\n\tDubbed The Out Lap, the moveable feast took place in a sleek glass-walled bus where Michelin-starred French chef Yannick All\u00e9no<\/a> and Beno\u00eet Gouez, chef de cave at Mo\u00ebt & Chandon, presented food and wine pairings, such as a wagyu beef, foie gras and glazed eel with Grand Vintage Collection 1996 Champagne.<\/p>\n \n\tOver three outings \u2014 one on Friday and two on Saturday \u2014 groups of 12 people were accompanied by former racing drivers Jacques Villeneuve, Karun Chandhok and Naomi Schiff, and acclaimed commentator David Croft, who told stories about the stops along the historic track, including its treacherous Eau Rouge stretch.\u00a0<\/p>\n \n\tCodesigned by Formula 1<\/a> and Mo\u00ebt Hennessy, the wines and spirits division of luxury conglomerate LVMH Mo\u00ebt Hennessy Louis Vuitton<\/a>, the $13,450 experience will travel to the Dutch, Italian and Spanish Grand Prix this year, with each destination offering a locally tailored menu.<\/p>\n \n\tNext season, it will be available in even more locations, illustrating the depth of new experiences unlocked by LVMH\u2019s 10-year deal as global luxury partner of F1.<\/p>\n \t\t\t\t\t\t \t\t\t\t\tThe Out Lap bus on the circuit at the 2026 Formula 1<\/a> Belgian Grand Prix.<\/p>\n \t\t\t\t\t\t\t\t\tCourtesy of Mo\u00ebt & Chandon<\/p>\n \n\t\u201cThis is where we work super well together. We brainstorm together,\u201d Sibylle Scherer, chief executive officer of Mo\u00ebt & Chandon, told WWD in an interview at the F1 offices in the paddock of the Spa-Francorchamps circuit.\u00a0<\/p>\n \n\t\u201cThe success of Formula 1 is that it\u2019s always on the move. There\u2019s constant innovation happening,\u201d she added. \u201cWe learn from each other. We also learn a lot from the past and what we interpret and create for the future. So there\u2019s a very lively, positive exchange between us.\u201d\u00a0<\/p>\n \n\tThis time last year, Mo\u00ebt & Chandon \u2014 the sport\u2019s official Champagne from 1981 to 1997 \u2014 was keen to underline its historic relationship with Formula 1, stretching back to the 1950s. Now it wants to emphasize its ongoing involvement in every facet of the sport, from the parc ferm\u00e9 to the podium.<\/p>\n \n\t\u201cFormula 1 creates these extraordinary performances, but behind every driver, there is this collective. There are hundreds of people \u2014 the engineers, the mechanics, the strategists, the designers \u2014 and they work with incredible precision,\u201d Scherer said.\u00a0<\/p>\n \n\t\u201cThat resonated super strongly with us, because we feel like it\u2019s the same thing when you create a bottle of Mo\u00ebt \u2014 also this collective effort from the vineyards to the cellar,\u201d she added.<\/p>\n \n\t\u201cThis year we are approaching it with even more emotions, and we learned how we fit in: not sticking a logo there, but how do we fit in in a meaningful way? So that was for us the big learning curve, from returning to belonging again, and being part of this tapestry,\u201d she emphasized.<\/p>\n \t\t\t\t\t\t \t\t\t\t\tChef Yannick All\u00e9no in the Mo\u00ebt & Chandon lounge at the 2026 Formula 1 Belgian Grand Prix.<\/p>\n \t\t\t\t\t\t\t\t\tCourtesy of Mo\u00ebt & Chandon<\/p>\n \t\tKeeping Heritage Alive\t<\/p>\n \n\tAfter making its presence felt in Spa with a branded Cool Down Room, champion\u2019s corridor and podium in 2025, the Champagne house this year brought back the Silver Trophy, a sculpted silver Jeroboam that Mercedes driver Kimi Antonelli hoisted after beating Charles Leclerc and Max Verstappen to win the race.\u00a0<\/p>\n \n\tIt was a reinterpretation of a tradition dating back to the 1996 and 1997 seasons, when the Silver Jeroboam was raised on the podium by the race winner, while the Silver Trophy was awarded at season\u2019s end to the driver with the most Grand Prix victories. \u00a0<\/p>\n \n\tThe trophy was carried to Spa from the Ch\u00e2teau de Saran, Mo\u00ebt & Chandon\u2019s stately home in the Champagne region, in the trunk of a vintage Mercedes-Benz 600 Pullman that has ferried Formula 1 legends like Alain Prost and Jean Todt.\u00a0<\/p>\n \n\t\u201cWhat is super important for us: heritage must remain alive. You can never just take something old. You always need to bring it into today\u2019s world, so we have a very modern interpretation of this historic Silver Jeroboam,\u201d Scherer said.<\/p>\n \n\tUnderscording the growing links between Mo\u00ebt & Chandon and the drivers, Antonelli dedicated his win to his father Marco, signing a jeroboam of bubbly on the podium in gold marker pen with the personal message: \u201cHappy Birthday Dad.\u201d \u00a0<\/p>\n \t\t\t\t\t\t \t\t\t\t\tThe traditional Champagne spray on the winner\u2019s podium at the 2026 Formula 1 Belgian Grand Prix.<\/p>\n \t\t\t\t\t\t\t\t\tCourtesy of Mo\u00ebt & Chandon<\/p>\n \n\tAnother driver gifted a magnum of Mo\u00ebt & Chandon to everyone on his team last Christmas, Scherer noted. \u201cEveryone is happy for us to be back because it feels very authentic,\u201d said the executive.\u00a0<\/p>\n \n\tLVMH was also present in the paddock at Spa through its LVMH House, which offered an immersion into the worlds of Louis Vuitton, Mo\u00ebt Hennessy and Tag Heuer through demonstrations by specialized artisans. The concept, which premiered at the Miami Grand Prix, will travel next to Madrid.\u00a0<\/p>\n \n\tMeanwhile, Sephora<\/a> hosted a glam station, reflecting its partnership with F1 Academy<\/a>, the female-only racing championship that launched in 2023.<\/p>\n \t\tA Growing Fanbase\t<\/p>\n \n\tIn 2025, the first year of LVMH\u2019s 10-year partnership with F1, the sport\u2019s global fanbase grew to 827 million people, boosted by the release of \u201cF1: The Movie,\u201d according to data published by the Formula One Group. That was up 12 percent year-over-year and a 63 percent increase versus 2018.<\/p>\n \n\tIn addition to producing record viewing figures on TV, the sport is making huge inroads on digital, helped by series like \u201cPassenger Princess\u201d with comedian Amelia Dimoldenberg.\u00a0<\/p>\n \n\tThe Belgian Grand Prix remains a standout event, attracting the largest TV audience of last season, and drawing a record attendance of 400,000 this weekend, including King Philippe of Belgium and rapper Stromae. All of this is benefiting Mo\u00ebt & Chandon.<\/p>\n \t\t\t\t\t\t \t\t\t\t\tA food and wine pairing during The Out Lap culinary experience at the 2026 Formula 1 Belgian Grand Prix.<\/p>\n \t\t\t\t\t\t\t\t\tCourtesy of Mo\u00ebt & Chandon<\/p>\n \n\t\u201cWe measure a lot: visibility, earned media, consumer engagement, brand consideration, and of course, the value we create in the markets for our clients and partners. I would say that the first signals are super positive for us, particularly around the recognition that Mo\u00ebt & Chandon is an authentic part of Formula 1. No one questioned us coming back,\u201d Scherer said.<\/p>\n \n\tSignificantly, she said a study conducted by F1 found that one in three fans cited Mo\u00ebt & Chandon as their favorite Champagne brand. \u201cThat wasn\u2019t the case before, so I think that\u2019s a very clear KPI,\u201d she said.\u00a0<\/p>\n \n\tThat\u2019s welcome news as the Champagne house continues to navigate a challenging market. Global shipments are expected to remain broadly flat this year after declining 2 percent in 2025, according to producers\u2019 association Comit\u00e9 Champagne.<\/p>\n \n\tOn top of that, harvests are expected to be heavily impacted by Europe\u2019s record heatwave, which followed catastrophic hailstorms in June. Mo\u00ebt & Chandon is gearing up for another early harvest next month, with plans to have some grape pickers start as early as 4:30 a.m. to avoid the heat.\u00a0<\/p>\n \n\t\u201cOf course, the challenge ahead is how do we adjust to climate change? How do we adjust to make sure we can produce the same quality or an even better quality? But also, how do we protect our people?\u201d said Scherer.<\/p>\n \n\t\u201cIt\u2019s important to stay agile and to try different things. And then, of course, we also need to start innovating or experimenting with new grape varieties, different spacing between the vines,\u201d she added.<\/p>\n \n\tMo\u00ebt & Chandon is also banking on markets like Southeast Asia and Africa as future growth drivers. Among the clients it hosted in Spa were trade partners from South Africa, where Mo\u00ebt Hennessy is the market leader.<\/p>\n \n\t\u201cThe answer needs to be nuanced, and we just have to make sure we protect value. It should never be volume over value,\u201d Scherer said. \u201cFor the more mature markets, our focus needs to be to reinforce our desirability to create value and relevancy, and then, of course, there are still areas where there\u2019s growth potential.\u201d<\/p>\n \t\t\t\t\t\t \t\t\t\t\tInside the Mo\u00ebt & Chandon lounge at the 2026 Formula 1 Belgian Grand Prix.<\/p>\n \t\t\t\t\t\t\t\t\tCourtesy of Mo\u00ebt & Chandon<\/p>\n","protected":false},"excerpt":{"rendered":"SPA-FRANCORCHAMPS, Belgium \u2014 At the Belgian Grand Prix, the racing wasn\u2019t the only action on the track. Returning…\n","protected":false},"author":2,"featured_media":54351,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12700],"tags":[1424,4955,14407,12701,17342,12733],"class_list":["post-54350","post","type-post","status-publish","format-standard","has-post-thumbnail","category-lvmh","tag-formula-1","tag-lvmh","tag-lvmh-mou00ebt-hennessy-louis-vuitton","tag-moet-hennessy-louis-vuitton","tag-mou00ebt-chandon","tag-sephora"],"_links":{"self":[{"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/posts\/54350","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/comments?post=54350"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/posts\/54350\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/media\/54351"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/media?parent=54350"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/categories?post=54350"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/tags?post=54350"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"The](\"https:\/\/wwd.com\/wp-content\/themes\/vip\/pmc-wwd-2021\/assets\/public\/lazyload-fallback.gif\")
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