{"id":47057,"date":"2026-07-07T01:08:16","date_gmt":"2026-07-07T01:08:16","guid":{"rendered":"https:\/\/www.europesays.com\/france\/47057\/"},"modified":"2026-07-07T01:08:16","modified_gmt":"2026-07-07T01:08:16","slug":"christelle-kocher-debuts-levis-collection-at-paris-haute-couture-week","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/france\/47057\/","title":{"rendered":"Christelle Kocher Debuts Levi&#8217;s Collection at Paris Haute Couture Week"},"content":{"rendered":"<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tA new collection reimagines the legacy of American denim through the lens of French <a href=\"https:\/\/wwd.com\/tag\/couture-2\/\" id=\"auto-tag_couture-2\" data-tag=\"couture-2\" rel=\"nofollow noopener\" target=\"_blank\">couture<\/a> savoir-faire.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tLevi\u2019s debuted a 10-piece <a href=\"https:\/\/wwd.com\/tag\/collaboration\/\" id=\"auto-tag_collaboration\" data-tag=\"collaboration\" rel=\"nofollow noopener\" target=\"_blank\">collaboration<\/a> with Christelle Kocher, artistic director of Maison Lemari\u00e9, during Paris Couture Week on Monday.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tThe capsule is developed entirely around denim as its core material. Kocher\u2019s designs push the boundaries of the durable material through feather work, hand embroidery, pliss\u00e9 drapery, floral constructions and sculptural fabric treatments.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tThrough textile manipulation and hand craftsmanship, the collection creates a refined dialogue between denim and French artisanal expertise, incorporating intricate pliss\u00e9 work, feather and floral constructions and delicate lace applications. Resin-coated denim fragments and leather embroideries add structure to pieces.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tLevi\u2019s icons like the <a href=\"https:\/\/wwd.com\/sourcing-journal\/sj-denim\/levis-plant-based-501-jeans-stony-creek-colors-peta-hemp-selvedge-circulose-1238819201\/\" data-type=\"link\" data-id=\"https:\/\/wwd.com\/sourcing-journal\/sj-denim\/levis-plant-based-501-jeans-stony-creek-colors-peta-hemp-selvedge-circulose-1238819201\/\" rel=\"nofollow noopener\" target=\"_blank\">501 jean<\/a> and the Type II jacket are elevated with feathers, embroidery and sculptural detailing. Structured and fluids silhouettes co-mingle, spanning draped black denim gowns, abstract floral bustiers and degrad\u00e9 feather capes.<\/p>\n<p>\t\t\t\t\t\t<img loading=\"lazy\" class=\"c-lazy-image__img lrv-u-background-color-grey-lightest lrv-u-width-100p lrv-u-display-block lrv-u-height-auto\" src=\"https:\/\/wwd.com\/wp-content\/themes\/vip\/pmc-wwd-2021\/assets\/public\/lazyload-fallback.gif\" data-lazy-src=\"https:\/\/www.europesays.com\/france\/wp-content\/uploads\/2026\/07\/levis_12b3ef.jpg\" alt=\"\" data-lazy- data-lazy- height=\"1024\" width=\"768\" decoding=\"async\"\/><\/p>\n<p>\t\t\t\t\tChristelle Kocher for Levi\u2019s<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tAccessories evolve the narrative, with the Levi\u2019s Baby Brooklyn Bag reinterpreted as a \u201c<a href=\"https:\/\/wwd.com\/eye\/scoops\/things-to-do-paris-heatwave-1239049219\/\" id=\"related_article_link_couture-2\" data-tag=\"couture-2\" rel=\"nofollow noopener\" target=\"_blank\">couture<\/a> object\u201d and dramatic feather headpieces designed to \u201camplify silhouette, movement and emotion.\u201d The result is a seamless blend of Levi\u2019s authentic denim heritage and Kocher\u2019s couture-driven approach.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\t\u201cIt was a privilege to bring these two teams together and see this collection come to life. This capsule reflects my life between the United States and France, two countries that fuel my creative energy,\u201d Kocher said in a statement.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tLevi\u2019s presence at <a href=\"https:\/\/wwd.com\/sourcing-journal\/sj-denim\/denim-fall-2022-haute-couture-fashion-week-balenciaga-jean-paul-gaultier-kardashian-1238798685\/\" data-type=\"link\" data-id=\"https:\/\/wwd.com\/sourcing-journal\/sj-denim\/denim-fall-2022-haute-couture-fashion-week-balenciaga-jean-paul-gaultier-kardashian-1238798685\/\" rel=\"nofollow noopener\" target=\"_blank\">Paris Haute Couture Week<\/a> underscores the brand\u2019s ability to transform denim into bespoke silhouettes with the precision and craftsmanship required for fashion\u2019s most prestigious runway. The <a href=\"https:\/\/wwd.com\/home-design\/furniture\/poltrona-frau-jean-nouvel-fondation-cartier-seating-1239052948\/\" id=\"related_article_link_collaboration\" data-tag=\"collaboration\" rel=\"nofollow noopener\" target=\"_blank\">collaboration<\/a> also highlights denim\u2019s growing place within the world of haute couture.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tWhile vintage Levi\u2019s \u201cBig E\u201d 501 jeans adorned with gilded embroidery appeared in Valentino\u2019s Spring\/Summer 2021 Haute Couture collection, this marks the first time Levi\u2019s has presented a dedicated collection during <a href=\"https:\/\/wwd.com\/sourcing-journal\/sj-denim\/elie-saab-introduces-denim-spring-2025-haute-couture-collection-1238846946\/\" data-type=\"link\" data-id=\"https:\/\/wwd.com\/sourcing-journal\/sj-denim\/elie-saab-introduces-denim-spring-2025-haute-couture-collection-1238846946\/\" rel=\"nofollow noopener\" target=\"_blank\">Paris Haute Couture Week.<\/a><\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\t\u201cBringing Levi\u2019s to Paris Haute Couture for the first time is a major moment for us. With over a century of history behind the brand, partnering with Christelle Kocher felt like a natural fit. She brings a distinctly Parisian perspective with a modern edge that complements our denim heritage. Her Couture-\u00e0-Porter vision is the perfect way to elevate the craftsmanship of denim. With this collaboration, we continue to take our iconic brand into new cultural spaces in Europe,\u201d said Mathilde Vaucheret, Levi\u2019s vice president of Europe marketing and brand experience.<\/p>\n","protected":false},"excerpt":{"rendered":"A new collection reimagines the legacy of American denim through the lens of French couture savoir-faire. Levi\u2019s debuted&hellip;\n","protected":false},"author":2,"featured_media":47058,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[10923,12600,4790,30],"class_list":["post-47057","post","type-post","status-publish","format-standard","has-post-thumbnail","category-paris","tag-collaboration","tag-couture","tag-levis","tag-paris"],"_links":{"self":[{"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/posts\/47057","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/comments?post=47057"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/posts\/47057\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/media\/47058"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/media?parent=47057"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/categories?post=47057"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/tags?post=47057"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}