{"id":26490,"date":"2026-05-28T17:57:44","date_gmt":"2026-05-28T17:57:44","guid":{"rendered":"https:\/\/www.europesays.com\/france\/26490\/"},"modified":"2026-05-28T17:57:44","modified_gmt":"2026-05-28T17:57:44","slug":"christian-dior-la-collection-privee-pop-up-opens-at-rome-airport","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/france\/26490\/","title":{"rendered":"Christian Dior La Collection Priv\u00e9e pop-up opens at Rome Airport"},"content":{"rendered":"

Christian Dior Parfums, in partnership with Lagard\u00e8re Travel Retail has opened an exclusive pop-up boutique at Rome Fiumicino Airport, with a focus on La Collection Priv\u00e9e Christian Dior, supported by a curated selection of fragrances, skincare and makeup.<\/p>\n

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Anchoring the space is a fragrance discovery experience inspired by the couturier-perfumer\u2019s atelier and designed by Perfume Creation, Director Francis Kurkdjian.<\/p>\n

Christian Dior Parfums Managing Director Travel Retail Europe, Paul Boissonnet said: \u201cThe strategic partnership between Rome Fiumicino Airport, Lagard\u00e8re, and Christian Dior Parfums exemplifies a powerful synergy in the travel retail landscape. Rome Fiumicino Airport\u2019s commitment to enhancing passenger experience and fostering a premium retail environment dovetail seamlessly with Lagard\u00e8re\u2019s expertise on accelerating business growth through innovative partnerships and optimized retail operations.<\/p>\n

\u201cWith this exclusive space, we are delighted to bring La Collection Priv\u00e9e to Italy and connect with our international clientele within a sophisticated and captive environment. As we embark on this exciting journey, I want to express my sincere appreciation for the contribution of everyone involved.\u201c<\/p>\n

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Travellers are invited to enjoy bespoke La Collection Priv\u00e9e consultations to discover their signature scent, with emphasis on the new Cuir Saddle. A selection of customisable accessories, available in Dior\u2019s iconic patterns, further enhances the experience and adds an additional layer of personalisation.<\/p>\n

Beyond La Collection Priv\u00e9e, the pop-up offers a curated edit of Dior\u2019s most celebrated beauty icons across fragrance, makeup and skincare. Travellers can explore signature Dior fragrances, discover the artistry of Dior Makeup through hero products such as Rouge Dior and Dior Forever by Peter Philips, Creative and Image Director for Dior Makeup, and experience Dior Skincare\u2019s scientific expertise with lines including Dior Prestige and Dior Capture.<\/p>\n

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Inspired by the House of Dior\u2019s couture heritage, the boutique design reflects the spirit of the brand\u2019s birthplace at 30 Avenue Montaigne in Paris. Drawing on the \u2018New Look\u2019 aesthetic, the space translates Dior\u2019s couture codes into a contemporary travel retail environment.<\/p>\n

Warm, luminous interiors showcase Dior\u2019s fragrance and beauty portfolio, with materials selected to express the brand\u2019s craftsmanship. Marble surfaces, refined fabrics and gilded metal accents come together to create a setting that mirrors the elegance of Dior couture, reinforcing the luxury credentials of the offer within the airport environment.<\/p>\n

The pop-up further strengthens Dior\u2019s commitment to delivering elevated, experience-led concepts tailored specifically for the travel retail channel.<\/p>\n

Lagard\u00e8re Travel Retail Italia Chief Executive Officer & Managing Director, Alberto Niero commented: \u201cWe are proud to celebrate the opening of this new Dior pop-up store, brought to life through our close collaboration with Dior and Aeroporti di Roma.<\/p>\n

\u201cThis project embodies our shared ambition to continuously elevate the passenger experience, blending luxury and innovation with a strong sense of place. Together, we are delighted to offer travelers an immersive encounter with one of the world\u2019s most prestigious luxury houses, further enriching the premium retail landscape at Fiumicino Airport.\u201d<\/p>\n

Aeroporti di Roma Chief Commercial Officer, Marilena Blasi added: \u201cToday\u2019s inauguration of the Dior Parfums pop-up in the heart of our luxury zone is a clear sign of the direction we are taking at Rome Fiumicino airport: shaping a truly Skytrax 5-star passenger journey through excellence, innovation and world-class partnerships.<\/p>\n

\u201cThis opening, made possible thanks to the strong collaboration with Dior and Lagard\u00e8re, adds an iconic brand to a retail environment that already represents the very best of global luxury, creating a new premium touchpoint within our commercial offer.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"Christian Dior Parfums, in partnership with Lagard\u00e8re Travel Retail has opened an exclusive pop-up boutique at Rome Fiumicino…\n","protected":false},"author":2,"featured_media":26491,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12728],"tags":[2793,18718,4955,19478],"class_list":["post-26490","post","type-post","status-publish","format-standard","has-post-thumbnail","category-christian-dior","tag-christian-dior","tag-christian-dior-parfums","tag-lvmh","tag-rome-fiumicino-airport"],"_links":{"self":[{"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/posts\/26490","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/comments?post=26490"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/posts\/26490\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/media\/26491"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/media?parent=26490"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/categories?post=26490"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/tags?post=26490"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}