Story Continues <\/p>\n
“LVMH demonstrated its solidity and effective strategy. Our maisons \u2014 which remained focused on ensuring the utmost quality in our products, and several of which are pursuing their creative renewal \u2014 continued to inspire dreams and enhance their desirability,” Bernard Arnault, chairman and chief executive officer of LVMH, said in a statement. <\/p>\n “Accelerating growth in the second quarter arose in particular from the success of Jonathan Anderson’s first designs for Christian Dior, the remarkable performance of Louis Vuitton’s exceptional new stores in Beijing and Seoul, and Tiffany and Bulgari’s iconic lines,” he added.\u00a0 <\/p>\n Newness has become crucial in the battle to woo and retain VICs, with the top 0.1 percent now accounting for around 23 percent of global expenditure, according to a recent research note by Bernstein analyst Luca Solca and his team. They estimated that 70 million aspirational consumers have exited the market since 2023. <\/p>\n “Selling more to existing consumers will require sustained relevance and a higher innovation tempo. As the inflow of new middle-class consumers slows, brands must lean more heavily on their installed base of repeat clients and VICs, who already own the iconic essentials and will only part with additional money for genuinely new and compelling products,” it noted.\u00a0 <\/p>\n “This is pushing brands to accelerate innovation, whether through category expansion, product refresh or increased brand investment, to remain differentiated, interesting and culturally relevant,” the Bernstein report said.\u00a0 <\/p>\n In parallel, luxury consumers continue to shift their focus from owned products to lived moments. Sentiment toward experiences is outgrowing tangible goods by 1.5 times so far in 2026, according to the most recent luxury sector report<\/a> from Bain & Company and Italian luxury association Altagamma.\u00a0 <\/p>\n In response, LVMH is expanding brand reach with cultural experiences.\u00a0 <\/p>\n At the recent Belgian Grand Prix, its Mo\u00ebt Hennessy wines and spirits division joined forces with Formula 1 to launch a new $13,450 dining experience<\/a> allowing a handful of guests to dine on the circuit with a VIP chef.\u00a0 <\/p>\n Meanwhile, Louis Vuitton is bringing back its tradition of classic car runs with a rally in Italy in September<\/a> that will culminate at the Autodromo circuit in Monza during the opening of the Italian Grand Prix. <\/p>\n LVMH is the first major French luxury player to report second-quarter results this week. Kering will follow on Tuesday, and Herm\u00e8s International on Wednesday.\u00a0 <\/p>\n Best of WWD <\/p>\n Sign up for WWD’s Newsletter<\/a>. For the latest news, follow us on Facebook<\/a>, Twitter<\/a>, and Instagram<\/a>. <\/p>\n","protected":false},"excerpt":{"rendered":"PARIS \u2014 LVMH Mo\u00ebt Hennessy Louis Vuitton’s key fashion and leather goods division broke its losing streak in…\n","protected":false},"author":2,"featured_media":57738,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12700],"tags":[36276,2793,15481,13227,2773,16293,4955,12701,36275,24924,36211,6478],"class_list":["post-63720","post","type-post","status-publish","format-standard","has-post-thumbnail","category-lvmh","tag-china-tourism-group-duty-free","tag-christian-dior","tag-leather-goods","tag-loro-piana","tag-louis-vuitton","tag-luxury-goods","tag-lvmh","tag-moet-hennessy-louis-vuitton","tag-organic-sales","tag-percent-increase","tag-visible-alpha","tag-wwd"],"_links":{"self":[{"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/posts\/63720","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/comments?post=63720"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/posts\/63720\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/media\/57738"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/media?parent=63720"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/categories?post=63720"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/tags?post=63720"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}<\/a> Inside Louis Vuitton The Place Seoul’s grand opening.Simpson Kim\/WWD <\/p>\n
<\/a> A scene from the Louis Vuitton Italia Classica rally in Tuscany in 1995.Courtesy of Louis Vuitton <\/p>\n