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For Louis Vuitton\u2019s spring-summer 2027 men\u2019s collection, surfing supplied the wardrobe: wetsuit textures, patched outerwear, weathered denim, beaded bombers, logoed surfboards and tailoring loosened by travel.<\/p>\n
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Since arriving at Vuitton, Williams has returned often to the dandy: elegant but easy, polished but relaxed.<\/p>\n
This season, he sent him to the beach \u2014 or at least to the kind of beach reached after the boardroom, with luggage and cashmere in tow.<\/p>\n
A silver camper, reimagined as a glass-walled habitat and parked among dunes, framed the Vuitton man on familiar house terrain: travel. Vuitton began with trunks, after all.<\/p>\n
Hang 10, tailored<\/p>\n
The clothes worked best when the surf references were handled lightly.<\/p>\n
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Technical wetsuits met tailoring fabrics, including functional diving pieces marked with Vuitton\u2019s Monogram.<\/p>\n
Weathered jackets looked already lived in.<\/p>\n
Hoodies came sun-faded and salt-softened, with gilded LV drawstrings.<\/p>\n
Denim and coats had shibori-like indigo effects. Bomber jackets were weighted with dense ropes of beadwork.<\/p>\n
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Williams\u2019 trompe l\u2019oeil effects also returned, with surfaces made to mimic other surfaces and casual pieces revealing more handwork up close.<\/p>\n
Several pieces leaned into the after-surf wardrobe: robe-like coats, soft jackets and easy layers with the comfort of a towel thrown over cold shoulders.<\/p>\n
The new flat-soled skate shoe brought the collection back to Williams\u2019 older world: skateboarding, Billionaire Boys Club, Ice Cream and Nigo.<\/p>\n
That gave the surf theme a sharper edge, and an obvious commercial engine.<\/p>\n
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Surf\u2019s up, spectacle down<\/p>\n
Williams\u2019 Vuitton has always known how to stage an event. His debut turned the Pont Neuf into a gold Damier runway.<\/p>\n
Other shows have brought games, houses, orchestras, choirs and front rows built for the camera.<\/p>\n
Tuesday had plenty of production: a cinematic prelude with surfers Mikey February and Julian Wilson, a soundtrack featuring Quavo, Williams and Ang\u00e9lique Kidjo, and live performances by L\u2019Orchestre du Pont Neuf and the Voices of Fire choir.<\/p>\n
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But the set did not overwhelm the clothes. The wave was huge. The collection held its own.<\/p>\n
Vuitton said it would support Coral Gardeners, with plans to help out-plant 1,000 corals and restore 250 square meters of reef habitat in French Polynesia in 2026.<\/p>\n
Williams took his bow as the wave still towered behind him.<\/p>\n
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This time, the clothes were not swept away.<\/p>\n","protected":false},"excerpt":{"rendered":"A model wears a creation as part of the Louis Vuitton men’s Spring Summer 2027 collection presented in…\n","protected":false},"author":2,"featured_media":40223,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12704],"tags":[5,7498,22840,2773,4955,28,144,11247,27581,17339,11246,138,146,142,143,21788,4239],"class_list":["post-40222","post","type-post","status-publish","format-standard","has-post-thumbnail","category-louis-vuitton","tag-france","tag-future","tag-jeremy-allen-white","tag-louis-vuitton","tag-lvmh","tag-package-100024-ap-online","tag-package-100373-mc-complete-state-national","tag-package-100923-member-choice-lifestyles-option","tag-paris-fashion-week-lousi-vuitton","tag-pharrell-williams","tag-product-30594-lifestyles-formerly-weekly-features","tag-product-30598-ap-national-news-report-a-wire","tag-product-31388-premium-entertainment","tag-product-32502-ap-online-europe-news","tag-product-33328-ap-premium-entertainment-other","tag-quavo","tag-victor-wembanyama"],"_links":{"self":[{"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/posts\/40222","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/comments?post=40222"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/posts\/40222\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/media\/40223"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/media?parent=40222"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/categories?post=40222"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/tags?post=40222"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}