{"id":38597,"date":"2026-06-20T12:10:15","date_gmt":"2026-06-20T12:10:15","guid":{"rendered":"https:\/\/www.europesays.com\/france\/38597\/"},"modified":"2026-06-20T12:10:15","modified_gmt":"2026-06-20T12:10:15","slug":"beauty-brands-turn-to-ai-for-personalization-and-production-2","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/france\/38597\/","title":{"rendered":"Beauty brands turn to AI for personalization and production"},"content":{"rendered":"<p>AI is permeating innovation across global industries, regardless of sector or scale. Beauty players are responding by grasping for footing, integrating AI in various ways to stay in the relentless tech race.<\/p>\n<p>In recent AI developments, L\u2019Or\u00e9al has announced a partnership with OpenAI for \u201cTransformation in Beauty with AI.\u201d The partnership spans consumer reach, innovation, and marketing.\u00a0<\/p>\n<p>Meanwhile, Unilever has joined forces with Accenture to scale \u201cdigital twins.\u201d These are virtual replicas of physical objects, processes, or systems that use real time data of the environment. They reflect how an asset is operating to troubleshoot and optimize outcomes.\u00a0<\/p>\n<p>In addition to the structural scale of the AI strides that L\u2019Or\u00e9al and Unilever are undertaking, other beauty players are integrating AI in smaller scopes.\u00a0<\/p>\n<p>Amorepacific has launched an AI-powered Facial Aging Map to visualize wrinkle and hyperpigmentation changes. The Est\u00e9e Lauder Companies (ELC) and Jo Malone London have released an AI-powered fragrance discovery model on Pinterest.<\/p>\n<p>L\u2019Or\u00e9al and OpenAI: From production to discovery<\/p>\n<p>The partnership between L\u2019Or\u00e9al and OpenAI will see the international beauty conglomerate and the<a href=\"https:\/\/www.personalcareinsights.com\/news\/sephora-chatgpt-beauty-app.html\" target=\"_blank\" rel=\"nofollow noopener\">\u00a0ChatGPT\u00a0<\/a>creator collaborate on the creation and consumption levels of its value chain.<\/p>\n<p>Based on two pillars, the partnership focuses on AI-powered consumer interactions and AI-powered business operations that target research, science, and marketing.<\/p>\n<p>As part of AI-powered consumer journeys, Maybelline New York will offer Makeup Virtual Try-On via ChatGPT, powered by L\u2019Or\u00e9al\u2019s ModiFace technology. The move aims to increase product discovery, supported by AI-powered conversations.<\/p>\n<p>Lanc\u00f4me and K\u00e9rastase will also work to amplify product discovery within ChatGPT in the US with \u201cenhanced signals.\u201d SkinCeuticals, CeraVe, and Garnier will be part of OpenAI\u2019s pilot for AI-native advertising, in which they will aim to meet consumers at the point of intent and commerce.<img decoding=\"async\" src=\"https:\/\/www.europesays.com\/france\/wp-content\/uploads\/2026\/06\/1781957413_95_f06c27df-4406-4dd3-b389-32caad9e5ab2search engine.jpg\" alt=\"search engine \"\/><\/p>\n<p>AI is reshaping beauty from discovery to production.<\/p>\n<p>On its second pillar, L\u2019Or\u00e9al is zeroing in on what it calls m\u00e9tiers, or \u201ccallings\u201d in English, on the research and science, and marketing levels. Under research and science, L\u2019Or\u00e9al is tapping GPT-Rosalind, OpenAI\u2019s life sciences reasoning model, to map the skin microbiome. In doing so, it hopes to hone and accelerate its development of skin care, with a focus on subsidiary La Roche-Posay.<\/p>\n<p>On the marketing scale, the move emboldens L\u2019Or\u00e9al\u2019s use of generative AI in marketing by making use of its in-house GenAI content platform, <a href=\"https:\/\/www.personalcareinsights.com\/news\/loreal-nvidia-ai-beauty.html\" target=\"_blank\" rel=\"nofollow noopener\">CreAItech<\/a>.<\/p>\n<p>\u201cAt L\u2019Or\u00e9al, we believe we can be more demanding of AI to augment our beauty consumers, our metiers such as marketing and research, and our employees,\u201d says Asmita Dubey, chief digital and marketing officer at L\u2019Or\u00e9al. \u201cOur collaboration with OpenAI structurally supports this ambition to bring new solutions within the beauty vertical.\u201d<\/p>\n<p>Unilever &amp; Accenture: Fine-tuning production<\/p>\n<p>Unilever\u2019s partnership with Accenture aims to expand its use of AI-powered \u201cdigital twins\u201d across its manufacturing network, with the rollout of over 40 new \u201cdigital twins\u201d expected over the next 18 months. The move works to optimize workflow and provide a scalable blueprint for global expansion.<\/p>\n<p>The packaged goods company reports that, thus far, \u201cdigital twins\u201d have already cut waste by 20% and boosted capacity by 10% at its Raeford factory in the US.<\/p>\n<p>\u201cHaving invested early in AI, Unilever is setting the standard for pairing advanced tools with smart process design and disciplined execution on the shop floor,\u201d says Nicole van Det, CEO, Accenture the Netherlands and Nordics. \u201cTogether, we\u2019re setting the benchmark for how industrial AI creates measurable value in the consumer goods sector.\u201d<\/p>\n<p>The technology is said to accelerate issue identification and scenario simulation across manufacturing teams and help them make more effective decisions throughout the production cycle.<img decoding=\"async\" src=\"https:\/\/www.europesays.com\/france\/wp-content\/uploads\/2026\/06\/1781957413_845_679f23a5-986f-4e17-87c6-e228d95252bfdata tablet.jpg\" alt=\"man in tech center holding tablet\"\/><\/p>\n<p>L\u2019Or\u00e9al and Unilever are scaling AI across beauty operations.<\/p>\n<p>Unilever says that in its<a href=\"https:\/\/www.personalcareinsights.com\/news\/unilever-hpc-strategy-growth.html\" target=\"_blank\" rel=\"nofollow noopener\">\u00a0Personal Care segment<\/a>, \u201cdigital twins\u201d have allowed for manufacturing efficiency and a reduction in waste since the introduction of the technology.<\/p>\n<p>\u201cThe \u2018digital twin\u2019 supporting the production of Dove, Degree, and Axe at the Raeford plant in North Carolina, in the US, for example, was able to predict 95% of process flow restrictions in deodorant stick manufacturing, leading to a 20% reduction in waste and a 10% uplift in capacity,\u201d says Unilever.<\/p>\n<p>The technology is said to reduce waste by accurately predicting quality defects in its products.<\/p>\n<p>Amorepacific\u2019s face mapping<\/p>\n<p>Utilizing AI-powered skin imaging analysis technology, Amorepacific has unveiled its research that maps facial aging patterns.<\/p>\n<p>\u201cThis map visually charts the precise onset and progression paths of facial aging based on Korean facial datasets. Using AI, researchers aligned facial images against a uniform baseline, extracted regional wrinkle and hyperpigmentation data, and synthesized these layers into a single, standardized facial composite, thereby enabling a sophisticated visual analysis of aging patterns across different age groups,\u201d says the company.<\/p>\n<p>Tapping AI, the technology uses the \u201cStandardized-Face Composite Overlay\u201d technique to identify and map the spatial characteristics of facial features and aging. The analysis revealed that wrinkles and hyperpigmentation manifest on distinct paths across the face. While wrinkles are initially most apparent around the eye area and move to more dynamic areas, hyperpigmentation is first seen on the cheeks and under-eye areas before spreading to the rest of the face.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.europesays.com\/france\/wp-content\/uploads\/2026\/06\/5022c4d5-6b65-4c89-aff6-6b796b17df86pinterest.jpg\" alt=\"pinterest on phone screen\"\/><\/p>\n<p>Beauty brands are using AI to personalize consumer experiences.<\/p>\n<p>Additionally, the data gathered from the research revealed regional aging skin patterns, opening potential doors for specified and personalized skin care informed by region-based aging characteristics.<\/p>\n<p>\u201cMoving forward, these predictive models of skin transformation will serve as a critical pillar for realizing Amorepacific\u2019s \u2018Holistic Longevity Solution\u2019 vision,\u201d says Byung-Fhy Brian Suh, chief technology officer at Amorepacific R&amp;I Center.<\/p>\n<p>ELC\u2019s Scent Scanner<\/p>\n<p>ELC and Jo Malone London have launched Scent Scanner, an AI-powered fragrance discovery experience on Pinterest that analyzes users\u2019 aesthetic preferences into Jo Malone London fragrance suggestions. The experience is available in the US and France.<\/p>\n<p>\u201cFor years, personalization in beauty meant asking people what they wanted. The bigger opportunity is to understand what they already love \u2014 and to meet them where their taste already lives,\u201d says Aude Gandon, chief digital and marketing officer at ELC.<\/p>\n<p>\u201cScent Scanner demonstrates how we can combine the power of creativity and commerce to make fragrance discovery more relevant and engaging. By partnering with Pinterest, Jo Malone London is bringing Beauty Reimagined to life by creating a new model for emotionally driven commerce and meaningful consumer connection.\u201d<\/p>\n<p>With the user\u2019s consent, the experience scans imagery, color palettes, textures, destinations, and rituals to inform its suggestions.<\/p>\n<p>\u201cWith Scent Scanner, we can build someone a fragrance pairing drawn from what already inspires them, so the Jo Malone London scents they discover feel chosen for them \u2014 and unmistakably their own,\u201d says Jo Dancey, global brand president, Jo Malone London and Lifestyle Fragrance at ELC.<\/p>\n","protected":false},"excerpt":{"rendered":"AI is permeating innovation across global industries, regardless of sector or scale. Beauty players are responding by grasping&hellip;\n","protected":false},"author":2,"featured_media":38283,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12905],"tags":[26642,26643,15984,26644,1580],"class_list":["post-38597","post","type-post","status-publish","format-standard","has-post-thumbnail","category-loreal","tag-ai-beauty","tag-ai-skin-care","tag-beauty-technology","tag-digital-beauty","tag-loreal"],"_links":{"self":[{"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/posts\/38597","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/comments?post=38597"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/posts\/38597\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/media\/38283"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/media?parent=38597"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/categories?post=38597"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/tags?post=38597"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}