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At this point, Bulgari can probably have a bit of a rest from breaking records. 10 world records in 11 years sounds exhausting. But then the question becomes: if you\u2019re not gunning for a record, how else can you riff on something as distinctive as the Octo Finissimo? By making it smaller not in thickness but in diameter.<\/p>\n
Previous Octo Finissimo automatic models measured 40mm across; now we\u2019re presented with a new 37mm case. That\u2019s not an insubstantial shift downwards, but one that when I saw it in my inbox, I was genuinely excited to get on my wrist. I\u2019ve always loved Bulgari\u2019s ultra-thin watchmaking, even when I had to roll my eyes at yet another record, but I\u2019ve always found them a bit too large. This move made perfect sense to me.<\/p>\n
But downsizing here isn\u2019t as easy as it would be in a more traditional watch. The way the movement is built means that it uses every space micron of space inside the case. Paired with the razor-sharp finishing that relies on the slick case construction and that signature octagonal bezel, surely Bulgari would have to compromise for the smaller footprint.<\/p>\n
![\"Bulgari](\"https:\/\/www.europesays.com\/france\/wp-content\/uploads\/2026\/06\/Bulgari-Octo-Finissimo-Automatic-37mm-13.jpg\")
![\"Bulgari](\"https:\/\/www.europesays.com\/france\/wp-content\/uploads\/2026\/06\/Bulgari-Octo-Finissimo-Automatic-37mm-14.jpg\")
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Well, the good news is that the new Octo Finissimo has lost nothing in the downsizing. In fact, with the smaller dimensions, the polished edges are that much sharper and finer than previously. Those edges catch the light no matter how you hold your wrist across the multi-layered, many-faceted case and bracelet.<\/p>\n
Of course, the slight issue with all these gorgeously polished edges is that they show up fingerprints like nothing else. On a round watch that\u2019s less of a problem as they\u2019re easy to give a quick wipe-down, but getting into all of the Finissimo\u2019s nooks and crannies is finger-numbing madness \u2013 double for those polished mid-links on the bracelet. The thing is, it\u2019s well worth it.<\/p>\n
There are three different versions of the new 37mm Octo Finissimo: Brushed titanium, polished titanium and yellow gold. The brushed titanium feels like the weakest of the three simply because it\u2019s entirely matte. It has a cooler, modern edge with the darker grey metal, but the matte finish just doesn\u2019t have the same visual impact. It\u2019s a bit too flat, which for a watch based around thinness is a shame.<\/p>\n
![\"Bulgari](\"https:\/\/www.europesays.com\/france\/wp-content\/uploads\/2026\/06\/Bulgari-Octo-Finissimo-Automatic-37mm-6.jpg\")
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The polished titanium is the aesthetic middle ground, much more practical than gold but with the same monochromic look and mix of brushed and brightly polished surfaces. But the gold\u2026 that\u2019s something else entirely.<\/p>\n
I\u2019m a huge fan of monochrome watches at the best of times, all the more so if they\u2019re all-gold. The Jaeger-LeCoultre Milanese was one of my favourite pieces from last year and I still have worryingly suggestive dreams about it. The Bulgari Octo Finissimo 37mm yellow gold scratches a similar itch. Sure, the bracelet\u2019s not quite as sexy but the Finissimo case very much is.<\/p>\n
On the wrist the new 37mm sizing doesn\u2019t feel small. I find 37mm a very forgiving size for my 17-inch wrists, but as square watches inherently wear bigger \u2013 they cover a lot more of the wrist after all \u2013 the Octo Finissimo sits perfectly. Even without the punchy presence of the polished surfaces \u2013 as on the titanium edition \u2013 there\u2019s some serious impact here.<\/p>\n
![\"Bulgari](\"https:\/\/www.europesays.com\/france\/wp-content\/uploads\/2026\/06\/Bulgari-Octo-Finissimo-Automatic-37mm-15.jpg\")
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As this is a Finissimo, it wears like the ultra-thin slice of watchmaking it is. But if you were expecting another world record breaker then you\u2019re out of luck. Bulgari are slacking this year and these new models have gained around the waist, measuring a chunky 2.35mm thick. That\u2019s nearly two-and-a-half credit cards, up from the previous 2.23mm. For shame.<\/p>\n
There is a reason for the extra poundage however. Despite the new calibre BVF100 being a smaller overall movement, Bulgari have brought the power reserve up to 72-hours from the previous 60. Those extra hours of spring need to go somewhere and they\u2019ve gone on top. That\u2019s an extra hour for each .01mm which I think we can all agree is a fair trade.<\/p>\n
Honestly, if you can tell the difference on the wrist between this and a 2mm watch, you\u2019re far more discerning than I. Though I was less concerned about it snapping in two than I was wearing the Finissimo Ultra Tourbillon. The fact that Bulgari can get so much aesthetic nuance into such a small space is testament to their mastery of the ultra-thin. It\u2019s almost exhausting.<\/p>\n
![\"Bulgari](\"https:\/\/www.europesays.com\/france\/wp-content\/uploads\/2026\/06\/Bulgari-Octo-Finissimo-Automatic-37mm-10.jpg\")
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The new Bulgari Octo Finissimo 37mm has me genuinely more excited than a new record-breaker would have. It shows that the jeweller-come-watchmaker isn\u2019t just focused on headlines but in making what they\u2019ve already created more wearable \u2013 and that\u2019s more laudable than any unobtainable minute repeater.<\/p>\n
Now, if they happened to put it on an integrated Milanese bracelet\u2026<\/p>\n
Price and Specs:<\/p>\n
Model: Bulgari Octo Finissimo 37<\/p>\n
Ref: 104089 (sandblasted titanium), 104351 (satin-polished titanium), 104120 (yellow gold)<\/p>\n
Case: 37mm diameter x 6.45mm thickness, screw-down crown<\/p>\n
Dial: Opaline titanium or yellow gold<\/p>\n
Water resistance: 30m (3 bar)<\/p>\n
Movement: Bvlgari calibre BVF 100, automatic, micro-rotor<\/p>\n
Frequency: 21,600 vph (3 Hz)<\/p>\n
Power reserve: 72h <\/p>\n
Functions: Hours, minutes, seconds<\/p>\n
Strap: Sandblasted titanium bracelet with integrated folding buckle, satin-polished titanium bracelet with integrated folding buckle or satin-polished yellow gold bracelet with integrated folding buckle<\/p>\n
Price: \u00a315,300 (titanium), \u00a342,500 (gold)<\/p>\n