{"id":50494,"date":"2026-07-13T05:50:12","date_gmt":"2026-07-13T05:50:12","guid":{"rendered":"https:\/\/www.europesays.com\/france\/50494\/"},"modified":"2026-07-13T05:50:12","modified_gmt":"2026-07-13T05:50:12","slug":"paris-tailoring-house-husbands-to-open-a-new-paris-flagship-this-fall","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/france\/50494\/","title":{"rendered":"Paris Tailoring House Husbands to Open a New Paris Flagship This Fall"},"content":{"rendered":"

\n\tFrench tailoring house Husbands \u2014 prized for its nostalgia-tinged, classic menswear<\/a> by those in the know \u2014 is gearing up for expansion.<\/p>\n

\n\tThis fall, the 14-year-old company will double its retail footprint in the French capital when it opens a 2,500-square-foot flagship at Impasse Saint-Claude, which will also incorporate a bookshop and library space.<\/p>\n

\n\tIts historic Right Bank boutique at 57 Rue de Richelieu will soon go dark, and its smaller storefront at 1 Rue de l\u2019Abbeye on the Left Bank already shut earlier this month.<\/p>\n

\n\t\u201cWe\u2019re at a point where if you come to Husbands on a Saturday, it\u2019s not so nice,\u201d Nicolas Gabard, founder and designer, said diplomatically. \u201cAnd what we do is hospitality, so you really want to make sure that all the customers who come in to buy the ready-to-wear or have made-to-measure<\/a> suits made, really get that experience. So we need a much bigger space.\u201d<\/p>\n

\n\tRevealing the expansion thrust in an exclusive interview, Gabard said its main Right Bank store, which opened in 2018, was conceived when Husbands was mainly making bespoke suits.<\/p>\n

\n\t\u201cSince then we developed the ready-to-wear, which now accounts for half of our turnover, so we need a new space to showcase the new dimensions of the brand, to explain the narrative behind the collection, the carryovers \u2014 and to improve the quality of the hospitality.<\/p>\n

\n\t\u201cPeople are coming from all over the world to have the Husbands experience,\u201d he noted.<\/p>\n

\t\t\t\t\t\t\"\"<\/p>\n

\t\t\t\t\tNicolas Gabard<\/p>\n

\t\t\t\t\t\t\t\t\tCHUCK REYES\/Courtesy of Husbands<\/p>\n

\n\tMeanwhile, the bookstore and library vibes with the brand\u2019s fondness for nostalgia, and stylish figures across the popular culture like Gary Cooper, David Bowie, Dieter Rams, Francis Bacon, \u00c9mile Savitry, Steve McQueen or the band members of Suede, who all figure on the brand\u2019s jazzy website.<\/p>\n

\n\tWhile elongating suits with slyly sexy \u201970s allure are its mainstays, jeans and Chelsea boots with a chunky heel are its current bestsellers.<\/p>\n

\n\tThe retail expansion comes as the brand enjoys rapid growth. Julien Wolff, chief executive officer of Husbands, said the business almost doubled in 2025 and it\u2019s tracking growth of 50 percent this year.<\/p>\n

\n\tThe executive credits the consistency of Gabard\u2019s designs, rooted in classics with a backward glance.<\/p>\n

\n\t\u201cI think we have a point of view, and that\u2019s what our clients appreciate \u2014 something that\u2019s between \u201970s and \u201990s style. Even when we do jerseys or T-shirts, I think it\u2019s still very us,\u201d he said, summing up the brand as \u201ctailoring recontextualized as a way to express yourself.\u201d<\/p>\n

\n\t\u201cWe don\u2019t have to change the new collection every year, you know. Menswear<\/a> is all about time,\u201d Gabard concurred.<\/p>\n

\n\tIn direct-to-consumer channels, rtw represents about 60 percent of the business and 40 percent made-to-measure<\/a>.<\/p>\n

\n\tHusbands wholesales to about 20 top specialty stores worldwide, including United Arrows and Isetan in Japan, Liberty in London, Voga Shop in Arezzo, Italy, and Maxfield in Los Angeles, where it is planning a pop-up in October.<\/p>\n

\n\t\u201cI think one of the strengths of what we\u2019ve built over the years is that we\u2019re 80 percent direct-to-consumer business,\u201d Wolff said.<\/p>\n

\n\tAs part of that, the brand also hosts trunk shows around the world, in Asia, Europe and North America. A recent one in New York yielded 200 appointments, suggesting that fashion capital soon might be ready for a Husbands boutique.<\/p>\n

\n\t\u201cWe\u2019re thinking about it,\u201d Wolff said. \u201cWhat we\u2019ve built in Paris<\/a> is somewhat of a blueprint.\u2026There\u2019s no reason why one day Husbands couldn\u2019t be in Tokyo, in New York or in L.A.\u201d<\/p>\n

\n\tGabard noted that about 20 percent of those appointments were with women, who are exacting customers who often order four different pairs of trousers for each jacket.<\/p>\n

\n\t\u201cYou can address a woman\u2019s needs with menswear,\u201d Gabard remarked.<\/p>\n

\t\t\t\t\t\t\"\"<\/p>\n

\t\t\t\t\tA fall 2026 look from Husbands.<\/p>\n

\t\t\t\t\t\t\t\t\tCourtesy of Husbands<\/p>\n

\n\tIndeed, devotees of the brand include model Alexa Chung and stylist Emmanuelle Alt, in addition to musician Jarvis Cocker, actor Omari Douglas, artist Philippe Parreno and art director Peter Saville. <\/p>\n

\n\tAccording to Gabard, many top fashion designers in Europe are also clients of Husbands, but he declined to name names.<\/p>\n

\n\tDitto for celebrities. \u201cWe have many famous people who sign contracts with big houses for the fashion week, but then spend their money on Husbands outfits,\u201d he said with a smile.<\/p>\n

\n\tRtw suits are priced from 1,590 euros to 2,150 euros, with jeans at 380 or 390 euros, and shirts from 260 euros for cotton up to 650 euros in silk. <\/p>\n

\n\tWolff called the pricing \u201cvery intentional. It\u2019s high enough to respect the quality of the fabrics and the people we want to work with, but it\u2019s also attractive to the point where we have the coolest customers. We have the architects, we have the photographers, we have the actors.\u201d<\/p>\n

\n\tGabard credits word-of-mouth for its growing customer base, as it does no gifting or product placements, no paid marketing, no advertising and only organic press.<\/p>\n

\n\t\u201cWe have demand from young men and middle-aged men who want dressier outfits, but not too spectacular, not too boring, but something which allows them to be really themselves,\u201d he said. \u201cPeople are looking for a new uniform, but really personal.\u201d<\/p>\n

\t\t\t\t\t\t\"\"<\/p>\n

\t\t\t\t\tA fall 2026 look from Husbands.<\/p>\n

\t\t\t\t\t\t\t\t\tCourtesy of Husbands<\/p>\n","protected":false},"excerpt":{"rendered":"French tailoring house Husbands \u2014 prized for its nostalgia-tinged, classic menswear by those in the know \u2014 is…\n","protected":false},"author":2,"featured_media":50495,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[33052,12866,30],"class_list":["post-50494","post","type-post","status-publish","format-standard","has-post-thumbnail","category-paris","tag-made-to-measure","tag-menswear","tag-paris"],"_links":{"self":[{"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/posts\/50494","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/comments?post=50494"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/posts\/50494\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/media\/50495"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/media?parent=50494"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/categories?post=50494"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/tags?post=50494"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}