{"id":56307,"date":"2026-07-24T10:48:20","date_gmt":"2026-07-24T10:48:20","guid":{"rendered":"https:\/\/www.europesays.com\/france\/56307\/"},"modified":"2026-07-24T10:48:20","modified_gmt":"2026-07-24T10:48:20","slug":"exclusive-jung-saem-mools-beauty-brand-to-debut-at-sephora-u-s-marking-international-expansion-milestone","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/france\/56307\/","title":{"rendered":"EXCLUSIVE: Jung Saem-mool\u2019s Beauty Brand to Debut at Sephora U.S., Marking International Expansion Milestone"},"content":{"rendered":"\n

Renowned K-beauty makeup artist Jung Saem-mool is having a full-circle beauty<\/a> moment. <\/p>\n

The makeup<\/a> entrepreneur, who briefly left a successful career in South Korea to study fine art in San Francisco, has scored a retail partnership with Sephora U.S., whose U.S. headquarters are in San Francisco. <\/p>\n

More from WWD <\/p>\n

Her eponymous beauty brand Jungsaemmool will launch at the retailer on Aug. 21 online and in 34 stores and is set to debut at Sephora<\/a> Canada next. <\/p>\n

“It’s still unbelievable to me. The United States is a very meaningful place for me,” she said, explaining that her time in San Francisco signaled a breakthrough in her career as she was able to merge the worlds of fine art and makeup \u2014 so this partnership with Sephora hits differently. <\/p>\n

Products will include\u00a0Essential Skin Nuder Cushion, $32; Artist Cusher Blush Blur, $23; Essential Mool Cream, $37; Essential Mool Micro Fitting Mist, $21, and Lip-Pression Metal Serum Gloss,\u00a0$26. <\/p>\n

\"Jungsaemmool<\/a> Jungsaemmool Nuder Cushion foundation. <\/p>\n

In the U.S., her products can be found online at Amazon, and Costco. <\/p>\n

Saem-mool has been hosting events in New York and Los Angeles to increase awareness of the brand she launched in 2015, driven by a need to include more inclusive shade ranges for Asian women. <\/p>\n

With the Sephora launch coming up, she plans to travel back and forth to the U.S. to educate consumers about the cushion foundations, popular in South Korea<\/a>. <\/p>\n

She began her career as a celebrity makeup artist in Seoul and later launched an academy to teach professional makeup artists and salons before debuting her own brand. <\/p>\n

Last year, the brand raised $36 million in funding from CLSA Capital Partners, in part to help fund international expansion. This valued the brand at 300 billion won ($219 million). The brand’s sales are estimated to be around 110 billion won. <\/p>\n

In addition to the U.S., the brand is looking to expand in Asian markets, including Japan, Singapore, Thailand, Hong Kong and Indonesia, and also has its eye on Europe and Dubai. <\/p>\n

Best of WWD <\/p>\n

Sign up for WWD’s Newsletter<\/a>. For the latest news, follow us on Facebook<\/a>, Twitter<\/a>, and Instagram<\/a>. <\/p>\n","protected":false},"excerpt":{"rendered":"Renowned K-beauty makeup artist Jung Saem-mool is having a full-circle beauty moment. The makeup entrepreneur, who briefly left…\n","protected":false},"author":2,"featured_media":56308,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12718],"tags":[35703,35701,35699,35702,4955,18372,35700,2656,12733,1407,1447,6478],"class_list":["post-56307","post","type-post","status-publish","format-standard","has-post-thumbnail","category-sephora","tag-artist-cusher-blush-blur","tag-essential-mool-cream","tag-essential-mool-micro-fitting-mist","tag-jung-saem-mool","tag-lvmh","tag-makeup-artist","tag-nuder-cushion","tag-san-francisco","tag-sephora","tag-south-korea","tag-u-s","tag-wwd"],"_links":{"self":[{"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/posts\/56307","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/comments?post=56307"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/posts\/56307\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/media\/56308"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/media?parent=56307"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/categories?post=56307"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/tags?post=56307"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}