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MNY VTO x ChatGPT KV – L’Or\u00e9al<\/p>\n\n L\u2019Or\u00e9al is taking the plunge into artificial intelligence with OpenAI. The French cosmetics giant and the US tech company announced their partnership at the VivaTech trade show, which is being held in Paris until the end of the week.<\/p>\n
MNY VTO x ChatGPT KV – L’Or\u00e9al<\/p>\n
For the cosmetics group, this marks a major shift. One of the key pillars of this agreement is strengthening the presence of its brands where consumers are increasingly beginning their searches: on ChatGPT. The group says it is preparing to roll out an AI-enhanced customer journey and to usher in a new generation of agentic commerce.<\/p>\n
Three avenues are being explored, with an agreement to \u201cenhance the discovery of L\u2019Or\u00e9al products on ChatGPT in the United States, using enriched signals, for brands such as Lanc\u00f4me<\/a> and K\u00e9rastase.\u201d Maybelline<\/a> will integrate virtual make-up try-on experiences directly into ChatGPT. And the explorations go further: \u201cSkinCeuticals, CeraVe<\/a>, and Garnier<\/a> are participating in ChatGPT\u2019s global advertising pilot, which paves the way for AI-native advertising,\u201d the group announced.<\/p>\n L\u2019Or\u00e9al thus appears to have embraced the transformation of the \u201cSearch\u201d model, which until now has been in the hands of search engines. The French giant also seems determined to accelerate on all fronts when it comes to integrating artificial intelligence.<\/p>\n \u201cAt L\u2019Or\u00e9al, we believe we can expect more from AI for our beauty consumers, for our business functions such as marketing and research, as well as for our employees,\u201d said Asmita Dubey, chief digital and marketing officer at L\u2019Or\u00e9al. \u201cOur collaboration with OpenAI fundamentally supports this ambition to deliver new solutions within the beauty vertical.\u201d<\/p>\n Perhaps the most notable aspect of this announcement is that L\u2019Or\u00e9al has stated its intention to \u201cdevelop AI capabilities across the entire organisation, with 73,000 employees already trained in generative AI and equipped with internal tools such as L\u2019Or\u00e9alGPT and personal AI assistants.\u201d This acceleration will also extend to research and development.<\/p>\n