{"id":48580,"date":"2026-07-09T05:59:14","date_gmt":"2026-07-09T05:59:14","guid":{"rendered":"https:\/\/www.europesays.com\/france\/48580\/"},"modified":"2026-07-09T05:59:14","modified_gmt":"2026-07-09T05:59:14","slug":"louis-vuitton-nods-to-space-in-fall-2026-menswear-campaign","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/france\/48580\/","title":{"rendered":"Louis Vuitton Nods to Space in Fall 2026 Menswear Campaign"},"content":{"rendered":"

\n\tPARIS \u2014 Louis Vuitton<\/a> is pushing its wanderlust to new heights with a fall menswear<\/a> campaign<\/a> set in a space center. \u00a0<\/p>\n

\n\tThe advertising images and accompanying film show models posing in front of a rocket launch pad, in a retro-style lab and next to a scale model of the moon \u2014 bringing to mind \u201cThe Right Stuff,\u201d the cult movie about the pilots selected to be America\u2019s first astronauts in the 1960s.<\/p>\n

\n\tPharrell Williams<\/a>, creative director of menswear<\/a> at Louis Vuitton<\/a>, narrates the short film directed by Oliver Hadlee Peach.<\/p>\n

\t\t\t\t\t\t\"An<\/p>\n

\t\t\t\t\tAn image from Louis Vuitton\u2019s fall 2026 campaign<\/a>. <\/p>\n

\t\t\t\t\t\t\t\t\tCourtesy of Louis Vuitton<\/p>\n

\n\tThe campaign is designed to underscore the \u201ctimeless luxury\u201d theme of the fall 2026 collection<\/a>, with an emphasis on high-tech fabrics designed for endurance.<\/p>\n

\n\tWilliams told WWD he was keen to introduce to Vuitton some of the technical materials he\u2019s been using at Adidas, citing the example of the German sportswear firm\u2019s patented Climacool technology. <\/p>\n

\n\t\u201cI think that it\u2019s high time that we bring that to a luxurious platform: properties in fabrics that do things,\u201d he said.<\/p>\n

\n\tStar products for fall include the new LV Drop 300 sneaker, named for its lightness, since it weighs just over 300 grams per shoe. The retro-style running shoe features materials including LV Silk Tech, which is 51 percent silk and 49 percent recycled nylon, and is billed as extra lightweight, water-repellent, anti-fraying and crease-resistant.<\/p>\n

\n\tThe sneaker combines the twill-woven fabric with water-resistant nylon, suede calf leather and python, and has a rubber outsole featuring a concentric ripple design.<\/p>\n

\t\t\t\t\t\t\"Louis<\/p>\n

\t\t\t\t\tLouis Vuitton\u2019s LV Drop 300 sneaker. <\/p>\n

\t\t\t\t\t\t\t\t\tCourtesy of Louis Vuitton<\/p>\n

\n\tThe shoe, which launches on Thursday, is available in colors ranging from monochromatic neutrals to primary hues and pastels, with motifs including Vuitton\u2019s signature Monogram and dyed snakeskin.<\/p>\n

\n\tA full range of additional Silk Tech products, including ready-to-wear pieces, footwear and a permanent line of bags and travel goods, is also available in stores. These include a windbreaker, down puffer and bags such as the Christopher East West backpack, the Speedy and a City bag capable of carrying up to 50 kilograms.<\/p>\n

\n\t\u201cLouis Vuitton Silk Tech is unprecedented and yet reads as an early hallmark of the house\u2019s globetrotting legacy. Reinterpreting the resilience-to-weight ratio and incredible strength of early 20th-century silk parachutes and hot air balloons, it combines mechanical feat with textural appeal,\u201d the brand said in a statement.<\/p>\n

\n\tThe second and final drop of the fall 2026 collection will be available from Aug. 6.<\/p>\n

\t\t\t\t\t\t\"Louis<\/p>\n

\t\t\t\t\tLouis Vuitton\u2019s Christopher East West backpack in Silk Tech material.<\/p>\n

\t\t\t\t\t\t\t\t\tCourtesy of Louis Vuitton<\/p>\n","protected":false},"excerpt":{"rendered":"PARIS \u2014 Louis Vuitton is pushing its wanderlust to new heights with a fall menswear campaign set in…\n","protected":false},"author":2,"featured_media":48581,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12704],"tags":[4085,2773,4955,12866,17339],"class_list":["post-48580","post","type-post","status-publish","format-standard","has-post-thumbnail","category-louis-vuitton","tag-campaign","tag-louis-vuitton","tag-lvmh","tag-menswear","tag-pharrell-williams"],"_links":{"self":[{"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/posts\/48580","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/comments?post=48580"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/posts\/48580\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/media\/48581"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/media?parent=48580"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/categories?post=48580"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/tags?post=48580"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}