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<\/p>\nPARIS, June 29, 2026 (GLOBE NEWSWIRE) — France Licensing Day returns for its fourth edition on 30 June at Pavillon Chesnaie du Roy, Parc Floral de Paris, bringing together the French licensing sector for an unparalleled day of networking, strategic meetings, and industry insights. Presented in partnership with Licensing International, the event will showcase 30+ exhibiting brands, an enhanced content program featuring industry-leading executives, and the prestigious Licensing International France Awards.<\/p>\n
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France: A Powerhouse in Western European Licensing<\/p>\n
France stands as a cornerstone of the Western European brand licensing market, home to globally recognized intellectual properties spanning animation, publishing, sports, fashion, and entertainment. Iconic brands including Le Petit Prince, Xilam, 24h Le Mans, Le Ballon d\u2019Or and Chefclub exemplify the country’s diverse creative output and commercial strength in the licensing arena.<\/p>\n
\u201cThe expansion of France Licensing Day to a larger venue reflects the incredible momentum we are seeing across the French licensing sector. With an exceptional lineup of global brands attending, this year’s event underscores France’s position as a critical meeting point in the licensing industry,” says Matthieu Battini, EMEA Sales Director at Global Licensing Group.<\/p>\n
Expanded Content Program Delivers Strategic Insights<\/p>\n
This year’s event features a robust content lineup curated by Licensing International France and the Global Licensing Group, including four expert-led seminars designed to deliver actionable insights for both newcomers and seasoned professionals.<\/p>\n
The opening session, “The Basics of Licensing: Understanding the Essential Mechanics” will be hosted by Laurent Taieb, Co-President of Licensing International France. This foundational session provides a comprehensive introduction to licensing fundamentals, equipping attendees with essential knowledge to navigate the industry.<\/p>\n
Keynote Presentation: “Licensing at Carrefour: From Strategy to Execution”
Marianne Lesimple, Group Leisure Toy Director at Carrefour, and Carole Martine, Head of DTR & Projects at Carrefour, will deliver an exclusive look into Carrefour’s licensing operations. The presentation will explore team organization, brand and licensee selection criteria, multinational distribution planning, in-store activation strategies, and trade marketing execution for successful brand collaborations.<\/p>\n
“When Licensing Connects Publishing, Audio, and Product”
Participants can go behind the scenes to explore the synergies between rights holders, publishers, and emerging applications. Industry experts will share firsthand experiences, daily operational insights, and license selection criteria, with special focus on how publishing brands successfully extend into new product categories. The session will feature Marie Le Guen, Head of Licensing at Tonies; David Jolly, Marketing and Communication Manager at Le Petit Prince Licensing; and Yolaine de La Rochefoucauld, Coordination and Development Manager at Editis Youth Centre.<\/p>\n
“Licensing Trends: Deciphering the Market and Identifying Future Opportunities”
A comprehensive analysis of current licensing trends across all demographics and categories, providing strategic insights to identify growth opportunities for 2026-2027. Aur\u00e9lie Passot, Licensing & Brand Diversification Consultant, and Philippe Guinaudeau, CEO of Brand Trends, will lead this forward-looking discussion.<\/p>\n
Licensing International France Awards<\/p>\n
The day will conclude with the Licensing International France Awards, celebrating the country’s most innovative brand extensions, retailers, and licensees.<\/p>\n
![\"image2.jpg\"](\"https:\/\/www.europesays.com\/france\/wp-content\/uploads\/2026\/06\/image2.jpg\")
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Confirmed Exhibitors Include Industry Leaders<\/p>\n
Paramount, Netflix, Warner Bros. Discovery, Authentic Brands Group, Universal, Asterix, Sanrio, Le Petit Prince, Nintendo, Mattel, Bandai Namco, StudioCanal, Hari, and many more. For the complete exhibitor list, visit\u00a0www.francelicensingday.com<\/a>.<\/p>\n Registration Information<\/p>\n Registration remains open for France Licensing Day. Secure your place at France\u2019s largest industry gathering by visiting www.francelicensingday.com<\/a>.<\/p>\n About France Licensing Day & Awards<\/p>\n France Licensing Day & Awards is the premier event for the French licensing industry, bringing together licensors, licensees, retailers, and service providers for a day of networking, deal-making, and celebration. Organized by\u00a0Global Licensing Group\u00a0in partnership with Licensing International France, the event showcases the best of French licensing talent and innovation.<\/p>\n About\u00a0Global Licensing Group<\/p>\n The\u00a0Global Licensing Group\u00a0at\u00a0Informa Markets<\/a>, a subsidiary of\u00a0Informa plc\u00a0(LON:INF), is the licensing industry’s leading tradeshow organizer and media partner. Its mission is to provide licensing opportunities around the world by bringing brands and products together. The following events and information products are produced for the licensing industry by the\u00a0Global Licensing Group\u00a0at\u00a0Informa Markets:\u00a0Licensing Expo<\/a>,\u00a0Brand Licensing Europe<\/a>,\u00a0Licensing Expo Shanghai<\/a>\u00a0and\u00a0License Global<\/a>.\u00a0Global Licensing Group\u00a0events are sponsored by\u00a0Licensing International.\u202f<\/p>\n About\u00a0Licensing International<\/p>\n Licensing International is the leading trade organization for the $356+ billion global brand licensing industry. Licensing International’s mission is to foster the growth of brand licensing around the world, raise the level of professionalism for licensing practitioners, and create greater awareness of the benefits of licensing to the business community at large. Founded in 1985, more than 1,500\u00a0Licensing International\u00a0member companies in over 40 countries enjoy access to an array of benefits, including extensive educational programming and worldwide networking events. Visit www.LicensingInternational.org<\/a> for more information.<\/p>\n Media Contact<\/p>\n Global Licensing Group PR<\/p>\n LicensingPR@informa.com<\/a><\/p>\n Photos accompanying this announcement are available at:<\/p>\n
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