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Maserati MC20 GT2 Stradale. The futre of this Stellantis brand is being questioned. Photographer: Bing Guan\/Bloomberg<\/p>\n
\u00a9 2025 Bloomberg Finance LP<\/p>\n
Troubled auto global brand giant Stellantis<\/a> impressed investors with the scope and ambition of its long-awaited plan to revive the company, but the shares dived as analysts sought details while others were surprised the 14 brands survived intact.<\/p>\n Stellantis published its five-year plan last week, which included the launch of 60 new models by 2030 and the spending of \u20ac60 billion ($70 billion) producing them. But there were no factory closures, not were any of the brands killed. 70% of Stellantis spending would be on lead brands Jeep, RAM, Peugeot and Fiat. Chinese partners Leapmotor<\/a> and Dongfeng<\/a> would provide electric vehicle technology and use some of Stellantis\u2019s unused factories in Europe to make their own products or badge them with Stellantis brands<\/a>.<\/p>\n CEO Antonio Filosa has been in charge for just under a year after former CEO Carlos Tavares was terminated. Stellantis has been under pressure in the U.S. and Europe. Earlier this year it announced a \u20ac22 billion write-down after over-ambitious EV plans stumbled. <\/p>\n Frank Schwope, automotive consultant and lecturer at FHM Berlin, had expected major surgery to slim down the brands.<\/p>\n Jeep is a Stellantis core brand.<\/p>\n getty<\/p>\n The merger between Fiat Chrysler and France\u2019s Groupe PSA in 2021 was named Stellantis and included the 14 brands. Opel, and its British Vauxhall affiliate, had been chronic loss makers when owned by General Motors. Many of the other European brands including Citroen, Peugeot, Fiat and Lancia were rivals in the mass market. DS, Alfa Romeo and Abarth sit in the wannabe premium sector. Dodge, Ram, Jeep and Chrysler were in the U.S. Storied Italian sportscar maker Maserati sits on top of the list.<\/p>\n Brands unscathed<\/p>\n \u201cAntonio Filosa surprised everyone with the announcement that all brands are to continue,\u201d Schwope said.<\/p>\n \u201cThe Maserati name really only has a good ring to it these days; sales figures, on the other hand, are appalling. In terms of image, the brand could carve out a niche between Mercedes-Benz and Ferrari. But its decline in recent years has been alarming,\u201d Schwope said. <\/p>\n \u201cLancia is really only a brand of relevance to Italy now, although this could certainly be achieved through badge engineering. Citro\u00ebn, Opel, Chrysler and DS are a bit like the unloved children that still need to be kept on the books. Not all brands will survive the next decade. The group\u2019s future is likely to lie in closer cooperation, possibly even a merger with a Chinese group,\u201d Schwope said. <\/p>\n