{"id":31690,"date":"2026-06-06T04:11:13","date_gmt":"2026-06-06T04:11:13","guid":{"rendered":"https:\/\/www.europesays.com\/france\/31690\/"},"modified":"2026-06-06T04:11:13","modified_gmt":"2026-06-06T04:11:13","slug":"cerave-raises-content-creation-competition-to-global-stage","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/france\/31690\/","title":{"rendered":"CeraVe Raises Content Creation Competition to Global Stage"},"content":{"rendered":"

\n\tDermocosmetics brand CeraVe<\/a> took its content creation competition to the next level \u2014 the global stage \u2014 in an event in Los Angeles that ran Wednesday and Thursday.<\/p>\n

\n\tMore than 100 creators from 22 countries gathered and competed with their content meant to educate and entertain consumers on healthy skin habits, especially as related to the L\u2019Or\u00e9al<\/a>-owned brand\u2019s new Invisible sun care line.<\/p>\n

\n\t\u201cCerAwards is a unique event that is helping CeraVe<\/a> reinvent the way we do influence in the beauty world,\u201d Vincent Chauvi\u00e8re said in his first interview since becoming the brand\u2019s new global brand president in March.<\/p>\n

\n\tCerAwards was initially launched in Spain in 2023. The competition has run annually since to recognize outstanding skin care content developed by creators, dermatologists and other health care professionals. For this year\u2019s session, more than 5,000 submissions were received in local markets.<\/p>\n

\n\tCeraVe, which aims to democratize dermatology globally, is the most recommended brand by dermatologists in the U.S. and in the top three worldwide, where it is recommended by approximately 90,000 dermatologists. It has more than 15 million followers on social media, where there are billions of videos devoted to the brand.<\/p>\n

\n\tAttendees at the Global CerAwards represented a reach of more than 44 million followers combined.<\/p>\n

\n\t\u201cThis year it\u2019s happening in L.A., because we want to be in the Hollywood film industry,\u201d Chauvi\u00e8re said, explaining influencers there were given the tools of movie-makers to raise their content to the next level.<\/p>\n

\n\tCeraVe Studios, a content creation experience held on a Hollywood studio lot, was central to the event. It included custom-built sets, professional actors and stuntpeople, who helped bring CeraVe cleansers and new sun care to life. The four experiences there included: Raywatch, a play on the TV show \u201cBaywatch,\u201d with a slow-motion Malibu beach run; the SPF Games, where players shielded themselves using XXL CeraVe sun care products; Sunt N\u2019 Sweat, involving a rooftop chase, and Mission Cleanser, in which people moved fast through a laser-full set to retrieve CeraVe Foaming Cleanser.<\/p>\n

\t\t\t\t\t\t\"At<\/p>\n

\t\t\t\t\tAt the CerAwards in Los Angeles.<\/p>\n

\t\t\t\t\t\t\t\t\tCourtesy of CeraVe<\/p>\n

\n\tThe idea was to bring CeraVe\u2019s \u201cmedutainment\u201d \u2014 medical-education-meets-entertainment \u2014 approach to life by morphing product efficacy, bolstered by three essential biomimetic ceramides, into creator-led storytelling.<\/p>\n

\n\t\u201cThat\u2019s the tone of voice of CeraVe,\u201d Chauvi\u00e8re said. \u201cIt\u2019s fun, it\u2019s cheerful, it\u2019s unpretentious. The CerAward this year is a celebration of the launch of a new sun care line.\u201d<\/p>\n

\n\tThe Global CerAwards ended at Los Angeles\u2019 iconic Wiltern Theatre at an evening event Thursday hosted by actress and comedian Meg Stalter. The global judging panel included actress and content creator Bailee Madison, dermatologist and med-influencer Dr. Andrew Park, and CeraVe global senior vice president of medical affairs and communications Gene Col\u00f3n.<\/p>\n

\n\tLakskika Airawartwantit won the CeraVe Studios, Cleanser Star award. Bariela De Graaf was granted the CeraVe Studios, Suncare Star award. Dimitra Liarakou walked away with the Winner Global Ceramide Creator of the Year award. Ricardo Cubba was the Winner Ceramide Breakout Star, while Sstfan Neaga was named Winner Global Medfluencer of the Year.<\/p>\n

\n\t\u201cIt\u2019s a great collective experience,\u201d Chauvi\u00e8re said.<\/p>\n

\n\tGlobal CerAwards laureates were inducted into the Cermaide Squad, which is the brand\u2019s global creator collective.<\/p>\n

\n\tCeraVe was founded in 2005 and is now a 2 billion euro-plus brand. It was created and is still developed with dermatologists.<\/p>\n

\n\t\u201cThe ambition of CeraVe has always been to make dermatology accessible to all,\u201d Chauvi\u00e8re said. \u201cThis is why the way we communication \u2014 the medutainment \u2014 makes a lot of sense.\u201d<\/p>\n

\n\tCeraVe is the most followed brand on TikTok within the L\u2019Or\u00e9al group. It ranks second in the medical influence space. The brand is third in the skin care world generally, with about 30 billion views on all CeraVe platforms online in 2025.<\/p>\n

\n\tThe brand\u2019s core consumers are Gen Z and Alpha.<\/p>\n

\n\tCeraVe has been picking its growth pace back up since the second half of last year. Now, brand sales are growing by double-digits in all geographies worldwide and above the market.<\/p>\n

\t\t\t\t\t\t\"Vincent<\/p>\n

\t\t\t\t\tVincent Chauvi\u00e8re<\/p>\n

\t\t\t\t\t\t\t\t\tGetty Images for CeraVe\/Courtesy<\/p>\n

\n\tBehind the momentum are three key shifts that will keep being built upon, according to Chauvi\u00e8re.<\/p>\n

\n\t\u201cOne is fueling the brand with innovations,\u201d he said, giving as an example the body Intensive Moisturizing Cream. \u201cHalf of the consumers are totally new to the brand \u2014 and particular Millennials and Gen X.\u201d<\/p>\n

\n\tSecond is to stretch CeraVe into new categories, such as sun care currently and hair care<\/a>, which launched in the U.S. in 2025.<\/p>\n

\n\t\u201cNumber three is to keep uplifting our media model,\u201d Chauvi\u00e8re said. CeraVe, for instance, signed a four-year official skin care partnership with the NBA<\/a> in North America. It\u2019s an example of the brand\u2019s cultural relevance, where it connects with consumers beyond the dermatological, science and beauty worlds.<\/p>\n

\n\tThere will also be geographic expansion for CeraVe. It\u2019s expected that in the next five years two-thirds of the brand\u2019s growth should come from emerging markets.<\/p>\n

\n\t\u201cFor us, medutainment is very much at the crossroads of culture,\u201d Chauvi\u00e8re said. \u201cWe believe we have this authority and possibility to move freely across these cultural spaces. It\u2019s very much, in the end, about education, but in a fun, entertaining and surprising way.\u201d<\/p>\n

\n\tThat\u2019s where the Global CerAwards comes in, too. \u201cIt\u2019s another way to connect culturally with our audience,\u201d Chauvi\u00e8re said. \u201cThe brand is back, and the potential is absolutely huge.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"Dermocosmetics brand CeraVe took its content creation competition to the next level \u2014 the global stage \u2014 in…\n","protected":false},"author":2,"featured_media":31691,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12905],"tags":[22761,1580,7405,7407],"class_list":["post-31690","post","type-post","status-publish","format-standard","has-post-thumbnail","category-loreal","tag-cerave","tag-loreal","tag-lu2019oru00e9al","tag-wwdbeautyinc"],"_links":{"self":[{"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/posts\/31690","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/comments?post=31690"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/posts\/31690\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/media\/31691"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/media?parent=31690"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/categories?post=31690"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/tags?post=31690"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}