The Puma and Kuga crossovers can only do so much, so there\u2019s a clear need for more products. While the Volkswagen-based Explorer and Capri EVs haven\u2019t really moved the needle, Ford is now turning to Renault<\/a>. Another pair of electric vehicles is on the way, but the first model won\u2019t go on sale until early 2028. In the meantime, the Blue Oval will have to make do without any non-SUV models. Well, there\u2019s the Mustang, but it\u2019s hardly a volume seller.<\/p>\n 2025 Renault 5 E-Tech Electric<\/p>\n Photo by: Renault<\/p>\n Despite the two-year gap in its European lineup, Ford\u2019s CEO is optimistic about the future. In an interview with Top Gear<\/a> magazine, Jim Farley said the company is now developing \u201cpassion products\u201d while pledging: \u201cno more generic vehicles.\u201d The two EVs currently in development will sit on Renault\u2019s Ampere platform, meaning they\u2019ll be related to small cars like the Twingo, 4 E-Tech Electric, and the 5 E-Tech Electric.<\/p>\n ‘Whether they\u2019re based on a VW or Renault platform, we\u2019re going to execute those cars with a swagger that\u2019s specific to Ford of Europe.’<\/p>\n In the meantime, Ford of Europe continues to lose market share, and it\u2019s not just to long-running companies. While the likes of Volkswagen Group, Stellantis, and the Hyundai Group continue to pull ahead thanks to their vast lineups, newcomers from China are breathing down Ford\u2019s neck.<\/p>\n In the first two months of the year, BYD\u2019s market share hit 1.9 percent with 36,069 registrations. SAIC is even closer to Ford, with 41,454 registrations, representing 2.1 percent of the market. Chinese carmakers are bringing more and more models to Europe, and if they maintain this pace, it\u2019s only a matter of time before they overtake Ford<\/a>. We wouldn\u2019t be surprised if it happens by the end of the year, especially now that the Focus is no more.<\/p>\n 2025 Renault Twingo E-Tech Electric<\/p>\n Photo by: Renault<\/p>\n \u00a0<\/p>\n Motor1’s Take:\u00a0Ford of Europe is in a difficult position, and we\u2019re not convinced the two Renault-based EVs will turn things around. Given the pace of new product launches from rivals, the upcoming models will face stiff competition from day one. There are already plenty of small-to-compact EVs to choose from, whether from traditional automakers or China.<\/p>\n Still, we wouldn\u2019t write off Ford in Europe\u2019s passenger car market just yet. Although the days when it battled Volkswagen<\/a> neck and neck are long gone, it remains an automotive juggernaut. It\u2019s performing well in the commercial sector and certainly has the means to reignite customers\u2019 interest in the passenger segment. It remains to be seen whether it’ll happen via a Renault shortcut.<\/p>\n \n \t\tWe want your opinion!\n\t<\/p>\n What would you like to see on Motor1.com?<\/p>\n![\"<p>2025](\"https:\/\/www.europesays.com\/france\/wp-content\/uploads\/2026\/05\/16x9-tr.png\")
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