{"id":51353,"date":"2026-07-14T17:49:36","date_gmt":"2026-07-14T17:49:36","guid":{"rendered":"https:\/\/www.europesays.com\/france\/51353\/"},"modified":"2026-07-14T17:49:36","modified_gmt":"2026-07-14T17:49:36","slug":"the-2026-world-cup-trophy-is-getting-its-very-own-louis-vuitton-trunk-2","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/france\/51353\/","title":{"rendered":"The 2026 World Cup Trophy Is Getting Its Very Own Louis Vuitton Trunk"},"content":{"rendered":"

This Sunday, one very happy captain will lift the World Cup<\/a> trophy above his head. But before all of that, football\u2019s biggest prize has to make its way onto the pitch\u2014and it\u2019s set to do so in a brand new Louis Vuitton<\/a> trunk.<\/p>\n

The maison has created custom trunks for every World Cup since South Africa 2010. Crafted at Louis Vuitton\u2019s historic Asni\u00e8res-sur-Seine workshop just outside Paris, the latest case comes wrapped in the house\u2019s signature monogram canvas and decked out with hand-painted gold \u201cV\u201ds that stand for both \u201cVictory\u201d and \u201cVuitton.\u201d Inside, it\u2019s lined in light beige leather and built to transport and present one of the most legendary trophies in sport.<\/p>\n

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Louis Vuitton<\/p>\n

\u201cThe trophy trunks symbolize much more than a protective object,\u201d Pietro Beccari, Louis Vuitton chairman and CEO, tells GQ. \u201cThey represent the meeting point between savoir-faire and collective dreams. Since 2010, they have become part of a historic moment followed by billions of people.\u201d<\/p>\n

Sure, LV has spent decades making trunks to store rare watches and clothes and other very expensive things, but the World Cup trophy comes with a slightly different kind of pressure. \u201cThe object carries an unparalleled symbolic weight,\u201d says Beccari. \u201cEvery detail, from the materials to the finishing touches, must elevate the moment when the trophy is revealed to the world.\u201d<\/p>\n

And that moment has never felt bigger. The 2026 tournament has expanded to 48 nations for the first time ever, and football itself has changed dramatically since Louis Vuitton first linked up with FIFA more than a decade ago. Players are no longer just athletes. They\u2019re front-row regulars, campaign stars, and fashion guys in their own right. Brands aren’t just dressing them anymore\u2014they\u2019re becoming part of the sport itself.<\/p>\n

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Louis Vuitton<\/p>\n","protected":false},"excerpt":{"rendered":"This Sunday, one very happy captain will lift the World Cup trophy above his head. But before all…\n","protected":false},"author":2,"featured_media":51354,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12704],"tags":[6475,31565,2773,4955,193,16459,457],"class_list":["post-51353","post","type-post","status-publish","format-standard","has-post-thumbnail","category-louis-vuitton","tag-digital_syndication","tag-gq-sports","tag-louis-vuitton","tag-lvmh","tag-soccer","tag-textbelowcenterfullbleed","tag-world-cup"],"_links":{"self":[{"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/posts\/51353","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/comments?post=51353"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/posts\/51353\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/media\/51354"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/media?parent=51353"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/categories?post=51353"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/tags?post=51353"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}