{"id":59898,"date":"2026-07-31T13:17:20","date_gmt":"2026-07-31T13:17:20","guid":{"rendered":"https:\/\/www.europesays.com\/france\/59898\/"},"modified":"2026-07-31T13:17:20","modified_gmt":"2026-07-31T13:17:20","slug":"schneider-electric-makes-the-invisible-visible-at-union-station-strategy","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/france\/59898\/","title":{"rendered":"Schneider Electric makes the invisible visible at Union Station \u00bb Strategy"},"content":{"rendered":"

Schneider Electric Canada is taking over Toronto\u2019s Union Station as part of a campaign designed to make the invisible role of energy infrastructure visible.<\/p>\n

The \u201cThis Is Working\u201d campaign by McCann Canada marks an evolution in the company\u2019s positioning, shifting the conversation from sustainability toward energy technology at a time when AI, data centres and electrification are driving demand for smarter infrastructure.<\/p>\n

Digital out-of-home creative throughout Union Station resembles designed as \u201ca living energy dashboard\u201d features messages such as \u201cThis is working, because we are\u201d and \u201cThe unseen systems that keep life moving.\u201d The installation aims to illustrate how the Paris-based multinational\u2019s energy systems quietly power large swaths of buildings, transportation networks and critical infrastructure in Canada.<\/p>\n

Sophie Chadefaud, Schneider\u2019s VP of marketing, the says the campaign\u2019s concept began with a simple truth: People rarely think about energy when everything is working.\u00a0\u201cFrom there, we show how intelligent energy technologies quietly help keep buildings, transportation systems, industries and critical infrastructure running,\u201d Chadefaud says.<\/p>\n

\"\"<\/p>\n

Images courtesy of Schneider Electric <\/p>\n

Rather than using Union Station solely as a media placement, Schneider chose the location because its own technology works to power the downtown Toronto facility.<\/p>\n

\u201cWhat makes the experience unique is that it is happening within a real transportation hub where Schneider Electric technology helps support operations,\u201d Chadefaud says. \u201cAs people move through the station, they aren\u2019t seeing disconnected messages. They\u2019re experiencing different parts of a single connected system, much like the energy networks that quietly power the places Canadians rely on every day.\u201d<\/p>\n

The activation anchors a broader campaign spanning social media, digital video and LinkedIn as Schneider looks to expand awareness beyond its traditional B2B audience and reposition itself around the technologies underpinning AI, data centres, grid modernization and advanced manufacturing.\u00a0Media planning is by McCann Canada, with Branded Cities supporting the OOH execution and Meta and LinkedIn supporting social and video placements. Golin PR is leading media relations, thought leadership and earned media.<\/p>\n

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