{"id":42833,"date":"2026-06-28T13:46:12","date_gmt":"2026-06-28T13:46:12","guid":{"rendered":"https:\/\/www.europesays.com\/france\/42833\/"},"modified":"2026-06-28T13:46:12","modified_gmt":"2026-06-28T13:46:12","slug":"hermes-unveils-a-new-london-maison-on-bond-street","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/france\/42833\/","title":{"rendered":"Herm\u00e8s Unveils a New London Maison on Bond Street"},"content":{"rendered":"

\n\t\u201cMuch anticipated\u201d is a phrase routinely applied to any opening on New Bond Street<\/a>: a thoroughfare mentioned in the same breath as Avenue Montaigne, Via Montenapoleone, and Fifth Avenue<\/a>, and home to flagship stores from major luxury houses including Chanel, Louis Vuitton, Cartier, and Bulgari. But the unveiling of\u00a0Herm\u00e8s<\/a>\u2019s new London<\/a> maison at number 166 is a particularly significant milestone in the narrative of a street that has evolved from a fashionable residential address into Britain\u2019s premier luxury shopping destination.<\/p>\n

\n\tOccupying six Grade II listed, interlinked Georgian townhouses that were home to Asprey from 1847 until Herm\u00e8s<\/a> purchased the property for 75 million pounds in 2009, the space has now proved an exceptional platform to showcase the maison\u2019s craftsmanship, creativity, and architectural ambition. Paris-based architecture studio RDAI, led by artistic director Denis Montel\u2014a longtime Herm\u00e8s collaborator responsible for hundreds of the brand\u2019s boutiques worldwide\u2014is behind an interior aesthetic which seeks out a distinctly British expression of the Herm\u00e8s universe (\u201cMy grandfather believed that Herm\u00e8s is the most British of French houses,\u201d as Herm\u00e8s\u2019 artistic director Pierre-Alexis Dumas has commented).<\/p>\n

\t\t\t\t\t\t\"\"<\/p>\n

\t\t\t\t\tThe space is home to 500 artworks.<\/p>\n

\t\t\t\t\t\t\t\t\tValerie Sadoun<\/p>\n

\n\tFirst-time visitors can expect a labyrinthine world\u201455 rooms, taking up over 21,00 square feet in all over five floors\u2014connected by three lifts and four staircases, the most dramatic of which is a spiral masterpiece originally designed by Foster + Partners and extended as part of the renovation. Throughout the store, more than 50 artisans contributed elements from handcrafted furnishings and decorative wall treatments to specialist glasswork and marquetry. The space is graced with 500 artworks, selected specifically for this address by Dumas. Every Herm\u00e8s m\u00e9tier, meanwhile, is all present and correct: from leather goods and silk scarves to jewelry, watches, homeware, and ready-to-wear.<\/p>\n

\n\tHerm\u00e8s\u2019s new home has been led by two intentions, says Dumas. The first is to pay homage to British culture, which had a large influence on the house in the 19th century, \u201cas a reference for the elegance and craftsmanship of equestrian tradition. The nod really was then, and is, British know-how and culture.\u201d The second, which Dumas adds was the most challenging, \u201cwas to bring a little bit of Herm\u00e8s soul into the space.\u201d That has been impressively done here with a respect for craftsmanship and history, whether restored mosaics discovered during construction or\u00a0featuring circa 19th-century street signage throughout (cue a delightfully whimsical one selling late 18th-century bicycles).<\/p>\n

\t\t\t\t\t\t\"\"<\/p>\n

\t\t\t\t\tThe most challenging aspect \u201cwas to bring a little bit of Herm\u00e8s soul into the space,\u201d Dumas says.<\/p>\n

\t\t\t\t\t\t\t\t\tValerie Sadoun<\/p>\n

\n\tAll this adds to that signature Herm\u00e8s sense of lightness and joy, in what otherwise would be a staid and heavy, storied luxury house. As Herm\u00e8s CEO Axel Dumas, who was also on hand to inaugurate the new flagship, says: \u201cWe tried to work mostly from intuition, desire, and not a strategy . . . We are not a marketing company so we try to do what is right,\u201d he says. \u201cPierre-Alexis and I are the sixth-generation and we bought this for the seventh generation.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"\u201cMuch anticipated\u201d is a phrase routinely applied to any opening on New Bond Street: a thoroughfare mentioned in…\n","protected":false},"author":2,"featured_media":42834,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12919],"tags":[1993,4953,608],"class_list":["post-42833","post","type-post","status-publish","format-standard","has-post-thumbnail","category-hermes","tag-feature","tag-hermes","tag-london"],"_links":{"self":[{"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/posts\/42833","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/comments?post=42833"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/posts\/42833\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/media\/42834"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/media?parent=42833"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/categories?post=42833"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/tags?post=42833"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}