\n\tOne bag up for grabs currently is a pre-owned 2002 Kelly 35 from Herm\u00e8s<\/a> in white, priced at $13,000. A used Rolex Datejust 41<\/a> in Oystersteel and white gold with a black dial, meanwhile, sits at a cool $15,000. Cartier Tank Am\u00e9ricaine Mini. A Cartier Love bracelet in rose gold, also pre-owned, is also on offer on the TikTok Shop for $3,000. This trio are just some of pieces on offer, alongside limited-edition sneakers from Nike and other goods, according to Bloomberg.<\/p>\n \n\tTo ensure the authenticity of these items, many of the secondhand resellers turn to A.I., using companies like Entrupy (a brand that has been approved by TikTok) to confirm that the products they\u2019re selling aren\u2019t fake. The New York\u2013based firm has built up its A.I. detection service by priming it with myriad data and images of high-end goods; TikTok Shop resellers can buy the brand\u2019s phone camera attachment to snap pictures of the item in question before it\u2019s listed. Watches fall under a different umbrella, with timepieces needing to be verified by a certified watchmaker, Bloomberg reported. TikTok itself is monitoring counterfeit items, too; the app blocked the sale of over one million potential sellers in the first part of 2025, according to a company safety report from last month, for not hitting the proper benchmarks.<\/p>\n \n\tSome pre-owned boutiques have found major success on the Shop. New York\u2019s 17th Street, has sold nearly 1,000 high-end bags via the platform. Now, the store reports that around 33 percent of its earnings come from TikTok, 17th Street\u2019s head of social told Bloomberg, with the app taking 8 percent of each sale.<\/p>\n \n\tTikTok\u2019s entry into the luxe market could seem like a stretch, but it may have some merit. The app is largely used by Gen Zers, and over 41 percent<\/a> of that generation snagged a luxury watch in 2024, according to a report from Watchfinder & Co. The pre-owned watch market<\/a>, too, has been predicted to see a boost from the age group, as well as millennials. Between all this and young people\u2019s habit of shopping trends on TikTok and of \u201cdoom spending\u201d<\/a> on high-end goods, who knows, the social media app\u2019s shop may just become a bustling pre-owned marketplace yet.<\/p>\n \tAuthors<\/p>\n \t\t\t \t\tNicole Hoey<\/p>\n Nicole Hoey is Robb Report’s digital editor. While studying at Boston University, she read, wrote and read some more as an English and journalism major. A class taught by a Boston Globe copy editor\u2026<\/p>\n \t\t\t\t\t![\"Nicole](\"https:\/\/robbreport.com\/wp-content\/plugins\/lazy-load-0.7\/images\/1x1.trans.gif\"){kind=avatar}
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