{"id":48185,"date":"2026-07-08T16:38:15","date_gmt":"2026-07-08T16:38:15","guid":{"rendered":"https:\/\/www.europesays.com\/france\/48185\/"},"modified":"2026-07-08T16:38:15","modified_gmt":"2026-07-08T16:38:15","slug":"china-molly-teas-us1-5-million-louis-vuitton-fine-sparks-fierce-debate-customer-support","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/france\/48185\/","title":{"rendered":"China Molly Tea\u2019s US$1.5 million Louis Vuitton fine sparks fierce debate, customer support"},"content":{"rendered":"<p datatype=\"p\" data-qa=\"Component-Component\" class=\"e8zc9q40 css-1c6uqr6 ec74h0k1\">After a Chinese milk tea brand was ordered by a Suzhou court to pay Louis Vuitton 10.3 million yuan (US$1.5 million) for trademark infringement, many internet users expressed their support for the mainland company, with some claiming they have lost their positive impression of the luxury brand following the case.<\/p>\n<p datatype=\"p\" data-qa=\"Component-Component\" class=\"e8zc9q40 css-1c6uqr6 ec74h0k1\">The news of the verdict, announced in early July, has been viewed 400 million times on Weibo, alongside a hashtag \u201cMolly Tea lost the lawsuit but won the public\u2019s heart,\u201d which attracted more than 30 million views.<\/p>\n<p datatype=\"p\" data-qa=\"Component-Component\" class=\"e8zc9q40 css-1c6uqr6 ec74h0k1\">According to the Suzhou Intermediate People\u2019s Court in eastern China\u2019s Jiangsu province, the Shenzhen-based brand Molly Tea must pay the amount within 10 days for damages resulting from its logo, which closely resembles LV\u2019s four-petalled floral monogram.<\/p>\n<p datatype=\"p\" data-qa=\"Component-Component\" class=\"e8zc9q40 css-1c6uqr6 ec74h0k1\">Molly Tea has announced its intention to appeal, as reported by Shandian News.<\/p>\n<p datatype=\"p\" data-qa=\"Component-Component\" class=\"e8zc9q40 css-1c6uqr6 ec74h0k1\">The court stated that LV\u2019s monogram trademark enjoys a high level of global recognition and distinctiveness.<\/p>\n<p><img decoding=\"async\" alt=\"The Chinese milk tea chain Molly Tea\u2019s four-petal blossom logo closely mirrors the precise geometric and symmetrical structure of the iconic Louis Vuitton flower. Each distinct component within the LV pattern carries its own specific origin and aesthetic meaning. Photo: Handout\" data-qa=\"BaseImage-handleRenderImage-StyledImage\" class=\"e1gf69pb2 css-6ikqhs e445x7d0\" loading=\"lazy\" src=\"https:\/\/www.europesays.com\/france\/wp-content\/uploads\/2026\/07\/f22a013a-11be-4591-afec-4bee4da597f7_719b9a42.jpg\" title=\"The Chinese milk tea chain Molly Tea\u2019s four-petal blossom logo closely mirrors the precise geometric and symmetrical structure of the iconic Louis Vuitton flower. Each distinct component within the LV pattern carries its own specific origin and aesthetic meaning. Photo: Handout\"\/>The Chinese milk tea chain Molly Tea\u2019s four-petal blossom logo closely mirrors the precise geometric and symmetrical structure of the iconic Louis Vuitton flower. Each distinct component within the LV pattern carries its own specific origin and aesthetic meaning. Photo: Handout<\/p>\n<p datatype=\"p\" data-qa=\"Component-Component\" class=\"e8zc9q40 css-1c6uqr6 ec74h0k1\">Since 2022, Molly Tea has submitted 17 trademark applications, including the disputed monogram pattern, to the China National Intellectual Property Administration, but all were rejected.<\/p>\n","protected":false},"excerpt":{"rendered":"After a Chinese milk tea brand was ordered by a Suzhou court to pay Louis Vuitton 10.3 million&hellip;\n","protected":false},"author":2,"featured_media":48186,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12704],"tags":[31878,31880,2712,1165,10083,13374,21899,12443,5956,5157,29575,73,4836,3178,31889,31883,31875,31887,31882,17212,5797,2773,21982,4955,31877,30955,31876,1540,31881,6420,31879,15816,719,31888,31884,21548,31885,31886],"class_list":["post-48185","post","type-post","status-publish","format-standard","has-post-thumbnail","category-louis-vuitton","tag-appeal","tag-beloved","tag-charity","tag-china","tag-chinese","tag-court","tag-customers","tag-damages","tag-debate","tag-design","tag-donation","tag-europe","tag-fine","tag-floods","tag-guangxi-zhuang-autonomous-region","tag-hengzhou","tag-infringement","tag-infringing","tag-jiangsu-province","tag-kind","tag-logo","tag-louis-vuitton","tag-lv","tag-lvmh","tag-milk-tea","tag-molly-tea","tag-monogram","tag-north-america","tag-philanthropic","tag-philanthropy","tag-shenzhen","tag-southeast-asia","tag-support","tag-suzhou-court","tag-suzhou-intermediate-peoples-court","tag-trademark","tag-weibo","tag-worlds-jasmine-capital"],"_links":{"self":[{"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/posts\/48185","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/comments?post=48185"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/posts\/48185\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/media\/48186"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/media?parent=48185"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/categories?post=48185"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/tags?post=48185"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}