201cI\u2019m so thrilled that our \u2018Greetings From Paris\u2019 design is being featured in NYC for this exhibition,\u201d Scott added. \u201cWhen designing it, I wanted it to feel like a literal postcard sent across the Atlantic, a wink and a nod to our two identities colliding.\u201d<\/p>\n

\t\t\t\t\t\t\"Longchamp\"<\/p>\n

\t\t\t\t\tLongchamp\u2019s Pliage mural by Jeremy Scott.<\/p>\n

\t\t\t\t\t\t\t\t\tCourtesy of Longchamp<\/p>\n

\n\tLongchamp\u2019s decision to stage its first official runway show<\/a> in New York in 2018 marked a pivotal shift for the French house from a leather-goods brand into a full lifestyle and ready-to-wear player. The show, timed to coincide with the brand\u2019s 70th anniversary, signaled an ambition to position Longchamp within the global fashion conversation while embracing a younger, more international image through initiatives like its Fifth Avenue flagship, as well as the appointment of Kendall Jenner as brand ambassador<\/a>.<\/p>\n

\n\tThe choice of New York was also symbolic for the house. While Paris represented Longchamp\u2019s heritage and savoir-faire, New York embodied the future-facing, cosmopolitan identity the brand wanted to project. Delafontaine described the city as a place of \u201cenergy and freedom,\u201d underscoring Longchamp\u2019s effort to evolve into a more fashion-driven and globally visible luxury house.<\/p>\n","protected":false},"excerpt":{"rendered":"In Comit\u00e9 Colbert\u2018s \u201cHidden Treasures, 250 Years of Franco-American Luxury Stories\u201d exhibition, Longchamp is featuring a special edition…\n","protected":false},"author":2,"featured_media":24229,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[17823,13223,30],"class_list":["post-24228","post","type-post","status-publish","format-standard","has-post-thumbnail","category-paris","tag-comitu00e9-colbert","tag-longchamp","tag-paris"],"_links":{"self":[{"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/posts\/24228","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/comments?post=24228"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/posts\/24228\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/media\/24229"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/media?parent=24228"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/categories?post=24228"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/tags?post=24228"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}