{"id":61641,"date":"2026-08-05T08:38:10","date_gmt":"2026-08-05T08:38:10","guid":{"rendered":"https:\/\/www.europesays.com\/france\/61641\/"},"modified":"2026-08-05T08:38:10","modified_gmt":"2026-08-05T08:38:10","slug":"carrefour-joins-ble-2026-keynote-line-up","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/france\/61641\/","title":{"rendered":"Carrefour joins BLE 2026 keynote line-up\u00a0"},"content":{"rendered":"<p class=\"wp-block-paragraph\">The\u00a0French retail giant will\u00a0join\u00a0licensees\u00a0Jazwares\u00a0and Sun City for an exclusive keynote panelexploring\u00a0The Power of Partnership in European Retail<\/p>\n<p class=\"wp-block-paragraph\">French\u00a0retail\u00a0giant\u00a0Carrefour\u00a0will join\u00a0licensees\u00a0Jazwares\u00a0and Sun City for an exclusive keynote panel,The Power of Partnership in European Retail,\u00a0at this year\u2019s\u00a0<a href=\"https:\/\/www.brandlicensing.eu\/?utm_source=press-release&amp;utm_medium=referral&amp;utm_campaign=nam26ble-ml-pr\" rel=\"nofollow noopener\" target=\"_blank\">Brand Licensing Europe<\/a>.<\/p>\n<p class=\"wp-block-paragraph\">Attendees\u00a0will\u00a0first\u00a0hear\u00a0Carrefour\u2019s\u00a0Director of Toys &amp; Leisure Group Marianne\u00a0Lesimple\u00a0reveal\u00a0theretailer\u2019s\u00a0approach to licensing partnerships, retail strategy innovation and\u00a0its\u00a0framework for selecting and executing high-impact brand collaborations.\u00a0<\/p>\n<p><a data-no-instant=\"1\" href=\"https:\/\/trade.bigjigstoys.co.uk\/login\/default.aspx?ReturnUrl=%2f\" rel=\"noopener nofollow\" class=\"a2t-link\" target=\"_blank\" aria-label=\"Bigjigs\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.europesays.com\/france\/wp-content\/uploads\/2026\/08\/The-Perfect-Recipe-for-Play-4.gif\" alt=\"Bigjigs\" width=\"650\" height=\"133\" style=\"opacity: 1 !important;\"\/><\/a><\/p>\n<p class=\"wp-block-paragraph\">Marianne\u00a0Lesimple\u00a0will then be joined by Vincent Vandamme, Head of French Office,\u00a0Jazwares\u00a0and Sun City\u2019s Chief Operating Officer\u00a0Emmanuel Assouline\u00a0for a panel discussion exploring the trio\u2019s recent Pok\u00e9mon collaboration, including exclusive insight into how the partnership came to life, the strategic decisions that shaped it and the exciting plans for its activation across Europe, before concluding with an open audience Q&amp;A. The panel will be moderated by\u00a0Matthieu Battini, EMEA Sales Director, Brand Licensing Europe.<\/p>\n<p class=\"wp-block-paragraph\">The session will take place on 6 October at 11:30 am in the License Global\u00a0Main Stage\u00a0on the Brand Licensing Europe show floor.\u00a0<\/p>\n<p class=\"wp-block-paragraph\">\u201cWe are beyond excited to bring together three major players in brand licensing \u2013 retailer Carrefour and licensees\u00a0Jazwares\u00a0and Sun City \u2013 for the first time at Brand Licensing Europe,\u201d said Ella Haynes, Event Director, Global Licensing Group, which includes tradeshow events Brand Licensing Europe and Licensing Expo.\u00a0<\/p>\n<p class=\"wp-block-paragraph\">\u201cThe BLE audience will exclusively hear why\u00a0Jazwares, Sun City and Carrefour were such a perfect match for this Pok\u00e9mon collaboration, get a behind-the-scenes look at the journey from concept to execution and leave armed with valuable lessons on leveraging collaboration to drive success in the licensing industry.\u201d<\/p>\n<p class=\"wp-block-paragraph\">The schedule fort BLE 2026 now includes:\u00a0<\/p>\n<p class=\"wp-block-paragraph\">Tuesday 6 October\u00a0<\/p>\n<p class=\"wp-block-paragraph\">\u2022\u00a009:30:\u00a0\u200bYour guide to Brand Licensing Europe<\/p>\n<p class=\"wp-block-paragraph\">\u2022\u00a009:45:\u00a0\u200bBrand licensing explained<\/p>\n<p class=\"wp-block-paragraph\">\u2022\u00a010:30:\u00a0\u200bPress briefing:\u00a0Exclusive reveal of the data driving brand licensing in Europe<\/p>\n<p class=\"wp-block-paragraph\">\u2022\u00a010:30:\u00a0\u200bThe Little Prince: From classic masterpiece to global pop icon (sponsored session)<\/p>\n<p class=\"wp-block-paragraph\">\u2022\u00a012:30:\u00a0\u200bNew to show and solo\u00a0traveller\u00a0networking<\/p>\n<p class=\"wp-block-paragraph\">\u2022\u00a013:00:\u00a0\u200bToei Animation beyond the fandom: The retail case for anime\u2019s biggest franchises (Sponsored session)<\/p>\n<p class=\"wp-block-paragraph\">\u2022\u00a015:30:\u00a0\u200bFrom contracts to forecasts: AI across the licensing lifecycle (sponsored session)<\/p>\n<p class=\"wp-block-paragraph\">\u2022\u00a016:00:\u00a0\u200bGlobal brands, local relevance: How Universal builds franchises that thrive across markets<\/p>\n<p class=\"wp-block-paragraph\">\u2022\u00a017:00:\u00a0\u200bShow Floor Drinks \u2013 everybody welcome!<\/p>\n<p class=\"wp-block-paragraph\">Wednesday 7\u00a0October\u00a0<\/p>\n<p class=\"wp-block-paragraph\">\u2022\u00a009:30:\u00a0\u200bMastering brand partnerships: How agents can elevate your licensing strategy<\/p>\n<p class=\"wp-block-paragraph\">\u2022\u00a009:30:\u00a0\u200bCoffee networking<\/p>\n<p class=\"wp-block-paragraph\">\u2022\u00a010:30:\u00a0\u200bState of the Nation: The brand licensing forecast, presented by License Global<\/p>\n<p class=\"wp-block-paragraph\">\u2022\u00a010:30:\u00a0\u200b5 keys to successful brand collaborations \u2013 a German perspective\u00a0<\/p>\n<p class=\"wp-block-paragraph\">\u2022\u00a012:30:\u00a0\u200bTopic Table Talks<\/p>\n<p class=\"wp-block-paragraph\">\u2022\u00a013:30:\u00a0\u200bPlanneta\u00a0Junior \u2013 Milo: The journey to a global brand (sponsored session)<\/p>\n<p class=\"wp-block-paragraph\">\u2022\u00a013:45:\u00a0\u200bKeynote:\u00a0Unlocking the magic: How Warner Bros. Discovery keeps Harry Potter spellbinding after two decades<\/p>\n<p class=\"wp-block-paragraph\">\u2022\u00a014:30:\u00a0\u200bFrom factory to market: Understanding\u00a0your\u00a0manufacturing and licensee partners<\/p>\n<p class=\"wp-block-paragraph\">Thursday 8 October\u00a0<\/p>\n<p class=\"wp-block-paragraph\">\u2022\u00a010:00:\u00a0\u200bLicensing across Europe: insights from France, Germany and Italy<\/p>\n<p class=\"wp-block-paragraph\">\u2022\u00a010:00:\u00a0\u200bTimeless brands, modern moves: Heritage &amp; museum licensing strategies<\/p>\n<p class=\"wp-block-paragraph\">\u2022\u00a011:00:\u00a0\u200bTrust wears well: Building authentic partnerships consumers believe in<\/p>\n<p class=\"wp-block-paragraph\">\u2022\u00a012:00:\u00a0\u200bYoung Persons Network \u2013 Careers afternoon<\/p>\n<p><a data-no-instant=\"1\" href=\"https:\/\/zimplikids.com\/\" rel=\"noopener nofollow\" class=\"a2t-link\" target=\"_blank\" aria-label=\"Centre-Ad-Toxic-Tubz-May-new\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.europesays.com\/france\/wp-content\/uploads\/2026\/08\/Centre-Ad-Toxic-Tubz-May-new.gif\" alt=\"\" width=\"650\" height=\"133\" style=\"opacity: 1 !important;\"\/><\/a>    <\/p>\n","protected":false},"excerpt":{"rendered":"The\u00a0French retail giant will\u00a0join\u00a0licensees\u00a0Jazwares\u00a0and Sun City for an exclusive keynote panelexploring\u00a0The Power of Partnership in European Retail French\u00a0retail\u00a0giant\u00a0Carrefour\u00a0will&hellip;\n","protected":false},"author":2,"featured_media":61642,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12904],"tags":[38347,38348,12908],"class_list":["post-61641","post","type-post","status-publish","format-standard","has-post-thumbnail","category-carrefour","tag-ble","tag-brand-licensing-europe","tag-carrefour"],"_links":{"self":[{"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/posts\/61641","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/comments?post=61641"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/posts\/61641\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/media\/61642"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/media?parent=61641"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/categories?post=61641"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/tags?post=61641"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}