{"id":59954,"date":"2026-07-31T15:52:08","date_gmt":"2026-07-31T15:52:08","guid":{"rendered":"https:\/\/www.europesays.com\/france\/59954\/"},"modified":"2026-07-31T15:52:08","modified_gmt":"2026-07-31T15:52:08","slug":"lvmh-has-sold-the-patou-brand-back-to-entrepreneur-dilesh-mehta","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/france\/59954\/","title":{"rendered":"LVMH Has Sold the Patou Brand Back to Entrepreneur Dilesh Mehta"},"content":{"rendered":"

\n\tBeauty entrepreneur Dilesh Mehta, who sold a majority stake in Patou<\/a> to LVMH Mo\u00ebt Hennessy Louis Vuitton<\/a> in 2018 and partnered with the French group to build up the French fashion house, has bought it back.<\/p>\n

\n\tThe transaction was done via Mehta\u2019s holding company Nirvana Investments LLC-FZ.<\/p>\n

\n\tFinancial terms were not disclosed.<\/p>\n

\n\t\u201cIt has been a privilege to build Patou<\/a> alongside LVMH from its modern relaunch,\u201d the entrepreneur said in a brief statement shared first with WWD. \u201cWe now look forward to building on that foundation and continuing Patou\u2019s growth with the same long-term vision, respect for its heritage and ambition for the future.\u201d<\/p>\n

\n\tFounder of Nirvana Brands and Designer Parfums, Mehta\u2019s owned and licensed brands include Ghost, Cerruti 1881, Ariana Grande, Jennifer Lopez and Hawaiian Tropic. Designer Parfums also distributes other scents including ones by Guy Laroche, Gant, Aigner and Paloma Picasso.<\/p>\n

\n\tLast February, Patou parted ways with artistic director Guillaume Henry<\/a> after a fruitful seven-year collaboration, having revived a fashion label that had been dormant for 30 years. His final effort for the brand was the fall 2026 collection.<\/p>\n

\n\tUnder the French designer\u2019s tenure, Patou grew to 100 stockists worldwide and opened stores across South Korea and Japan, markets where the brand gained swift early traction. Its permanent Parisian address, after a well-received pop-up dubbed Patou Market, bowed in at Galeries Lafayette Haussmann in 2023.<\/p>\n

\n\tBorn in 1887, Jean Patou opened his fashion house in Paris in 1914 and became one of the great names of couture of the 1920s and 1930s, specializing in ladylike, elegant and uncluttered country-club clothes.<\/p>\n

\n\tAfter his death in 1936, the house collaborated with several resident designers, the most famous of which were Marc Bohan, Karl Lagerfeld and Christian Lacroix, whom LVMH famously lured away from Patou to set him up in his own company as part of LVMH in 1987.<\/p>\n","protected":false},"excerpt":{"rendered":"Beauty entrepreneur Dilesh Mehta, who sold a majority stake in Patou to LVMH Mo\u00ebt Hennessy Louis Vuitton in…\n","protected":false},"author":2,"featured_media":59955,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12700],"tags":[4955,14407,19941,12701,37317],"class_list":["post-59954","post","type-post","status-publish","format-standard","has-post-thumbnail","category-lvmh","tag-lvmh","tag-lvmh-mou00ebt-hennessy-louis-vuitton","tag-mergers-and-acquisitions","tag-moet-hennessy-louis-vuitton","tag-patou"],"_links":{"self":[{"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/posts\/59954","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/comments?post=59954"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/posts\/59954\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/media\/59955"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/media?parent=59954"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/categories?post=59954"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/tags?post=59954"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}