Sephora just broke new ground in the beauty industry, becoming the first beauty retailer to launch sensory-friendly shopping hours at a global scale.<\/p>\n
During the newly announced \u201cQuiet Hours,\u201d Sephora locations will lower the volume of the music that\u2019s playing in-store, adjust screens, and minimize strong scents. Avoiding these sensory triggers aims to make shopping more accessible for neurodivergent customers, including shoppers with autism and attention-deficit\/hyperactivity disorder (ADHD). Sephora has not yet announced a specific schedule for these hours.<\/p>\n
With the initiative, Sephora is continuing a trend started by Walmart and picked up by brands across the retail, restaurant, and entertainment industries, making space for neurodivergent customers to have a shopping experience catered to their needs.<\/p>\n
Making a difference for neurodivergent shoppers<\/p>\n
Sephora tested its Quiet Hours with a pilot program at 32 stores across eight markets, with resoundingly positive feedback from shoppers and employees alike. The majority of neurodivergent customers said that having Quiet Hours \u201csignificantly improves\u201d their shopping experience at Sephora.<\/p>\n
Deborah Yeh, Sephora\u2019s global chief marketing<\/a> officer, shared in a press release<\/a> that the initiative furthers the brand\u2019s purpose \u201cto champion a world of inspiration and inclusion where everyone can celebrate their beauty.\u201d<\/p>\n She continued: \u201cQuiet Hours at Sephora is one meaningful step in our ongoing commitment to building more welcoming environments for our employees, consumers, and communities\u2014and we know there is still much more to learn and do. We\u2019re proud of this step forward\u2014and equally committed to continuing to listen, learn, and grow alongside the communities we serve.\u201d<\/p>\n Though Quiet Hours are designed with neurodivergent customers in mind, other patrons also appreciate the move. According to Sephora, 90% of clients think the designated hours make its stores \u201cmore inclusive and welcoming for all.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"Sephora just broke new ground in the beauty industry, becoming the first beauty retailer to launch sensory-friendly shopping…\n","protected":false},"author":2,"featured_media":47522,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12718],"tags":[31622,4955,12733],"class_list":["post-47521","post","type-post","status-publish","format-standard","has-post-thumbnail","category-sephora","tag-adhd","tag-lvmh","tag-sephora"],"_links":{"self":[{"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/posts\/47521","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/comments?post=47521"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/posts\/47521\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/media\/47522"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/media?parent=47521"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/categories?post=47521"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/tags?post=47521"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}