![\"\"](\"https:\/\/www.europesays.com\/france\/wp-content\/uploads\/2026\/04\/unnamed-2.jpg\")
<\/p>\nIn France, more than 270,000 people live with Parkinson\u2019s disease, and thousands of new cases are diagnosed each year. Yet it\u2019s a disease that is largely misunderstood by the general public. In fact, 7 out of 10 French people are unable to identify its most disabling motor symptoms: movements that become painfully slow until the body completely locks up.<\/p>\n
<\/p>\n
A campaign made to make you feel the severity of the disease<\/p>\n
On the occasion of World Parkinson\u2019s Day on April 11, France Parkinson launches a new communication campaign to confront public perception and reveal the true reality of the disease. A reminder of the urgent need to support research.<\/p>\n
\u201cParkinson\u2019s disease is not just about tremors. It is a condition that can make you feel as though your own body has become a prison,\u201d the association stresses.<\/p>\n
Through this campaign, France Parkinson sheds light on what patients live through every day: the gradual, irreversible feeling of being trapped inside one\u2019s own body a silent, progressive confinement.<\/p>\n
Because behind the familiar image of trembling lies a severe neurodegenerative disease that profoundly impact daily life.<\/p>\n
![\"\"](\"https:\/\/www.europesays.com\/france\/wp-content\/uploads\/2026\/04\/unnamed-1.png\")
<\/p>\n
A body that freezes, resists, and eventually becomes immobile<\/p>\n
At the heart of the campaign is a powerful image: a body caught in a latex\u00a0material that slowly tightens, suffocating every attempt to move. It embodies what patients experience: a body that slows, hardens, locks, and ultimately stops responding. The campaign pushes this feeling of confinement to its most extreme expression, making visible what is usually unseen.<\/p>\n
A 360\u00b0 campaign featuring writer Le\u00efla Slimani<\/p>\n
Launched on April 13, the campaign comes to life through a 360\u00b0 media rollout. At its heart is a powerful film produced by Hiersoir and directed by Lucie Bourdeu (Cannes Lions Gold Award winner in 2025 for One Birthday Too Many), broadcast across television, cinemas, online video platforms, and digital out-of-home.<\/p>\n
The campaign continues across press, social media, and a nationwide radio plan with four spots. Lending her voice to both the film and radio is Le\u00efla Slimani, a committed ambassador since 2024, transforming the campaign into a powerful and personal call to action.<\/p>\n
Hope will never abandon us<\/p>\n
Because one in fifty people will be affected during their lifetime, France Parkinson works tirelessly every day to support patients, stand by their families, raise awareness, and drive forward vital research.<\/p>\n
![\"\"](\"https:\/\/www.europesays.com\/france\/wp-content\/uploads\/2026\/04\/unnamed-1-1.png\")
<\/p>\n
CREDITS
France Parkinson leads:\u00a0Aur\u00e9lie Camm Chapel, Sophie Lasbleis, Amandine Lagarde, Jean-Louis Dufloux, Ma\u00eblenn Rochois, Valentine Duriez
TBWA\\Paris Leads:\u00a0Jonathan Serog, Selma Metadjer
Executive Creative Producer:\u00a0Faustin Claverie
Art Director:\u00a0S\u00e9bastien Guinet
Copywriter:\u00a0Josselin Pacreau
Strategic Planner:\u00a0Am\u00e9lie Pierre
TV Producer:\u00a0Anne-Claire Girard
Legal:\u00a0Romane Babault, Ma\u00ebva Zara
Production (Print & Film):\u00a0HIERSOIR
Photographer:\u00a0Jean de Bligni\u00e8res
Assistant Photographer:\u00a0Olivier Galien
Director:\u00a0Lucie Bourdeu
Producer:\u00a0Anne-C\u00e9cile Jemin
Production Director:\u00a0Nolwenn Grall Jaubert
Executive Production:\u00a0Juliette P. Poirier, Faustine Rose
Director of Photography:\u00a0Nikita Popkov
1st Assistant Director:\u00a0Mathieu Perez
2nd Assistant Director:\u00a0Rose Arnold
Casting:\u00a0Teodora Doslov
Actress:\u00a0Mona Walravens
Set Designer:\u00a0Annie Sperling
SFX Membrane:\u00a0Monique Fei
Stylists:\u00a0Roxane Noel, Charlotte Parmentier
Hair & Make-up:\u00a0Donia Ben Najeh
Editor:\u00a0Pierre Saunier
Colorist:\u00a0Nicolas Gautier
Set Decoration:\u00a0Annie Sperling, Marcella Brennan, Marie-Monique Fei, Annie Fillon, Julie Demon
Head of Music & Sound:\u00a0Olivier Lefebvre
Music Art Director:\u00a0Ferdinand Huet
Sound Director:\u00a0Ambroise Cabry
Sound Designer:\u00a0Max Labarthe
Sound Coordination:\u00a0M\u00e9lissandre Mons
Music Credits:
\u201cOur Love\u201d
Performed by Percy Faith
Originally released in 1964
Published by Universal PolyGram Int. Publishing, Inc.
All rights reserved by Columbia Records, a division of Sony Music Entertainment
Used with permission from Sony Music Entertainment France
Used with permission from Universal Music Publishing<\/p>\n","protected":false},"excerpt":{"rendered":"In France, more than 270,000 people live with Parkinson\u2019s disease, and thousands of new cases are diagnosed each…\n","protected":false},"author":2,"featured_media":4763,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[4082,4403,4084,4085,5,4404,4405],"class_list":["post-4762","post","type-post","status-publish","format-standard","has-post-thumbnail","category-france","tag-agency","tag-awareness-campaign","tag-brands","tag-campaign","tag-france","tag-france-parkinson","tag-tbwaparis"],"_links":{"self":[{"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/posts\/4762","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/comments?post=4762"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/posts\/4762\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/media\/4763"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/media?parent=4762"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/categories?post=4762"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/tags?post=4762"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}