AI<\/a> to identify molecules in its skincare products that can be repurposed for use in shampoo \u200cand can now create products four times faster than before, a senior executive told \u200cReuters. <\/p>\nConsumer companies, including Nescafe owner Nestle, Sensodyne toothpaste maker Haleon and chocolate maker Mondelez, are using AI in product innovation, helping \u200bthem in some cases test ingredients faster, generate recipe ideas and address supply chain vulnerabilities, executives said. <\/p>\n
The push to integrate AI into product development comes as consumer goods companies face pressure to innovate faster and cut costs amid shifting consumer tastes. <\/p>\n
L’Oreal, which started using AI in its labs four years ago, has \u200cidentified new molecules for beauty products \u2060by predicting the effect they will have on skin and hair, said Fabrice Megarbane, president of its consumer products unit. <\/p>\n
L’Oreal’s recent innovation was repurposing molecules used \u2060in skincare products for a shampoo that uses collagen to add lift and fullness to hair, Megarbane said. <\/p>\n
“You can really go much faster by imagining … new associations of molecules and new benefits of molecules,” Megarbane \u200bsaid at \u200bthe Consumer Goods Forum’s Global Summit in Vienna in \u200blate June. <\/p>\n
L’Oreal CEO Nicolas Hieronimus launched \u200ca “beauty stimulus plan” last year to spur innovation after L’Oreal posted its slowest group sales growth in years. <\/p>\n
AI COMPRESSING PRODUCT DEVELOPMENT <\/p>\n
Human product innovation augmented by AI is a “game-changer” at chocolate maker Mondelez, Chief Information and Digital Officer Filippo Catalano told Reuters. <\/p>\n
The technology has helped the Cadbury and Toblerone owner speed up processes and reimagine recipes. The firm said AI can create recipes, including “out-of-the-box” ideas, which a human expert \u200cassesses. <\/p>\n
“You can optimise how you develop your recipes,” Catalano \u200bsaid, pointing to the possibility for reduced dependency on single \u200bsourcing in supply chains and the ability \u200bto adapt formulas to respond to changing consumer tastes. <\/p>\n
Mondelez’s AI tool is reducing \u200cthe number of samples typically generated through \u200binnovation, he said. It helped \u200bdevelop its Gluten Free Golden Oreo cookies and a refreshed recipe for Chips Ahoy cookies, the firm said. In the biscuit category, 60% of recipes produced using its AI tool \u200bperformed better in areas such \u200cas nutrition, sustainability and cost. <\/p>\n
“(AI capabilities are) accelerating things you could do already, but compressing \u200bthe time from months to weeks or years to months,” Catalano said. <\/p>\n
(Reporting by Alexander \u200bMarrow; Editing by Adam Jourdan and Rod Nickel) <\/p>\n","protected":false},"excerpt":{"rendered":"By Alexander Marrow VIENNA, July 6 (Reuters) – French cosmetics company L’Oreal has used AI to identify molecules…\n","protected":false},"author":2,"featured_media":48317,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12905],"tags":[31948,31945,31946,26737,2478,1580,15742,31947,14449,241,24488,16346],"class_list":["post-48316","post","type-post","status-publish","format-standard","has-post-thumbnail","category-loreal","tag-consumer-goods-companies","tag-consumer-products-unit","tag-consumer-tastes","tag-fabrice-megarbane","tag-innovation","tag-loreal","tag-l39oreal","tag-molecules","tag-nicolas-hieronimus","tag-product-development","tag-product-innovation","tag-skincare-products"],"_links":{"self":[{"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/posts\/48316","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/comments?post=48316"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/posts\/48316\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/media\/48317"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/media?parent=48316"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/categories?post=48316"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/tags?post=48316"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}