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<\/p>\nThe new brand film, created by Westfield and its agency ROSA PARIS, embodies Westfield\u2019s vision \u2013 more than a shopping destination, the brand aims to be a place for exploration, discovery, and connection, where visitors can share moments of shopping, dining, leisure, and events.<\/p>\n
A genuine creative expression of the brand\u2019s positioning, this new campaign brings Westfield\u2019s promise to life as an experience destination, where every visit is an opportunity for discovery, inspiration, and sharing.<\/p>\n
Its signature, \u00abMany worlds, one place,\u00bb showcases the breadth of experiences brought together in a single location. The film follows four friends on a dizzying ascent riding an escalator that seems to defy reality. This dreamlike quest plunges them into a succession of immersive worlds \u2013 representing the different experiences found in a Westfield destination: fashion, beauty, food, and entertainment \u2013 before closing on a rooftop finale that brings the story full circle.<\/p>\n
By placing Gen Z at the heart of the film \u2013 a generation that already accounts for 31% of visitors across the brand\u2019s European destinations \u2013 Westfield roots itself in the habits, aspirations, and cultural codes shaping today\u2019s consumption patterns.<\/p>\n
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Tristan Ehringer, Group Marketing Director, Unibail-Rodamco-Westfield:<\/p>\n
\u00abThis film embodies our vision: creating unique destinations that bring people together around extraordinary experiences. It reflects our ambition to make Westfield a platform for discovery, inspiration, and connection \u2013 where everyone can explore new trends, enjoy memorable moments, and share experiences with the people they love.\u00bb<\/p>\n
Jean-Fran\u00e7ois Sacco, co-founder of ROSA PARIS:<\/p>\n
\u00abWe wanted to create an offbeat and fantastical world throughout the film \u2013 one that makes you feel the emotion, the wonder, and the modernity of the Westfield experience.\u00bb<\/p>\n
Directed by Adrien Lagier and Roman Bellity (BIG Productions), the movie combines fantasy, seamless transitions, and a carefully crafted blend of live action, CGI, 3D, and artificial intelligence, creating a rich visual universe that plunges viewers into the heart of the Westfield experience.<\/p>\n
The original soundtrack, \u00abMy Worlds,\u00bb composed by TONAL (Yanis Hadjar of the duo ELSE, Alexandre Legallicier, and Vincent Goazempis), drives the protagonists\u2019 ascent and enriches the sensory immersion.<\/p>\n
This international campaign will launch in July 2026 across European and US markets. Available in a 1-minute-45-second hero film alongside multiple cutdowns, ranging from 10 to 45 seconds, the campaign will be rolled out across Westfield centres, television, digital, and cinemas, tailored to each market\u2019s specific needs.<\/p>\n
CREDITS
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UNIBAIL RODAMCO WESTFIELD
Group Marketing Director: Tristan Ehringer
Senior Brand Manager: Alexia Bonnel
Brand Manager: Diane de Freyne, Capucine Dubois
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Agency: Rosa Paris
Co-founders: Jean Patrick Chiquiar, Gilles Fichteberg et Jean-Fran\u00e7ois Sacco
Creative Director: Gilles Fichteberg et Jean-Fran\u00e7ois Sacco
Copywriter: S\u00e9bastien Mertens
Art director: S\u00e9bastien Mertens
Associate Director: Lola Abourmad
Account Director: Marjory Law
Group Account Manager: Manijeh Borner
Account Manager: Sofiann Bouta\u00efb
Strategic Planner: Valentin Lefebvre
Head of TV Production: Elodie Jonquille
Production Assistant: Loucinee Findikian
Motion Designer: Lynn Rammal
Social and Brand Content Director: Julie Gueulet<\/p>\n","protected":false},"excerpt":{"rendered":"The new brand film, created by Westfield and its agency ROSA PARIS, embodies Westfield\u2019s vision \u2013 more than…\n","protected":false},"author":2,"featured_media":47564,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[4082,31634,4084,4085,30,31635,31636],"class_list":["post-47563","post","type-post","status-publish","format-standard","has-post-thumbnail","category-paris","tag-agency","tag-brand-film","tag-brands","tag-campaign","tag-paris","tag-rosa-paris","tag-westfield"],"_links":{"self":[{"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/posts\/47563","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/comments?post=47563"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/posts\/47563\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/media\/47564"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/media?parent=47563"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/categories?post=47563"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/tags?post=47563"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}