{"id":59843,"date":"2026-07-31T11:12:12","date_gmt":"2026-07-31T11:12:12","guid":{"rendered":"https:\/\/www.europesays.com\/france\/59843\/"},"modified":"2026-07-31T11:12:12","modified_gmt":"2026-07-31T11:12:12","slug":"italy-investigates-sephora-over-marketing-cosmetics-to-children","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/france\/59843\/","title":{"rendered":"Italy investigates Sephora over marketing cosmetics to children"},"content":{"rendered":"

Item 1 of 2 People enter a Sephora store in New York City, New York, U.S., May 20, 2021. REUTERS\/Eduardo Munoz<\/p>\n

[1\/2]People enter a Sephora store in New York City, New York, U.S., May 20, 2021. REUTERS\/Eduardo Munoz Purchase Licensing Rights, opens new tab<\/a><\/p>\n

March 27 (Reuters) – Make-up retail giant Sephora is under investigation in Italy over marketing adult beauty \u200bproducts to children, which the Italian competition authority says is fuelling an \u200cobsession with skincare among minors, including some under 10 years old.<\/p>\n

The authority, AGCM, said it was the first European regulator to open an investigation over concerns that LVMH-owned (LVMH.PA), opens new tab<\/a> brands Sephora and \u200bBenefit Cosmetics are using very young micro-influencers on social media to promote \u200bpremature use of adult cosmetics. This, it said, is encouraging compulsive \u2060purchasing of face masks, serums and anti-ageing creams, behaviours it linked to “cosmeticorexia” – an \u200bunhealthy fixation with skincare among minors.<\/p>\n

Sign up here.<\/a><\/p>\n

Sephora, Benefit Cosmetics, and LVMH Perfumes & Cosmetics Italy said \u200bin a statement that they “operate in strict compliance with the applicable regulations\u201d and will fully cooperate with the authorities. They declined to give any further comment.<\/p>\n

Sephora, which has more than 20 \u200bmillion Instagram followers and 2.1 million followers on TikTok, has been at the \u200bcentre of the “Sephora Kids” social media trend, which documents children making cosmetic “smoothies” in stores and sharing \u200ctheir \u2060skincare routines or Sephora “haul” purchases in videos.<\/p>\n

The “Haul from Sephora for Kids” tag on TikTok shows hundreds of videos of children as young as five buying make-up and skincare products in Sephora stores.<\/p>\n

“The investigations were opened over concerns that important information \u2013 such \u200bas warnings and precautions \u200bfor cosmetics not \u2060intended for, or tested on, minors \u2013 may have been omitted or presented in a misleading manner,” AGCM said in a statement, \u200badding that children under the age of 10 to 12 \u200bwere among \u2060those the brands are targeting.<\/p>\n

Frequent use of a wide range of cosmetics by minors without proper awareness may be harmful to their health, the regulator said.<\/p>\n

AGCM officials and \u2060the \u200bItalian financial police carried out inspections at the premises \u200bof Sephora Italia, LVMH Profumi e Cosmetici Italia and LVMH Italia on Thursday, the authority said.<\/p>\n

Reporting by \u200bEnrico Sciacovelli and Helen Reid, Editing by Barbara Lewis, Louise Heavens and Susan Fenton<\/p>\n

Our Standards: The Thomson Reuters Trust Principles., opens new tab<\/a><\/p>\n

Purchase Licensing Rights<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Item 1 of 2 People enter a Sephora store in New York City, New York, U.S., May 20,…\n","protected":false},"author":2,"featured_media":59844,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12718],"tags":[37270,37249,1898,37232,14360,37233,37250,1884,1885,37271,37234,37235,1917,1910,1918,1919,1907,1922,1915,1923,1911,1926,1908,37274,37273,37248,37245,1933,37247,37246,1928,1913,1920,1912,1930,1909,1914,1927,1925,1921,1924,37251,1902,37252,1899,1900,1887,1888,37236,1903,37272,37237,1889,37253,2495,364,37254,37238,37239,4955,37255,37256,1905,1901,37240,37230,25922,37257,37258,37259,1895,1906,37241,37260,37261,37262,1904,37231,12733,1106,37263,37264,37265,37266,37269,37242,37267,33623,17724,17723,8,37243,37244,1897,37268],"class_list":["post-59843","post","type-post","status-publish","format-standard","has-post-thumbnail","category-sephora","tag-acb","tag-advmk","tag-amers","tag-appa","tag-bev","tag-bevs","tag-ccos","tag-clj","tag-cmpny","tag-crim","tag-cycp","tag-cycs","tag-destabn","tag-destabx","tag-destafa","tag-destbnx","tag-destcsa","tag-destdnp","tag-deste","tag-destfun","tag-destg","tag-destgns","tag-destlby","tag-destlita","tag-destoant","tag-destocabsm","tag-destoukbsm","tag-destouktpm","tag-destousbsm","tag-destousesg","tag-destpco","tag-destpge","tag-destpsc","tag-destrast","tag-destrbn","tag-destreulb","tag-destrnp","tag-destrws","tag-destrwsa","tag-destu","tag-destucdptest","tag-dli","tag-emea","tag-ent","tag-europ","tag-ezc","tag-fin","tag-fins","tag-fobe","tag-fr","tag-fraud1","tag-gdy1","tag-gen","tag-hsehld","tag-it","tag-legal","tag-lif","tag-liqs","tag-lux","tag-lvmh","tag-mdia","tag-monop","tag-mtpix","tag-namer","tag-ncyc","tag-nrlpaoant","tag-privt","tag-psnpr","tag-psnret","tag-pub","tag-publ","tag-pxp","tag-regs","tag-ret","tag-rets","tag-rets1","tag-reuters-legal","tag-rsbiregulatory-oversight","tag-sephora","tag-shop","tag-shopal","tag-smed","tag-soci","tag-spcret","tag-sustainable-business","tag-tex","tag-tltris","tag-tmt","tag-topcmb","tag-topnws","tag-us","tag-wear","tag-wear1","tag-weu","tag-www"],"_links":{"self":[{"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/posts\/59843","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/comments?post=59843"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/posts\/59843\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/media\/59844"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/media?parent=59843"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/categories?post=59843"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/tags?post=59843"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}