{"id":44730,"date":"2026-07-02T01:59:07","date_gmt":"2026-07-02T01:59:07","guid":{"rendered":"https:\/\/www.europesays.com\/france\/44730\/"},"modified":"2026-07-02T01:59:07","modified_gmt":"2026-07-02T01:59:07","slug":"kerastase-brings-parisian-beauty-to-le-meridien-melbourne","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/france\/44730\/","title":{"rendered":"K\u00e9rastase brings Parisian beauty to Le M\u00e9ridien Melbourne"},"content":{"rendered":"<p>Luxury professional haircare brand <a href=\"https:\/\/www.kerastase.com.au\/\" type=\"link\" id=\"https:\/\/www.kerastase.com.au\/\" rel=\"nofollow noopener\" target=\"_blank\">K\u00e9rastase<\/a>, owned by the L\u2019Or\u00e9al Group,\u00a0is bringing its global K\u00e9rastase Society concept to Australia, transforming Le M\u00e9ridien Melbourne into a fully immersive beauty and hospitality destination from 10\u201312 July.<\/p>\n<p>Following successful debuts in Paris and Milan, Melbourne becomes the third city worldwide to host the experience, which blends luxury hospitality, beauty technology and professional hair expertise under one roof.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" height=\"683\" width=\"1024\" src=\"https:\/\/www.europesays.com\/france\/wp-content\/uploads\/2026\/07\/Kerastase_02735b.jpg\" alt=\"\" class=\"wp-image-31464\"  \/><\/p>\n<p>Taking over the hotel at 20 Bourke Street, K\u00e9rastase Society features the Glow-Up Lounge, where guests can receive personalised scalp and hair diagnostics using K-Scan technology alongside professional dry styling services. Designed to reimagine the traditional salon touchpoint, the experience places education, personalisation and engagement at the centre of the customer journey.<\/p>\n<p>Beyond the salon experience, guests can explore the Glazed Caf\u00e9, inspired by the brand\u2019s Gloss Absolu range, the Social Club, and 80 bookable K\u00e9rastase Suites, creating a fully immersive brand world that extends well beyond traditional retail.<\/p>\n<p>The Melbourne activation has also been tailored with local food, design and music collaborations, while maintaining the Parisian-inspired aesthetic that defines the global concept.<\/p>\n<p>Guests can choose between two bookable experiences:<\/p>\n<p>VIP Visit, $80 (valued at $180), including Parisian-inspired treats at the Glazed Caf\u00e9, a dry styling session in the Glow-Up Lounge, entry to the Social Club and K\u00e9rastase products.<\/p>\n<p>Premium Stay, $500 (valued at $1,130), featuring an overnight stay on Saturday 11 July, breakfast for two, two dry styling appointments, Social Club entry for two, caf\u00e9 treats and a selection of K\u00e9rastase gifts and products.<\/p>\n<p>Visitors can also browse and purchase K\u00e9rastase products and exclusive merchandise throughout the event.<\/p>\n<p>K\u00e9rastase Society runs from 10\u201312 July at Le M\u00e9ridien Melbourne, 20 Bourke Street, with bookings available via <a href=\"https:\/\/www.kerastase.com.au\/events\/events.html\" type=\"link\" id=\"https:\/\/www.kerastase.com.au\/events\/events.html\" rel=\"nofollow noopener\" target=\"_blank\">kerastase.com.au\/events\/events.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Luxury professional haircare brand K\u00e9rastase, owned by the L\u2019Or\u00e9al Group,\u00a0is bringing its global K\u00e9rastase Society concept to Australia,&hellip;\n","protected":false},"author":2,"featured_media":44731,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12905],"tags":[8199,3726,15372,1580,6554],"class_list":["post-44730","post","type-post","status-publish","format-standard","has-post-thumbnail","category-loreal","tag-events","tag-hair","tag-kerastase","tag-loreal","tag-melbourne"],"_links":{"self":[{"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/posts\/44730","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/comments?post=44730"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/posts\/44730\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/media\/44731"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/media?parent=44730"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/categories?post=44730"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/tags?post=44730"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}