{"id":44836,"date":"2026-07-02T07:18:22","date_gmt":"2026-07-02T07:18:22","guid":{"rendered":"https:\/\/www.europesays.com\/france\/44836\/"},"modified":"2026-07-02T07:18:22","modified_gmt":"2026-07-02T07:18:22","slug":"the-hair-colour-styling-maintenance-tips-to-know-for-longevity","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/france\/44836\/","title":{"rendered":"The Hair Colour Styling & Maintenance Tips To Know For Longevity"},"content":{"rendered":"

There\u2019s nothing quite like freshly coloured hair. <\/p>\n

The shine feels glossier, the tone looks richer and everything from your makeup to your wardrobe suddenly works better. <\/p>\n

But maintaining that just-left-the-salon finish has less to do with expensive appointments and more to do with what happens afterwards.<\/p>\n

Tom Smith, creative colour director for evo<\/a>, says colour fade is often accelerated by the everyday habits we barely think about, from shower temperature to shampoo choice. <\/p>\n

\u201cThe biggest reason colour fades is usually using products that simply aren\u2019t designed to preserve it,\u201d he explains. \u201cHarsh shampoos and older-style formulations can strip the hair and leave the cuticle vulnerable, which means colour escapes much faster.\u201d<\/p>\n

What makes hair colour fade?<\/p>\n

While sun and repeated colouring sessions can contribute, heat remains one of the biggest culprits. And it\u2019s not just from styling tools.<\/p>\n

\u201cPeople rarely think about the temperature of the water they wash their hair with,\u201d says Smith. \u201cExtremely hot water encourages the cuticle to swell, which makes colour fade faster.\u201d<\/p>\n

The cuticle \u2013 the protective outer layer of the hair \u2013 is central to preserving colour vibrancy. Once it becomes weakened or roughened, pigments escape more easily and hair loses shine and smoothness. <\/p>\n

\u201cUV exposure, free radicals and daily wear and tear are some of the biggest contributors to colour fade,\u201d Smith says. \u201cProtecting the cuticle matters so much if you want colour to stay expensive-looking for longer.\u201d<\/p>\n

Do all hair colours fade the same?<\/p>\n

The further colour sits from your natural shade, the harder it can be to maintain. But certain tones do worse than others. <\/p>\n

\u201cBlondes can start to fade warmer or brassier and lose their brightness,\u201d Smith explains. \u201cReds and fashion shades tend to lose intensity fastest and can begin to look diluted quite quickly. Brunettes usually lose richness and dimension and can start to blend into one flat tone.\u201d<\/p>\n

One early sign, however, is less about tone and more about texture. <\/p>\n

\u201cUsually the first thing people notice is that the shine has gone,\u201d says Smith. \u201cHealthy-looking colour reflects light beautifully, so when the hair suddenly looks dull or flat, that\u2019s often the first clue.\u201d<\/p>\n

\"\"Supplied by evo<\/p>\n

What are the best hair products for preventing colour fade?<\/p>\n

If there\u2019s one thing Smith wants people to rethink immediately, it\u2019s aggressive heat styling. <\/p>\n

\u201cOne of the biggest mistakes is rushing through heat styling with excessively high temperatures because people think it\u2019ll speed things up,\u201d he says. \u201cSimply switching to a medium heat can make a big difference.\u201d<\/p>\n

He also believes shampoo quality is widely underestimated. <\/p>\n

\u201cPeople often think there\u2019s no point investing in shampoo because it gets rinsed away. But the shampoo stage is when your colour\u2019s most vulnerable.\u201d<\/p>\n

Smith recommends lower heat for both your shower and styling tools, while using products specifically formulated for colour-treated hair. Evo\u2019s new colour protect range<\/a> focuses on UV filters, antioxidants and cuticle protection to help prolong vibrancy. <\/p>\n

\u201cThe formulas work together to prolong colour and care,\u201d he explains.<\/p>\n

For most people, washing \u201ctwo or three times a week works really well with the evo atonement colour protect duo<\/a>\u201d, Smith says. \u201cIt helps preserve colour while keeping the scalp healthy.\u201d<\/p>\n

\"\"Supplied by evo<\/p>\n

Leave-in products like evo\u2019s hue dini colour protect leave in<\/a> are often associated with styling, but Smith says they\u2019re great for long-term hair health and manageability. <\/p>\n

\u201cSmooth, shiny, detangled hair usually comes from using the right leave-in products consistently,\u201d he says.<\/p>\n

And while there\u2019s no miracle shortcut to indefinite salon-fresh colour, the overall approach is simple: reduce unnecessary stress on the hair wherever possible<\/a>. <\/p>\n

\u201cHealthy hair simply holds colour better,\u201d Smith says. \u201cAnd it always looks more expensive for longer.\u201d<\/p>\n

\"\"Supplied by evo<\/p>\n

Main image credit: Supplied by evo<\/a><\/p>\n

\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\"Profile\t\t\t\t\t<\/a><\/p>\n

\t\t\t\t\t\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\tSally Hunwick\t\t\t\t\t<\/a><\/p>\n

\t\t\t\t\t\tBeauty Director\t\t\t\t\t<\/p>\n

Sally Hunwick is an award-winning journalist with a long-running career both in Australia and in the UK, Sally is passionate about all things beauty and health and loves inspiring her readers with the latest beauty news, trends, must-have products and insider know-how. Sally has worked on Cosmopolitan, Women\u2019s Health, Harper’s BAZAAR and Dolly.<\/p>\n

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