SINGLE POUR: Beyonc\u00e9 Knowles-Carter has taken full control of the SirDavis whiskey brand, after buying out the stake held by LMVH Mo\u00ebt Hennessy Louis Vuitton. <\/p>\n
The French luxury group confirmed the sale, whose terms were not disclosed. <\/p>\n
More from WWD <\/p>\n
Knowles-Carter and the French group’s Mo\u00ebt Hennessy division teamed up to launch the premium liquor in 2024. The brand is named after the American artist and businesswoman’s great-grandfather, Davis Hogue, a farmer and moonshiner in the American South during Prohibition. <\/p>\n
Headquartered in Houston, Texas, the spirits brand was the first to be developed entirely internally by Mo\u00ebt Hennessy in the U.S., the French conglomerate said. <\/p>\n
At the time, Bernard Arnault, chairman and chief executive officer of Mo\u00ebt Hennessy’s parent LVMH, deemed SirDavis “not only a revelatory and exceptional American whiskey, which we are very proud of, it is also a testament of the unwavering dedication to craftsmanship, heritage and innovation shared by LVMH and Beyonc\u00e9.” <\/p>\n
Knowles-Carter, a Japanese whiskey enthusiast, noted that “in partnering with Mo\u00ebt Hennessy, [the brand had] crafted a delicious American whiskey that respects tradition but also empowers people to experience something new and unique in the category.” <\/p>\n
Retailing for 89 euros, or $89 in the U.S., the whiskey was developed with Bill Lumsden, an award-winning master distiller who holds a PhD in biochemistry and is regarded as a leading authority on the liquor. It is bottled in Texas, Knowles-Carter’s home state. <\/p>\n
The sale comes as the French luxury group reported a 5 percent organic revenue growth for its wine and spirits division for the first half of 2026, with profit from recurring operations up 11 percent for the same period. <\/p>\n
The French conglomerate continues to own a 50 percent stake in Armand de Brignac, also known as Ace of Spades, the brand owned by Knowles-Carter’s husband Jay-Z, since 2021. <\/p>\n
Meanwhile, Knowles-Carter is also the founder of the Cr\u00e9ced beauty brand<\/a>. <\/p>\n Best of WWD <\/p>\n Sign up for WWD’s Newsletter<\/a>. For the latest news, follow us on Facebook<\/a>, Twitter<\/a>, and Instagram<\/a>. <\/p>\n","protected":false},"excerpt":{"rendered":"SINGLE POUR: Beyonc\u00e9 Knowles-Carter has taken full control of the SirDavis whiskey brand, after buying out the stake…\n","protected":false},"author":2,"featured_media":63784,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12700],"tags":[39571,12711,4955,18723,12701,36725,6478],"class_list":["post-63783","post","type-post","status-publish","format-standard","has-post-thumbnail","category-lvmh","tag-american-whiskey","tag-bernard-arnault","tag-lvmh","tag-moet-hennessy","tag-moet-hennessy-louis-vuitton","tag-whiskey-brand","tag-wwd"],"_links":{"self":[{"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/posts\/63783","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/comments?post=63783"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/posts\/63783\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/media\/63784"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/media?parent=63783"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/categories?post=63783"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/tags?post=63783"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}