{"id":52931,"date":"2026-07-17T17:23:18","date_gmt":"2026-07-17T17:23:18","guid":{"rendered":"https:\/\/www.europesays.com\/france\/52931\/"},"modified":"2026-07-17T17:23:18","modified_gmt":"2026-07-17T17:23:18","slug":"designer-debuts-made-a-big-media-impact-during-paris-couture-week","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/france\/52931\/","title":{"rendered":"Designer Debuts Made a Big Media Impact During Paris Couture Week"},"content":{"rendered":"

\n\tUnderscoring that designer debuts still attract heaps of attention, Pierpaolo Piccioli\u2019s first couture show for Balenciaga<\/a> garnered $21.3 million in media impact value, or MIV.<\/p>\n

\n\tThe media voice accounted for 88 percent of the event\u2019s total impact, with celebrity attendees Hudson Williams, Cynthia Evro and Teyana Taylor further amplifying the show\u2019s reach.<\/p>\n

\n\tThe French house ranked fourth in Launchmetrics<\/a> data released Friday, behind Dior with $44.3 million, Chanel with $37.3 million and Schiaparelli with $35.2 million in MIV.<\/p>\n

\n\tDuran Lantink\u2019s couture debut for Jean Paul Gaultier netted $9.4 million in MIV, putting the Paris house at number six in the ranking of \u201cpower players.\u201d<\/p>\n

\n\tRounding out the top 10 were Rahul Mishra at number five with $12.3 million euros, Robert Wun at seven with $9 million, Armani Priv\u00e8 at eight with $8.7 million, Manish Malhotra at nine with $8.2 million and Iris Van Herpen at 10 with $6.2 million in MIV.<\/p>\n

\t\t\t\t\t\t\"Manish<\/p>\n

\t\t\t\t\tManish Malhotra fall 2026 couture<\/p>\n

\t\t\t\t\t\t\t\t\tCourtesy of Manish Malhotra<\/p>\n

\n\tMumbai-based Malhotra, whose work has become synonymous with Bollywood glamour, was also new to the official couture calendar.<\/p>\n

\n\tIrish designer Michael Stewart made waves with his first couture show for his Standing Ground label, which generated $1.3 million in MIV, thanks mainly to \u201ceditorial authority rather than celebrity wattage,\u201d Launchmetrics<\/a> said in its report.<\/p>\n

\n\tThe data firm\u2019s proprietary MIV figure tallies the impact of relevant media placements on online, social and print, inclusive of paid, owned and earned mediums.\u00a0<\/p>\n

\n\tBy country, India ranked third in total MIV thanks to celebrities attending the couture debuts of Indian brands, but the U.S. rose to the top with $50.4 million thanks largely to influencer and celebrity voices.<\/p>\n

\n\tActress Heart Evangelista eclipsed all other celebrities with $7.5 million in MIV, ahead of Esha Gupta at $1.7 million and Jennifer Lopez at $1 million.<\/p>\n

\n\tLaunchmetrics ranked Jonathan Anderson, creative director of Dior, as the number four influencer by MIV, behind Sofiane Alarcon, Snejana Onopka and Mohtohsoh.<\/p>\n

\t\t\t\t\t\t\"Backstage<\/p>\n

\t\t\t\t\tDior won Paris Couture Week<\/a> in terms of the biggest media impact value.<\/p>\n

\t\t\t\t\t\t\t\t\tDelphine Achard\/WWD<\/p>\n

\n\tOverall, Paris Couture Week<\/a>, which ran from July 6 to 9 in the French capital, generated $239.7 million in MIV, with 69 percent of the value stemming from media voices, 13 percent from influencers, 8 percent from celebrities, 8 percent from owned media and 3 percent from partners.<\/p>\n

\n\tVideo content represented 47 percent of the week\u2019s total impact, with Instagram remaining in the leading social media platform with $128.8 million in MIV.<\/p>\n","protected":false},"excerpt":{"rendered":"Underscoring that designer debuts still attract heaps of attention, Pierpaolo Piccioli\u2019s first couture show for Balenciaga garnered $21.3…\n","protected":false},"author":2,"featured_media":52932,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[5702,24376,30,12602],"class_list":["post-52931","post","type-post","status-publish","format-standard","has-post-thumbnail","category-paris","tag-balenciaga","tag-launchmetrics","tag-paris","tag-paris-couture-week"],"_links":{"self":[{"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/posts\/52931","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/comments?post=52931"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/posts\/52931\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/media\/52932"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/media?parent=52931"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/categories?post=52931"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/tags?post=52931"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}