{"id":62143,"date":"2026-08-06T14:01:10","date_gmt":"2026-08-06T14:01:10","guid":{"rendered":"https:\/\/www.europesays.com\/france\/62143\/"},"modified":"2026-08-06T14:01:10","modified_gmt":"2026-08-06T14:01:10","slug":"pokemon-to-power-carrefours-brand-licensing-europe-keynote","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/france\/62143\/","title":{"rendered":"Pok\u00e9mon to Power Carrefour\u2019s Brand Licensing Europe Keynote"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Brand Licensing Europe (<a href=\"http:\/\/brandlicensing.eu\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">BLE<\/a>) has revealed its second keynote for this year\u2019s event, and it\u2019s a triple-header. On Oct. 6, French grocer <a href=\"https:\/\/www.carrefour.com\/en\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Carrefour<\/a> will take the main stage with <a href=\"http:\/\/www.jazwares.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Jazwares<\/a> and <a href=\"https:\/\/www.suncity-fashiongroup.com\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Sun City<\/a> to give visitors a peek inside the playbook of their recent <a href=\"https:\/\/www.pokemon.com\/us\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Pok\u00e9mon<\/a> partnership.\u00a0<\/p>\n<p class=\"wp-block-paragraph\">Titled \u201cThe Power of Partnership in European Retail,\u201d the panel will begin with a presentation from Marianne Lesimple, Carrefour\u2019s Director of Toys &amp; Leisure Group, exploring the retailer\u2019s overall <a href=\"https:\/\/toybook.com\/tag\/licensing\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">licensing<\/a> strategy, from how it screens and selects partners to designing and executing mass-market brand collaborations. Throughout the talk, viewers will learn more about the European retail landscape, regional consumer trends, and what brands and licensees can expect when working with <a href=\"https:\/\/toybook.com\/tag\/mass-retail\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">major retailers<\/a> like Carrefour.\u00a0<\/p>\n<p class=\"wp-block-paragraph\">After, Lesimple will join Vincent Vandamme, the Head of <a href=\"https:\/\/toybook.com\/tag\/jazwares\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Jazwares<\/a>\u2019 French Office, and Emmanuel Assouline, Sun City\u2019s Chief Operating Officer, to discuss the trio\u2019s recent <a href=\"https:\/\/toybook.com\/tag\/pokemon\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Pok\u00e9mon<\/a> program, pulling back the curtain on how the collaboration came to be and where it\u2019s going next. The session will be moderated by BLE\u2019s EMEA Sales Director, Matthieu Battini, and close with an open audience Q&amp;A.\u00a0<\/p>\n<p class=\"wp-block-paragraph\">\u201cWe are beyond excited to bring together three major players in brand licensing for the first time at <a href=\"https:\/\/toybook.com\/tag\/brand-licensing-europe\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">BLE<\/a>,\u201d said Ella Haynes, Event Director, Global Licensing Group. \u201cThe BLE audience will exclusively hear why Jazwares, Sun City, and Carrefour were such a perfect match for this Pok\u00e9mon collaboration, get a behind-the-scenes look at the journey from concept to execution, and leave armed with valuable lessons on leveraging collaboration to drive success in the licensing industry.\u201d<\/p>\n<p class=\"wp-block-paragraph\">\u201cThe Power of Partnership in European Retail\u201d keynote will take place Oct. 6 at 11:30 a.m. on the License Global Main Stage. To secure a spot at the session, register for a BLE 2026 visitor pass online at <a href=\"http:\/\/brandlicensing.eu\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">brandlicensing.eu<\/a>. Those who sign up before Oct. 5 receive a second visitor pass for free.<\/p>\n","protected":false},"excerpt":{"rendered":"Brand Licensing Europe (BLE) has revealed its second keynote for this year\u2019s event, and it\u2019s a triple-header. On&hellip;\n","protected":false},"author":2,"featured_media":62144,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12904],"tags":[38347,38348,12908,38579,38580,29314,38581,13206,38582,38583,38584,38585,38586,38587],"class_list":["post-62143","post","type-post","status-publish","format-standard","has-post-thumbnail","category-carrefour","tag-ble","tag-brand-licensing-europe","tag-carrefour","tag-ella-haynes","tag-emmanuel-assouline","tag-global-licensing-group","tag-jazwares","tag-licensing","tag-marianne-lesimple","tag-mass-retail","tag-pokemon","tag-sun-city","tag-sun-city-fashion-group","tag-vincent-vandamme"],"_links":{"self":[{"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/posts\/62143","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/comments?post=62143"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/posts\/62143\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/media\/62144"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/media?parent=62143"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/categories?post=62143"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/tags?post=62143"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}