{"id":50047,"date":"2026-07-11T20:54:13","date_gmt":"2026-07-11T20:54:13","guid":{"rendered":"https:\/\/www.europesays.com\/france\/50047\/"},"modified":"2026-07-11T20:54:13","modified_gmt":"2026-07-11T20:54:13","slug":"pierre-louis-vuitton-head-of-savoir-faire-at-louis-vuitton-on-the-lv-monogram","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/france\/50047\/","title":{"rendered":"Pierre-Louis Vuitton, head of savoir faire at Louis Vuitton, on the LV Monogram"},"content":{"rendered":"

Walk down the street in any major city around the world \u2013 Tokyo, New York, Hong Kong or London \u2013 and you\u2019re likely to come across the Louis Vuitton monogram<\/a> at least a couple of times, if not more, on any given day.<\/p>\n

When does a logo stop being just a logo? The LV monogram, as Louis Vuitton\u2019s gilded initials are known, has become a \u201cneutral\u201d, a multifaceted pattern that goes with everything and anything.<\/p>\n

\"LilLil Kim for Interview magazine in 1999. Photo: David LaChapelle<\/p>\n

Embossed on one of the label\u2019s bestselling bags or printed on a silk shirt as part of a chic ensemble, the LV monogram is one of those ubiquitous status symbols that rarely pass unnoticed. From the hip-hop community to first-time luxury consumers and seasoned lovers of the finer things in life, devotees of the LV monogram span generations and backgrounds \u2013 making it one of the most widely copied emblems in the history of fashion.<\/p>\n

\"Pierre-LouisPierre-Louis Vuitton is the great-great-great-grandson of maison founder Louis Vuitton. Photo: Handout<\/p>\n

Pierre-Louis Vuitton, a descendant of the founding family who has been working at the house since 2004, says that the monogram\u2019s versatility is something that Georges, Louis Vuitton\u2019s son, envisioned when he introduced it 130 years ago. In 1896, Georges Vuitton came up with the idea of a canvas printed with the LV initials and a floral pattern, to create a signature for the maison and ward off the many copies flooding the market even back then.<\/p>\n

\"LouisLouis Vuitton men\u2019s fall\/winter 2026. Photo: Handout<\/p>\n

\u201cAt the beginning of the 20th century, Georges mentioned that the LV canvas could be used in different sizes, colours and raw materials,\u201d Pierre-Louis says in an interview. \u201cIt was visionary of him to see that it was not just a canvas but a monogram [suitable for] different materials, sizes and colours. So at the beginning of the 21st century, we started to transform the canvas with collaborations [with the likes of] Takashi Murakami and Yayoi Kusama.\u201d<\/p>\n

While Georges couldn\u2019t have predicted how much those LV-emblazoned creations would change the world of branding \u2013 eventually giving rise to modern luxury as we know it \u2013 he knew that a logo, no matter how established, is not a fixed entity, but an asset that can be reimagined and reinterpreted while still retaining its essence.<\/p>\n

\"AA richly embellished trunk from the Louis Vuitton menswear fall\/winter 2026 collection. Photo: Handout<\/p>\n","protected":false},"excerpt":{"rendered":"Walk down the street in any major city around the world \u2013 Tokyo, New York, Hong Kong or…\n","protected":false},"author":2,"featured_media":50048,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12704],"tags":[32834,32831,32836,3528,608,2773,32832,32833,4955,3127,30,17339,32835,32830,1338],"class_list":["post-50047","post","type-post","status-publish","format-standard","has-post-thumbnail","category-louis-vuitton","tag-asnieres","tag-asnieres-sur-seine","tag-georges-vuitton","tag-hong-kong","tag-london","tag-louis-vuitton","tag-louis-vuitton-family-home","tag-lv-monogram","tag-lvmh","tag-new-york","tag-paris","tag-pharrell-williams","tag-pierre-louis-vuitton","tag-takashi-murakami","tag-tokyo"],"_links":{"self":[{"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/posts\/50047","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/comments?post=50047"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/posts\/50047\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/media\/50048"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/media?parent=50047"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/categories?post=50047"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/tags?post=50047"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}