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Ogee’s upgraded Sculpted Face Sticks launched timed to Sephora retail partnership<\/p>\n
Photo courtesy of Ogee <\/p>\n
Sephora is welcoming an organic beauty trailblazer<\/a> to its prestige roster<\/a>. Ogee, known for its sophisticated, minimalist approach to beauty, will be available on Sephora.com beginning June 22, with select stores to follow in October. Entering its new chapter in conjunction with its 10-year anniversary, the nine-figure brand isn\u2019t ready to retire the term \u201cclean beauty\u201d\u2014it\u2019s simply refining it.<\/p>\n \u201cWe’re bringing a higher standard not just to the organicness and cleanness, but also to the efficacy and luxury,\u201d Ogee co-founder Abbott Stark explained during a one-on-one Zoom call.<\/p>\n Stark, who previously developed skincare for a private-label manufacturer, says retail partners respond with a “resounding yes” when asked if consumers still look for clean beauty products.<\/p>\n \u201cBut now it’s evolved,\u201d he says. \u201cPeople are coming in with these apps. They\u2019re using the phone, they scan the barcode, and that\u2019s saving them from having to become a cosmetic chemist themselves. It’s giving this opinion on which products are actually truly clean. My sales pitch to store associates is that if a customer comes in looking for clean beauty\u2014or they’re scanning barcodes with an app\u2014they should take them straight to Ogee. We’re going to be the most defensible brand in the store when it comes to clean, natural and organic. That’s because we\u2019re truly organic-certified, and truly natural.\u201d<\/p>\n The Strongest Clean Beauty Claims <\/p>\n Ogee is NSF certified<\/a>, meaning its products undergo rigorous testing to meet strict organic standards.<\/p>\n \u201cI was one of the first three labs in the country to get certified to this organic personal care standard,\u201d Stark says. \u201cI found that none of the brands were using this. It’s very challenging, it’s more expensive, and it requires having an independent third party come in and look at all the products. So that was how we started and how we’ve created this really unique position in the market that I think people have recognized as being very special.\u201d<\/p>\n Even more than simply being \u201cclean,\u201d Stark\u2014who has been consistently passionate about the powers of jojoba oil\u2014wanted formulas that were equally effective.<\/p>\n \u201cThere are products that maybe are truly natural, but then you get into it and you find that they don’t really have the efficacy,\u201d he says. \u201cThey might be at a lower price point, they might be in a lower tier of distribution. My job before was going around and finding the best products, and using those as inspiration pieces to evolve what the next generation of beauty products would be. I would get so excited.\u201d<\/p>\n Now, as the brand embarks on its Sephora journey, Stark wants to educate the everyday beauty consumer, while connecting with the evolved clean beauty guru.<\/p>\n \u201cI\u2019ve found products that I thought were clean,\u201d he says. \u201cThe visual cues were there. It might be a wrap, an organic-shaped package round, or have a stone or piece of wood, and the paper was this matte finish that just felt very natural with natural artwork. Then you’d turn it over, and there’d be these ingredients I personally don\u2019t consider to be clean, like a microplastic bead that they’ve just melted down into the formula, or a silicone, or an artificial fragrance, harsh preservative, chemical filler. There are things that have evolved to be conceptually allowed in clean beauty, but at Ogee, we do not do that.\u201d<\/p>\n Ogee\u2019s Marketing Strategy Heading Into Sephora Model shows a full face using only Ogee Sculpted Face Sticks<\/p>\n Photo courtesy of Ogee <\/p>\n Up to this point, Stark has seen success with word of mouth and social media virality. He anticipates the Sephora partnership will only amplify what\u2019s already worked for the brand.<\/p>\n \u201cWe’ve had a lot of organic UGC content,\u201d he says. \u201cWe actually take that content, and we promote it as an ad, but it actually starts with a real person truly using the product in their own way, or asking to get it. It’s not a paid promotion. So then we support that content digitally. That’s how we’ve really expanded and grown.\u201d<\/p>\n More strategically, Stark says, \u201cWe implemented a tactic that we call \u2018let creative do the talking,\u2019 meaning we\u2019ve tried to democratically and organically work with as many different types of diverse creators as possible, so as many users as possible could see themselves reflected in Ogee social media posts. We found that giving creators the opportunity to create genuine content delivers the most authentic impression of our products, and that tends to resonate with the audiences on social media\u2014which ultimately drives the most traffic and sales.\u201d<\/p>\n According to Launchmetrics, an AI-powered data and insights company, coverage of the brand\u2019s balmy, multi-use Sculpted Face Sticks ($42) generated $739K in media impact value<\/a> (MIV) from Q1 2025 through Q1 2026. Near half the amount was influencer-driven, with mature skin creator Camille Cowher (218,000 YouTube subscribers) generating $160,000 for 13 Ogee placements. Her Aging Is a Rollercoaster<\/a> video was the top placement overall, generating $61,600 in MIV.<\/p>\n Leaning into the success of the blendable, skincare-infused sticks, the brand just relaunched the collection as it gears up for greater traction. Consumers now have access to more pigmented versions of the blush, bronzer and highlighters with upgraded, color-coded packaging.<\/p>\n \u201cAll of those micro-influencers creating content has lead to a phenomenon we call the \u2018spider-web-effect,\u2019 \u201d the founder explains. \u201cThis is when the Ogee buzz bubbles-up to mega influencers who organically discover the brand. In turn, those mega influencers post to their social media accounts. That usually comes as a complete surprise to us and just goes to show how powerful the UGC content can be.\u201d<\/p>\n Due to huge retail variables, Stark says there isn\u2019t enough information to make revenue projections for 2026. However, he shares that Ogee has seen a three-year compound annual growth rate (CAGR) of 65% from 2022 to 2025.<\/p>\n Much of that growth is due to a devoted direct-to-consumer customer.<\/p>\n \u201cPart of our plan in working with the Sephora team is to leverage our existing customer base from our digital sales channels,\u201d Stark says. \u201cWe want to drive them into Sephora to experience the products firsthand, because maybe people have seen it and are a bit familiar, but we still see in a lot of data that most people want to buy products from a new brand for the first time, in-store.\u201d<\/p>\n Reflecting on the decade-long road to Sephora, Stark feels like the timing couldn\u2019t be more perfect.<\/p>\n \u201cWe couldn’t have done it back then, but now we have people calling on Sephora together and fulfilling the marketing needs, then we have the educational needs, the digital assets and so forth. That’s more people working with Sephora now than we had in the company when we put this dream together just starting. It’s surreal on so many levels and it’s really just through this huge following of people in our user community and our amazing team.\u201d<\/p>\n <\/p>\n