{"id":66160,"date":"2026-08-17T12:30:55","date_gmt":"2026-08-17T12:30:55","guid":{"rendered":"https:\/\/www.europesays.com\/france\/66160\/"},"modified":"2026-08-17T12:30:55","modified_gmt":"2026-08-17T12:30:55","slug":"hermes-opens-55-room-new-bond-street-maison-takes-luxury-to-the-max","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/france\/66160\/","title":{"rendered":"Herm\u00e8s opens 55-room New Bond Street Maison, takes luxury to the max"},"content":{"rendered":"

\n Herm\u00e8s<\/a> has been a long-time resident on London\u2019s New Bond Street and it clearly sees a bright future there as the closure of its existing store last week has been followed up with the opening of its new megastore, something that has been almost two decades in the making as it first acquired the space in 2009.<\/p>\n

\"\" Photo: Val\u00e9rie Sadoun for Herm\u00e8s<\/p>\n

The new location certainly ups the stakes after what was clearly a big — no, make that massive — investment to create a giant-sized space (or more accurately, series of spaces) that can\u2019t really be summed up by the word \u2018store\u2019.<\/p>\n

The new location at 166 New Bond Street (but also spreading into space on Grafton Street and Albermarle Street) becomes the brand\u2019s sixth \u2018Maison\u2019 worldwide and is said it be a \u201cmilestone for the house\u201d.<\/p>\n

It\u2019s undeniably impressive and is made up of six listed buildings comprising nearly 2,000 square metres. It features more than 500 artworks (selected specifically for this address under the supervision of artistic director Pierre-Alexis Dumas<\/a>) and \u201ccelebrates Herm\u00e8s\u2019 memorable journey in the United Kingdom by showcasing the house\u2019s creativity and know-how through its 16 m\u00e9tiers across multiple bespoke rooms\u201d.<\/p>\n

\"\" Photo: Val\u00e9rie Sadoun for Herm\u00e8s<\/p>\n

Originally begun in 1769, the building was added to in subsequent years and developed into multiple connected buildings now spreading over five floors. You can appreciate its size when you learn that the store now has 55 rooms, four staircases, three elevators and roof terraces.<\/p>\n

Each room mixes historic features with contemporary elements , and visitors can \u201ccatch glimpses of the original detailing as well as the new ornamentation, colour and d\u00e9cor\u201d that was designed by the Parisian architecture agency RDAI, under the supervision of artistic director Denis Montel.<\/p>\n

Historic and modern<\/p>\n

So, what do we find there? The first sight is the seven-metre-high fa\u00e7ade. There\u2019s a vaulted ceiling, built to echo the six arches of the store\u2019s windows. The path through the silk universe leads to the atrium, originally an outdoor space, designed by architects Foster + Partners, who added a new steel and glass roof, now raised by one floor, and installed a spiral staircase below. That\u2019s one of the most modernist (and striking) areas of the Maison.<\/p>\n

\"\" Photo: Val\u00e9rie Sadoun for Herm\u00e8s<\/p>\n

The limestone and glass staircase, whose handmade handrail is finished in calfskin, has also been extended upwards two floors. And the once-mirrored south wall is now lined in classic Manchester bricks cast in mirrored glass.<\/p>\n

The artworks include photographs, illustrations and contemporary designs, as well as a specially commissioned horse sculpture by British artist Jessica Wetherly found within the store\u2019s atrium.<\/p>\n

\"\" Photo: Val\u00e9rie Sadoun for Herm\u00e8s<\/p>\n

Through the second entrance, the beauty, perfumes and fashion jewellery areas are in an \u201cimaginary orangery\u201d and feature walls commissioned from London-based illustrator Katie Scott.\u00a0<\/p>\n

Leading up to the first floor we see 20 intercommunicating rooms, beginning with the red-hued rooms for the leather goods collections.\u00a0<\/p>\n

Panels of patinated copper lead to two private lounges, and then on to the home collections. The company has pulled out all the stops for this area with full equestrian collection presented at the centre of this floor in a space finished with boiserie shaped in straw and horsehair marquetry overlooking the atrium.<\/p>\n

Meanwhile, along the length of the fa\u00e7ade are six \u201cintimate\u201d rooms for watches and jewellery.<\/p>\n

\"\" Photo: Val\u00e9rie Sadoun for Herm\u00e8s<\/p>\n

The second floor starts with women\u2019s shoes in a space with hand-finished walls and ceilings in powder pink mineral mortar, plus traditional wood panelling and floral carpeting. Original 19th-century mosaic floors lead from two private salons to women\u2019s ready-to-wear, with walls painted pink and a series of hand-tufted rugs.\u00a0<\/p>\n

For men, along the length of the New Bond Street-facing side, the space has reclaimed oak floors and geometrical carpeting, while walls feature Lancashire-made textured coverings in deep blue, first developed in Victorian times. There\u2019s also a relaxing space for tea or coffee where drinkers can admire the view onto the atrium.<\/p>\n

\"\" Photo: Val\u00e9rie Sadoun for Herm\u00e8s<\/p>\n

On the third floor, Herm\u00e8s leather artisans work on objects \u201cthat are designed to last, to become more beautiful with time, to be repaired and passed on\u201d.<\/p>\n

Finally, the private fourth floor is all about the \u00c9mile Herm\u00e8s Collection, a space \u201cimagined as an evocation of the private collection housed at 24, faubourg Saint-Honor\u00e9\u201d. And rooftop lounges lead to two gardens.<\/p>\n

The new store features a number of exclusive products across multiple categories and even a set of leather-handled stainless steel gardening tools with a red denim and leather apron.<\/p>\n

As part of the opening, the windows of 166 New Bond Street showcase The Rocabarn, an imaginary horse grooming parlour created in crochet, knit and embroidery by English artist Kate Jenkins.\n <\/p>\n

\n Copyright \u00a9 2026 FashionNetwork.com All rights reserved.\n <\/p>\n","protected":false},"excerpt":{"rendered":"Herm\u00e8s has been a long-time resident on London\u2019s New Bond Street and it clearly sees a bright future…\n","protected":false},"author":2,"featured_media":66161,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12919],"tags":[1576,997,4953,2009,19247,29182,27583],"class_list":["post-66160","post","type-post","status-publish","format-standard","has-post-thumbnail","category-hermes","tag-beauty","tag-fashion","tag-hermes","tag-luxury","tag-network","tag-pierre-alexis-dumas","tag-professionals"],"_links":{"self":[{"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/posts\/66160","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/comments?post=66160"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/posts\/66160\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/media\/66161"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/media?parent=66160"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/categories?post=66160"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/tags?post=66160"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}