{"id":28022,"date":"2026-05-31T08:37:26","date_gmt":"2026-05-31T08:37:26","guid":{"rendered":"https:\/\/www.europesays.com\/france\/28022\/"},"modified":"2026-05-31T08:37:26","modified_gmt":"2026-05-31T08:37:26","slug":"f1-academy-partners-with-sephora-for-2026-all-female-racing-season","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/france\/28022\/","title":{"rendered":"F1 Academy Partners With Sephora For 2026 All-Female Racing Season"},"content":{"rendered":"

F1 Academy announced a landmark deal with Sephora<\/a> this week, as the women’s racing series named the global beauty retailer its Official Beauty Retail Partner.<\/p>\n

The agreement reflects both organizations’ commitment to elevating women’s racing on the world stage, with Sephora bringing immersive fan activations to select F1 Academy races<\/a> throughout the 2026 season. The partnership extends to F1 Paddock Club<\/a> luxury hospitality, with Sephora’s glam bars available to Paddock Club guests at 18 Grands Prix across the season.<\/p>\n

The retailer will additionally throw a new end-of-year drivers’ celebration spotlighting progress and performance. <\/p>\n

As part of the deal, Sephora will sponsor Spanish driver Natalia Granada, joining the 2026 F1 Academy grid<\/a> for her rookie season. Granada will compete in the “SEPHORA operated by PREMA” car, with designs inspired by the brand’s signature black-and-white stripes and red accents.<\/p>\n

Granada subsequently completes the season’s full-time lineup, with races beginning this week in Shanghai. She impressed during the inaugural F1 Academy rookie test<\/a> in 2025.<\/p>\n

“Joining forces with them is incredibly powerful,” said F1 Academy managing director Susie Wolff. <\/p>\n

“This partnership goes far beyond beauty; together, we are challenging outdated stereotypes and redefining who and what belongs in motorsport.”<\/p>\n

F1 Academy launched in 2023 as an all-women’s single-seater racing series created to accelerate women’s racing in motorsport<\/a>. The series features 14 races across seven rounds, all held alongside the FIA Formula One World Championship<\/a>.<\/p>\n

The series reaches more than 160 territories via over 35 broadcasters while streaming live worldwide on F1TV YouTube<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"F1 Academy announced a landmark deal with Sephora this week, as the women’s racing series named the global…\n","protected":false},"author":2,"featured_media":28023,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12718],"tags":[18904,20455,20456,4955,20457,12733,12562],"class_list":["post-28022","post","type-post","status-publish","format-standard","has-post-thumbnail","category-sephora","tag-f1","tag-f1-academy","tag-formula-one","tag-lvmh","tag-natalia-granada","tag-sephora","tag-sports-business"],"_links":{"self":[{"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/posts\/28022","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/comments?post=28022"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/posts\/28022\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/media\/28023"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/media?parent=28022"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/categories?post=28022"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/tags?post=28022"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}