{"id":36450,"date":"2026-06-16T16:49:14","date_gmt":"2026-06-16T16:49:14","guid":{"rendered":"https:\/\/www.europesays.com\/france\/36450\/"},"modified":"2026-06-16T16:49:14","modified_gmt":"2026-06-16T16:49:14","slug":"sarah-jessica-parker-sophie-thatcher-are-the-fendi-baguette-muses-of-2026","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/france\/36450\/","title":{"rendered":"Sarah Jessica Parker &#038; Sophie Thatcher Are The Fendi Baguette Muses Of 2026"},"content":{"rendered":"<p>What do <a href=\"https:\/\/www.nylon.com\/life\/chris-noth-sarah-jessica-park-kim-cattrall-feud\" class=\"T3D\" rel=\"nofollow noopener\" target=\"_blank\">Sarah Jessica Parker<\/a> and <a href=\"https:\/\/www.nylon.com\/fashion\/addison-rae-lucky-brand-collaboration-shorts\" class=\"T3D\" rel=\"nofollow noopener\" target=\"_blank\">Addison Rae<\/a> have in common? Besides being in love with New York and having an ineffable joie de vivre, they\u2019re now both part of the same <a href=\"https:\/\/www.nylon.com\/fashion\/gabbriette-fendi-runway-milan-fashion-week\" class=\"T3D\" rel=\"nofollow noopener\" target=\"_blank\">Fendi<\/a> Baguette campaign \u2014 Parker with her signature blonde hair, and Rae with her song \u201c<a href=\"https:\/\/www.nylon.com\/entertainment\/addison-rae-addison-review\" class=\"T3D\" rel=\"nofollow noopener\" target=\"_blank\">Fame is a Gun<\/a>.\u201d This is not a Pride Month fever dream.<\/p>\n<p>Almost 30 years after the very first Baguette bag was introduced, the silhouette has never been more relevant, and who better to front the latest campaign than Parker, who made the Baguette the preeminent It Bag immediately after its release with Carrie Bradshaw\u2019s style on <a href=\"https:\/\/www.nylon.com\/fashion\/and-just-like-that-costume-designers-fashion-outfits\" class=\"T3D\" rel=\"nofollow noopener\" target=\"_blank\">Sex and the City.<\/a> Her now-famous line from the episode where a man tries to steal her bag off of her \u2014 \u201cIt\u2019s not a bag, it\u2019s a Baguette\u201d \u2014 is the tagline for the latest campaign, which features styles from the <a href=\"https:\/\/www.nylon.com\/fashion\/fall-winter-2026-fashion-month-runway-trend-slim-silhouette\" class=\"T3D\" rel=\"nofollow noopener\" target=\"_blank\">Fall\/Winter 2026<\/a> runway. <\/p>\n<p>Parker, alongside her sequined red-and-white zebra-print Baguette, is joined by a cast of Fendi characters that speaks not only to the multigenerational allure of the bag, but the current moment. Actress and <a href=\"https:\/\/www.nylon.com\/entertainment\/sophie-thatcher-movies-yellowjackets-interview-new-music\" class=\"T3D\" rel=\"nofollow noopener\" target=\"_blank\">It Girl alum Sophie Thatcher<\/a> makes her Fendi campaign debut, alongside eternal beauty muse <a href=\"https:\/\/www.nylon.com\/fashion\/jessica-alba-movado-watch-campaign\" class=\"T3D\" rel=\"nofollow noopener\" target=\"_blank\">Jessica Alba<\/a>, <a href=\"https:\/\/www.nylon.com\/beauty\/best-celeb-beauty-feb-28\" class=\"T3D\" rel=\"nofollow noopener\" target=\"_blank\">Iris Law<\/a>, and <a href=\"https:\/\/www.nylon.com\/entertainment\/house-of-dragons-trailer-cast-plot-release-date\" class=\"T3D\" rel=\"nofollow noopener\" target=\"_blank\">Emma D\u2019Arcy<\/a>. If the diverse faces weren\u2019t enough to draw you in, consider the variety in the Baguettes they\u2019re slinging in the campaign. Alba\u2019s sequined black Baguette is ideal for the lowkey party girl; ditto D\u2019Arcy\u2019s plain black leather style. For a touch of bohemian in your accessories rotation, look to Thatcher\u2019s intricately embroidered style or Law\u2019s sequined-and-stitched <a href=\"https:\/\/www.nylon.com\/fashion\/dua-lipa-oversized-accessories-trend\" class=\"T3D\" rel=\"nofollow noopener\" target=\"_blank\">maximalist<\/a> treasure.<\/p>\n<p>Under the creative direction of Maria Grazia Chiuri, the Baguette has returned to its original shape: slightly more East-West, and with the same style code as its originator, 26424. While the campaign will make waves now, you\u2019ll have to wait until July 17 to shop the range on <a href=\"https:\/\/www.fendi.com\/gr-en\/woman\/bags\/baguette\" target=\"_blank\" rel=\"noreferrer nofollow noopener\" class=\"T3D\">fendi.com<\/a> and in Fendi stores worldwide. <\/p>\n","protected":false},"excerpt":{"rendered":"What do Sarah Jessica Parker and Addison Rae have in common? Besides being in love with New York&hellip;\n","protected":false},"author":2,"featured_media":36451,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12823],"tags":[12882,2866,997,12850,1496,6562,4955],"class_list":["post-36450","post","type-post","status-publish","format-standard","has-post-thumbnail","category-fendi","tag-accessories","tag-celebrity","tag-fashion","tag-fendi","tag-homepage","tag-hp-trending","tag-lvmh"],"_links":{"self":[{"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/posts\/36450","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/comments?post=36450"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/posts\/36450\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/media\/36451"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/media?parent=36450"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/categories?post=36450"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/tags?post=36450"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}