{"id":36351,"date":"2026-06-16T13:34:09","date_gmt":"2026-06-16T13:34:09","guid":{"rendered":"https:\/\/www.europesays.com\/france\/36351\/"},"modified":"2026-06-16T13:34:09","modified_gmt":"2026-06-16T13:34:09","slug":"inside-hermess-giant-new-london-flagship","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/france\/36351\/","title":{"rendered":"Inside Herm\u00e8s’s Giant New London Flagship"},"content":{"rendered":"

At 166 New Bond Street, Herm\u00e8s<\/a> is opening the doors to something much bigger than a flagship. The French house has unveiled Maison Bond Street, its fourth London address and only the sixth Herm\u00e8s maison worldwide \u2013 a sprawling 2,000-square-metre space spread across six interconnected buildings that brings together all 16 of the brand\u2019s m\u00e9tiers under one roof.<\/p>\n

Occupying a site whose history stretches back to 1769, the new store unfolds across five floors, 55 rooms, four staircases and a series of rooftop terraces. Designed by Paris-based architecture agency RDAI<\/a> under the direction of Denis Montel<\/a>, the project carefully balances preservation and reinvention, retaining original architectural details while introducing contemporary interventions throughout.<\/p>\n

Visitors enter through a seven-metre-high fa\u00e7ade before stepping into a grand hall marked by Herm\u00e8s\u2019 signature ex-libris motif set within the Faubourg-patterned floor. Beyond, a vaulted ceiling plays with scale and perspective, leading towards the building\u2019s dramatic central atrium. Originally an outdoor courtyard, the space has been transformed by Foster + Partners<\/a> with a new steel-and-glass roof elevated by an additional storey. A striking spiral staircase sits beneath, while a limestone and glass stairway wrapped with a hand-finished calfskin rail winds upwards through the building.<\/p>\n

Art is everywhere. More than 500 specially selected works have been installed throughout the maison under the supervision of Herm\u00e8s artistic director Pierre-Alexis Dumas. At the centre of the atrium stands a newly commissioned horse sculpture by British artist Jessica Wetherly<\/a>, while London illustrator Katie Scott<\/a> has created bespoke wall artworks for the beauty, fragrance and fashion jewellery spaces.<\/p>\n

The first floor is dedicated to leather goods, homeware, equestrian collections, watches and jewellery. Patinated copper panels, oak parquet floors and horsehair marquetry feature alongside intimate salons and private lounges. Upstairs, women\u2019s ready-to-wear and shoes sit within rooms finished in soft pink mineral mortars, floral carpets and restored nineteenth-century mosaic floors. Across the corridor, the men\u2019s universe is defined by reclaimed oak, deep-blue Victorian-inspired wall coverings and geometric carpeting.<\/p>\n

On the third floor, Herm\u00e8s artisans work on repairs and restoration, reinforcing the house\u2019s commitment to longevity and craftsmanship. The private fourth floor houses the \u00c9mile Herm\u00e8s Collection, conceived as a London counterpart to the famed collection at the house\u2019s Paris headquarters, complete with rooftop gardens overlooking Mayfair.<\/p>\n

To mark the opening, Herm\u00e8s has also created a series of exclusive pieces spanning leather goods, jewellery, watches, fragrance and equestrian accessories. Meanwhile, the windows have been handed over to British artist Kate Jenkins<\/a>, whose playful installation, The Rocabarn, imagines an eccentric equestrian grooming parlour crafted entirely from crochet, knit and embroidery.<\/p>\n

Part luxury destination, part gallery and part townhouse, Maison Bond Street is Herm\u00e8s\u2019 most ambitious statement in the UK to date.<\/p>\n

Photography courtesy of Herm\u00e8s.\u00a0<\/p>\n

hermes.com<\/a><\/p>\n