This exceptional day began with the final of the Cr\u00e9dit Agricole Coupe Gambardella, showcasing the promising young talents of Nantes and Paris. Later in the evening, the highly anticipated final unfolded on the pitch of the Stade de France.<\/p>\n
To support this major event, Cr\u00e9dit Agricole deployed a comprehensive activation plan, both on-site and across digital channels. The ambition was clear: to bring fans as close as possible to the excitement of France\u2019s favourite competition, while celebrating this first year of \u201cnaming rights\u201d alongside the Regional Banks, many of which attended the match\u2014led in particular by Nord de France and Provence C\u00f4te d\u2019Azur.<\/p>\n
To promote this new naming to a wide audience, a digital media campaign was launched from the semi-finals onwards across platforms such as L\u2019\u00c9quipe.fr, France.tv and Foot Mercato. This effort was further reinforced by TV billboards broadcast around the matches.<\/p>\n
AND TO MAKE SURE NOTHING WAS MISSED ON THE ACTIVATION SIDE\u00a0<\/p>\n
In the lead-up to the final, tickets were up for grabs on our social media channels. On the day itself, a wide range of animations brought the event to life !<\/p>\n
On the stadium forecourt, the \u201cHaircut\u201d activation\u2014already a great success during the semi-finals\u2014made a strong comeback, giving fans the opportunity to proudly sport the competition\u2019s signature silver style.<\/p>\n
Inside the stadium, the kick-off was marked by a Cr\u00e9dit Agricole\u2013branded plinth showcasing the official match ball. At half-time, the spotlight turned to a lively challenge led by influencer Michou and his team, who attempted to score points by hitting a target set up at the centre of the pitch, also featuring Cr\u00e9dit Agricole branding.<\/p>\n
Finally, the \u201cMan of the Match\u201d initiative honoured the game\u2019s standout player, with the trophy presented by two Cr\u00e9dit Agricole representatives.<\/p>\n
All these highlights unfolded under the cheerful and attentive gaze of Michel and Daphn\u00e9e, special correspondents of the D\u00e9on family.<\/p>\n
To relive the key moments of this remarkable day, visit the @ca_cotesport Instagram account<\/p>\n","protected":false},"excerpt":{"rendered":"This exceptional day began with the final of the Cr\u00e9dit Agricole Coupe Gambardella, showcasing the promising young talents…\n","protected":false},"author":2,"featured_media":25308,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12927],"tags":[8301,13758,13760,13759,12947,13757,13761],"class_list":["post-25307","post","type-post","status-publish","format-standard","has-post-thumbnail","category-credit-agricole","tag-action","tag-actualite","tag-banque","tag-cours-de-bourse","tag-credit-agricole","tag-credit-agricole-sa","tag-groupe-credit-agricole"],"_links":{"self":[{"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/posts\/25307","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/comments?post=25307"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/posts\/25307\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/media\/25308"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/media?parent=25307"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/categories?post=25307"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/tags?post=25307"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}