Nordstrom<\/a>\t<\/p>\n\n\tThe men\u2019s consumer is in an exploratory mood, willing to push the envelope a bit and discover new brands and ways to style their wardrobe. Reaching them is about curating the best brands and best products and having a level of service that helps the customer feel the most comfortable in how they can make the latest trends work.<\/p>\n
\t\tDavid\u00a0Thielebeule, fashion director for Bloomingdale\u2019s\t<\/p>\n
\n\tOur men\u2019s customer is looking for inspiration as much as product. He is incredibly informed, shops across channels and has access to more brands and information than ever before. What is changing is that he\u2019s becoming more intentional, less interested in chasing trends and more focused on building a wardrobe that reflects his lifestyle and personality. He wants quality, authenticity and a point of view, but he also expects ease, flexibility and a fabulous experience in the store. The brands that are winning are the ones that create a world he wants to be part of, not just a product he wants to buy.<\/p>\n
\n\tWe are all overscheduled and constantly being bombarded with information, so I think the biggest challenge is earning attention. We need a clear point of view that makes shopping feel effortless, whether that\u2019s through compelling storytelling, memorable experiences or simply presenting the right product at the right moment.<\/p>\n
\n\tAt Bloomingdale\u2019s, we\u2019re elevating the physical store experience, deepening our focus on clienteling and relationships and building even stronger partnerships with brands. Ultimately, you have to create a little bit of magic \u2014 something that inspires him to keep coming back.<\/p>\n
\t\t\t\t\t\t![\"Bloomingdale's](\"https:\/\/wwd.com\/wp-content\/themes\/vip\/pmc-wwd-2021\/assets\/public\/lazyload-fallback.gif\")
<\/p>\n
\t\t\t\t\tBloomingdale\u2019s works to elevate the store experience.<\/p>\n
\t\t\t\t\t\t\t\t\tNurPhoto via Getty Images<\/p>\n
\t\tSophie Jordan, menswear buying director for Mytheresa\t<\/p>\n
\n\tToday\u2019s menswear customer is highly considered in his purchasing decisions. He knows what he wants and places great value on craftsmanship and quality. He is not driven by trends; instead, he is a wardrobe builder who prioritizes versatility and increasingly adopts a timeless approach to spending. That is not to say he avoids taking risks or maintains a conservative wardrobe. He still embraces color and appreciates the fashion-led nuances of each season. Ultimately, however, products must feel effortless, easy to style, flattering and comfortable.<\/p>\n
\n\tOur strategy is built around a tightly curated brand portfolio. This ensures our customer understands that we select only the strongest products, pieces that offer a distinctive point of view within the market and deserve a place in his wardrobe. We carefully consider his needs and the way he lives, both professionally and personally. There is also growing interest in more personalized experiences. We are seeing increased demand for made-to-measure opportunities and exclusive brand experiences that allow customers to gain a deeper understanding of a brand\u2019s values and craftsmanship. These experiences provide access to exceptional products and fabrications that are not always readily available in stores or online.<\/p>\n
\t\tVictor Poulsen,\u00a0buyer for men\u2019s luxury and designers for Printemps\t<\/p>\n
\n\tThe menswear market continues to demonstrate strong long-term potential. Male consumers are increasingly willing to invest in fashion and allocate larger budgets to their wardrobes. However, much like women\u2019s luxury customers, they are becoming more selective about where they spend. Building loyalty is therefore becoming increasingly important, and the in-store experience plays a crucial role in creating lasting relationships with clients.<\/p>\n
\n\tToday\u2019s consumer is looking for products that combine quality, longevity and relevance. Retailers must offer genuine value, exceptional service and a memorable shopping experience. Equally important is the ability to identify and secure the most desirable products early, ensuring that customers can access the right items at the right moment.<\/p>\n
\n\tAt Printemps, they can find it at L\u2019Endroit, the Printemps Homme multibrand section for luxury and designers. The concept space houses nearly 40 brands, around 70 percent of which are exclusive to Printemps. For example: Greg Ross, A.A. Spectrum, Juun.J, Again, Bluemarble and LGN Louis Gabriel Nouchi.\u00a0Printemps sees growing consumer interest in designers with distinctive creative visions and strong narratives around craftsmanship and production.<\/p>\n
\t\tShaun Donnelly, buying director, nonapparel and menswear for Harvey Nichols\t<\/p>\n
\n\tToday\u2019s menswear consumer is less driven by trends, and\u00a0increasingly\u00a0by intent. They are consuming more content than ever, but paradoxically buying more selectively. Rather than chasing the latest drop, they\u2019re building considered wardrobes, investing in pieces that offer longevity, versatility and genuine craftsmanship. They understand fabrication, provenance and brand DNA, and they expect retailers to\u00a0present\u00a0a clear point of view,\u00a0making the\u00a0edit for them.<\/p>\n
\n\tThe modern menswear customer values authenticity above\u00a0all\u00a0else, so the most successful retailers are those with a clear identity and the conviction to stand behind it. This ultimately\u00a0means curating with purpose,\u00a0rather than chasing every new brand or trend. Each\u00a0brand must earn its place by bringing something distinctive to the assortment and offering a\u00a0genuinely compelling\u00a0reason for the customer to visit.<\/p>\n
\t\t\t\t\t\t<\/p>\n
\t\t\t\t\tHarvey Nichols seeks to offer a curated menswear assortment.<\/p>\n
\t\t\t\t\t\t\t\t\tCourtesy Photo<\/p>\n
\t\tToby Bateman, CEO, Mr Porter\t<\/p>\n
\n\tMen today are more individualistic than ever before.\u00a0They are more style-aware, and more confident with their own style. Whether that is preppy, quiet luxury or contemporary fashion.\u00a0This equals more diversity and less of a herd mentality.\u00a0\u00a0<\/p>\n
\n\tMr Porter\u00a0focuses on building trust, through great product, great content and great service \u2014 if you can deliver on those things consistently, you will build a loyal customer base.\u00a0Reaching customers today through either search or social requires diversity of brands and products, and relevant editorial content.<\/p>\n
\t\tJoseph Tang, fashion director for Holt Renfrew\t<\/p>\n
\n\tToday\u2019s men\u2019s customer is more informed and more selective than ever. He is approaching fashion with a mindset focused on building a wardrobe he can trust across all aspects of his life. Gone are the days of a work-versus-weekend wardrobe. The modern male consumer leads a multifaceted lifestyle, and his clothing should complement that. He is savvy, educated and discerning, not only about what looks good, but also about what feels worthy of his investment.<\/p>\n
\n\tAs much as trends and style can influence this customer, building lasting relationships and trust is even more important. Today\u2019s customer can quickly identify what feels authentic and what does not. Immersive experiences that reinforce a brand\u2019s authenticity strengthen confidence in how customers choose to invest. The brands that succeed are those that connect with customers on an emotional level, well beyond the product itself.<\/p>\n
\t\tTiziana Fausti, owner of Tiziana Fausti and 10 Corso Como\t<\/p>\n
\n\tToday\u2019s men\u2019s consumer is increasingly eclectic, informed and difficult to define through traditional categories. He moves naturally between different styles, brands and price points, creating a highly personal approach to fashion. What we see in our stores is a customer who values authenticity, quality and individuality above all else.<\/p>\n
\n\tProduct remains fundamental, but it is no longer enough. Consumers are looking for a clear point of view, meaningful experiences and a sense of belonging. As retailers, we need to offer curated selections, exceptional service and something unique that cannot be replicated elsewhere. The brands and stores that succeed today are those capable of creating an emotional connection while maintaining consistency and authenticity. In a highly competitive market, uniqueness is one of the most valuable forms of luxury.<\/p>\n
\t\tNicolas Gabard, founder and designer, Husbands\t<\/p>\n
\n\tWhat we think strongly is that people won\u2019t follow the trends. More and more, people will dress to say something about themselves and I think that the designer brands are not really framed for this.<\/p>\n
\n\tWhat we see is growing demand for more personalization and more individualization, especially with the younger guys, and I think that classic menswear is perfect for this. I really think that if Husbands is working and other brands are working, it\u2019s because we are solving this need for self-expression. And again, classic menswear is the perfect blank page to create your own story. Tailoring is about quality, about the fabric, about the emotion, and people need some real things right now. I don\u2019t think tailoring is about a trend, it\u2019s about something more tectonic.<\/p>\n
\t\tMichael Rider, creative director, Celine\t<\/p>\n
\n\tI think we\u2019re the customer in the studio, so we change, and I\u2019m assuming that\u2019s going on elsewhere, too. I always think it\u2019s kind of dangerous when we ourselves \u2014 the people working on it \u2014 get further and further away from the people who we hope will buy it. So if I want to buy something and keep it, I assume other people will too, and I think keeping it is important at Celine. I want to create fashion for men too, but I want to be things they hold on to, even when they\u2019re full of flair.<\/p>\n
\t\t\t\t\t\t<\/p>\n
\t\t\t\t\tA look from Celine\u2019s spring collection.<\/p>\n
\t\t\t\t\t\t\t\t\tCourtesy<\/p>\n
\t\tSimon Longland, director of buying, fashion,\u00a0for Harrods\t<\/p>\n
\n\tThe men\u2019s luxury consumer today is more discerning and intentional in his purchasing decisions. Over the past few years we\u2019ve seen a shift away from overtly logo-driven fashion and streetwear toward a quieter, more product-focused approach to luxury. Customers are increasingly prioritizing quality, craftsmanship and longevity over one-season, trend-driven purchases.<\/p>\n
\n\tBranding remains important, but it is often expressed in a much more subtle way, with discreet logos and a greater emphasis on design and fabrication. One of the most significant growth areas has been modern preppy dressing. It offers versatility, ease and relevance across generations, making it appealing to a broad customer base. At the same time, fashion-led consumers remain deeply engaged with brands that have a strong and consistent identity, with a design language that transcends seasons.<\/p>\n
\n\tToday\u2019s menswear consumer expects more than product alone; they are looking for experience, service and exclusivity. At\u00a0Harrods, we focus on creating a 360-degree luxury environment where customers can access fashion, horology, grooming, dining and services all under one roof. While convenience remains important, increasingly it is craftsmanship and expertise that resonate most strongly with luxury consumers. They want to understand the quality, heritage and artistry behind what they are buying.<\/p>\n
\n\tTo attract customers, retailers need to offer something unique, whether that\u2019s exclusive product launches, capsule collections, private shopping experiences or bespoke services such as made-to-measure and alterations. These personalized experiences are becoming increasingly valuable. Digital channels are essential for building relationships, but physical retail continues to play a crucial role when it delivers expertise, inspiration and memorable experiences. The most successful retail environments combine exceptional product, craftsmanship and meaningful service, creating a compelling reason for customers to return.<\/p>\n
\t\tBosse Myhr, director menswear, womenswear and childrenswear for Selfridges\t<\/p>\n
\n\tThe menswear customer today is more considered and cautious in their purchasing decisions. Consumers are looking for authenticity, quality and longevity rather than chasing the latest trend. Brands that offer genuine value through strong design, quality fabrics, great cuts and enduring style are performing well. There has been a noticeable shift away from hype-driven consumption. While excitement and newness still matter, substance has become increasingly important. Customers are looking for products and brands that feel real, credible and relevant to their lives, with a clear sense of purpose and quality behind them.<\/p>\n
\n\tReaching menswear consumers today starts with delivering authentic design and a compelling product proposition. Customers are willing to invest when they believe a product is genuinely worth it through its quality, craftsmanship, design and versatility. Versatility has become particularly important. Consumers want pieces that can be worn multiple ways and across different occasions. Products that can be easily combined into a variety of looks offer greater value and relevance, helping customers build wardrobes that work harder for them. Ultimately, brands that combine authenticity, quality and versatility are best positioned to connect with today\u2019s menswear consumer.<\/p>\n
\t\tMats Klingberg, founder and owner of Trunk Clothiers\t<\/p>\n
\n\tIf you go to Pitti Uomo in Florence, you\u2019ll see so many different styles going on at the same time, there are parallel universes of menswear and something for everyone. I think guys in general are way more informed than they used to be, because there\u2019s so much information out there fed by social media and magazines like Matt Hranek\u2019s WM Brown, and Simon Crompton\u2019s site, Permanent Style. Because of all the information, they\u2019re also more conflicted and confused than ever because of all the information out there. And if you\u2019re shopping online, where do you even start?<\/p>\n
\n\tI still always stay very true to what I believe in and what I think our customers want. Sometimes things work in an Instagram or magazine context, but don\u2019t always translate commercially. Also, a lot of our guys are very conscious about not looking like they\u2019ve thought too much about dressing. They want the look to be effortless. This is a moment when physical retailers can really make a difference, make sense out of the market and boost customers\u2019 self-esteem.<\/p>\n
\n\tMen sometimes have all these different outfits from big brands and don\u2019t even know where to start pulling them together. I think lots of guys can be very successful, and good at their jobs, but when it comes to dressing, they\u2019re not so sure what is right or wrong. Also, they\u2019re not used to letting their guard down. We allow them to be a bit vulnerable with us. At Trunk, we try to simplify. We want customers to be able to open their closets blindfolded \u2014 almost \u2014 and just grab a shirt, a jacket, trousers, a sweater, whatever, and have it fit together.<\/p>\n
\t\tJonny Johansson, creative director, Acne Studios\t<\/p>\n
\n\tI can go back to from when we started and say that [the men\u2019s market] is fragmented. It\u2019s the collage that interests me, not dictating anything. I don\u2019t believe in, \u201cI\u2019m a suit guy.\u201d It doesn\u2019t exist, in my opinion, even though you have Pitti Uomo, where it\u2019s beautifully made suits, and you have the peacocks there.<\/p>\n
\n\tThe reality is, it\u2019s always been fragmented and I think more than ever you\u2019re consuming fashion on a mood. Nobody wants to belong to a tribe now. You want to belong to a community. What I mean with that is, you don\u2019t want to conform, but you want to share. A tribe is more formulaic, I guess, and more brutal in a way.<\/p>\n
\t\t\t\t\t\t<\/p>\n
\t\t\t\t\tA look from Acne Studios.<\/p>\n
\t\t\t\t\t\t\t\t\tCourtesy of Acne Studios<\/p>\n","protected":false},"excerpt":{"rendered":"Menswear is in the midst of an identity crisis. Today\u2019s market is seemingly splintered into a number of…\n","protected":false},"author":2,"featured_media":63467,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12704],"tags":[16378,15340,2773,4955,19771,39320],"class_list":["post-63466","post","type-post","status-publish","format-standard","has-post-thumbnail","category-louis-vuitton","tag-consumer","tag-dior-homme","tag-louis-vuitton","tag-lvmh","tag-mens","tag-nordstrom"],"_links":{"self":[{"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/posts\/63466","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/comments?post=63466"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/posts\/63466\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/media\/63467"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/media?parent=63466"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/categories?post=63466"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/tags?post=63466"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}