{"id":65428,"date":"2026-08-15T03:37:37","date_gmt":"2026-08-15T03:37:37","guid":{"rendered":"https:\/\/www.europesays.com\/france\/65428\/"},"modified":"2026-08-15T03:37:37","modified_gmt":"2026-08-15T03:37:37","slug":"sephora-names-12-beauty-brands-to-accelerator-cohort-2","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/france\/65428\/","title":{"rendered":"Sephora names 12 beauty brands to accelerator cohort"},"content":{"rendered":"\n

This story was originally published on Retail Dive. To receive daily news and insights, subscribe to our free daily Retail Dive newsletter<\/a>. <\/p>\n

Dive Brief: <\/p>\n

Sephora North America last week unveiled 12 up-and-coming beauty brands<\/a> as part of its newest Sephora Accelerate program, according to a company press release.\u00a0 <\/p>\n

The 2026 cohort includes Forta Cosmetics; Dealbodies; Mowe Beauty; Base-K; Pepper Pout; Reference; Omora Beauty Lab; Everyday Chemist; Mor\u00e9; Eauso Vert; Manuscript; and Innae Beauty.\u00a0 <\/p>\n

The program, which is in its 10th year, helps emerging brand founders navigate growth. The selected brands receive access to industry experts and Sephora executives and participate in one-on-one mentorship.\u00a0 <\/p>\n

Dive Insight: <\/p>\n

Sephora Accelerate wants to help build the prestige beauty brands of the future. <\/p>\n

The company chose the participating hair care, skin care, makeup and fragrance brands based on their product development phase, innovation and overall vision.\u00a0 <\/p>\n

Members of this year’s cohort will gain access to the Sephora Impact Summit and the chance to apply for the $100,000 Sephora Beauty Grant.\u00a0 <\/p>\n

“Since we’ve launched Accelerate, every year we’re introduced to a volume of talented, emerging founders with strong visions, differentiated products, and fresh perspectives that will shape the future of beauty,” Priya Venkatesh, global chief merchandising officer at Sephora, said in a statement. <\/p>\n

Many participants of the Accelerate program have gone on to launch their products at Sephora.\u00a0 <\/p>\n

In previous years, Sephora has introduced new elements to the program. In 2021, the beauty retailer turned its attention toward founders of color<\/a>. In 2023, the company partnered with TikTok to match content creators<\/a> with its Sephora Accelerate participants.\u00a0 <\/p>\n

Beyond cultivating emerging beauty brands, Sephora has also made changes to its digital and brick-and-mortar store operations. Earlier this year, the company debuted its app in OpenAI’s ChatGPT<\/a>, enabling shoppers to receive advice and product recommendations through the platform. Last month, the company introduced quiet hours<\/a>\u00a0across its stores globally, wherein the retailer lowers music and screen displays during designated times.\u00a0 <\/p>\n

Recommended Reading <\/p>\n","protected":false},"excerpt":{"rendered":"This story was originally published on Retail Dive. To receive daily news and insights, subscribe to our free…\n","protected":false},"author":2,"featured_media":65429,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12718],"tags":[17771,1576,17773,40675,35001,4955,40674,40673,12733],"class_list":["post-65428","post","type-post","status-publish","format-standard","has-post-thumbnail","category-sephora","tag-accelerate","tag-beauty","tag-beauty-brands","tag-everyday-chemist","tag-forta-cosmetics","tag-lvmh","tag-mowe-beauty","tag-omora-beauty-lab","tag-sephora"],"_links":{"self":[{"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/posts\/65428","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/comments?post=65428"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/posts\/65428\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/media\/65429"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/media?parent=65428"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/categories?post=65428"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/tags?post=65428"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}