{"id":63829,"date":"2026-08-11T13:19:15","date_gmt":"2026-08-11T13:19:15","guid":{"rendered":"https:\/\/www.europesays.com\/france\/63829\/"},"modified":"2026-08-11T13:19:15","modified_gmt":"2026-08-11T13:19:15","slug":"how-louis-vuittons-monogram-now-130-years-old-became-a-universal-status-symbol","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/france\/63829\/","title":{"rendered":"How Louis Vuitton\u2019s Monogram, Now 130 Years Old, Became a Universal Status Symbol"},"content":{"rendered":"

\u201cThe original patent explicitly indicated that the Monogram motif could be interpreted in different colors, sizes, and across various materials,\u201d says Pierre-Louis. \u201cGeorges Vuitton clearly recognized its broader, innovative potential even at that time.\u201d<\/p>\n

For the Monogram\u2019s 130th birthday, Louis Vuitton has gone back to the pattern\u2019s roots as a jacquard and created the Monogram Embl\u00e8me, a woven organic cotton-linen blend that features a subtle three-dimensional effect. \u201cThe enduring legacy of the Monogram canvas is rooted in our savoir-faire,\u201d says Pierre-Louis. \u201cThis foundational know-how, deeply embedded in our heritage, remains paramount.\u201d \u2014Julie Coe<\/p>\n

Debut<\/p>\n

Loro Piana Unveils a Suite of Dazzling Textiles That Captures Its Expansive Know-How and the Boundless Possibility of Needlework<\/p>\n

Derived from the Gaelic word for blanket or wrap, the plaid\u2014not the pattern, but the cloth itself\u2014was historically a quite humble, woolen thing worn for warmth in the Scottish Highlands. But reimagined at the hands of Loro Piana<\/a>, it becomes a canvas for experimentation with exquisite materials and techniques, a confident display of savoir faire. During Milan Design Week this past April, the Italian luxury powerhouse unveiled Studies, Chapter I: On the Plaid, an artful collection of 24 fabrics, each one a distinct exploration of the brand\u2019s ethos and expertise. The pieces now serve as a jumping-off point for clientele who can custom order the decorative textiles to use as decadent throws, pillows, or wall tapestries.<\/p>\n

\"Image<\/p>\n

Primavera in Valsesi<\/p>\n

Photo: Courtesy of Loro Piana\"Image<\/p>\n

Danza di Fibre<\/p>\n

Photo: Courtesy of Loro Piana<\/p>\n

When Loro Piana started making in-house collections in the mid-1980s, the plaid was among its first finished products. Today, these two dozen latest examples reveal Loro Piana\u2019s range both creatively and technically, showcasing signature materials (vicu\u00f1a, cashmere, their proprietary ultrafine wool) as well as craft methods like hand embroidery and jacquard weaving.<\/p>\n

\"Image<\/p>\n

Sherazade Notte (all from loro Piana\u2019s new collection of made-to-order plaids)<\/p>\n

Photo: Courtesy of Loro Piana\"Image<\/p>\n

Gara d\u2019Inverno<\/p>\n

Photo: Courtesy of Loro Piana<\/p>\n","protected":false},"excerpt":{"rendered":"\u201cThe original patent explicitly indicated that the Monogram motif could be interpreted in different colors, sizes, and across…\n","protected":false},"author":2,"featured_media":63830,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12704],"tags":[16458,2773,4955,2842,16459],"class_list":["post-63829","post","type-post","status-publish","format-standard","has-post-thumbnail","category-louis-vuitton","tag-_syndication_noshow","tag-louis-vuitton","tag-lvmh","tag-magazine","tag-textbelowcenterfullbleed"],"_links":{"self":[{"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/posts\/63829","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/comments?post=63829"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/posts\/63829\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/media\/63830"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/media?parent=63829"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/categories?post=63829"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/tags?post=63829"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}