{"id":66316,"date":"2026-08-17T19:05:20","date_gmt":"2026-08-17T19:05:20","guid":{"rendered":"https:\/\/www.europesays.com\/france\/66316\/"},"modified":"2026-08-17T19:05:20","modified_gmt":"2026-08-17T19:05:20","slug":"beyonce-takes-full-ownership-of-sirdavis-whisky-after-lvmh-exits","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/france\/66316\/","title":{"rendered":"Beyonc\u00e9 takes full ownership of SirDavis whisky after LVMH exits"},"content":{"rendered":"<p>    <a href=\"https:\/\/s.yimg.com\/lo\/mysterio\/api\/47B8AA2543408303B9E5E53D5BB6433D740131A28755360FF2A47B2D27E7D71E\/subgraphmysterio\/resizefit_w960;quality_80;format_webp\/https:%2F%2Fmedia.zenfs.com%2Fen%2Fadvfn_uk_848%2F4eae32e372a78857bd62ecc34e054248\" target=\"_blank\" rel=\"noopener noreferrer nofollow\"><img loading=\"lazy\" decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/ywAAAAAAQABAAACAUwAOw==\" alt=\"LVMH logo \u00a9Shutterstock\" height=\"527\" width=\"960\" class=\"yf-j98iil loader\"\/><\/a> LVMH logo \u00a9Shutterstock           <\/p>\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\">Beyonc\u00e9 has taken complete control of the SirDavis whisky brand after French luxury group LVMH (EU:MC) sold its interest in the business to the American singer, the company announced on Monday.  <\/p>\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\">LVMH confirmed the disposal but did not disclose the financial terms of the transaction or provide further information about the circumstances surrounding its exit.  <\/p>\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\">The deal gives Beyonc\u00e9 full ownership of a spirits brand that was originally created through a partnership with the luxury conglomerate.  <\/p>\n<p>        SirDavis partnership began in 2024          <\/p>\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\">SirDavis was launched in 2024 as a joint venture between Beyonc\u00e9 and LVMH, combining the singer&#8217;s global profile with the luxury group&#8217;s extensive experience in premium wines and spirits.  <\/p>\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\">The collaboration formed part of a wider trend of luxury companies partnering with prominent musicians and celebrities to develop brands capable of reaching new audiences while maintaining a premium market position.  <\/p>\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\">Beyonc\u00e9&#8217;s acquisition of LVMH&#8217;s stake now brings that partnership structure to an end and places the future development of SirDavis entirely under her ownership.  <\/p>\n<p>        Celebrity partnerships remain part of luxury drinks market          <\/p>\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\">The original SirDavis venture followed other high-profile collaborations between luxury groups and celebrities.  <\/p>\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\">LVMH has previously worked with Beyonc\u00e9&#8217;s husband, Jay-Z, through its investment in the Armand de Brignac champagne brand, illustrating the luxury company&#8217;s broader strategy of combining established drinks expertise with influential global personalities.  <\/p>\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\">With LVMH (EU:MC) now exiting SirDavis, Beyonc\u00e9 will have sole control over the whisky brand&#8217;s future strategy and development. No additional information has been provided regarding potential changes to production, distribution or marketing following the transaction.  <\/p>\n","protected":false},"excerpt":{"rendered":"LVMH logo \u00a9Shutterstock Beyonc\u00e9 has taken complete control of the SirDavis whisky brand after French luxury group LVMH&hellip;\n","protected":false},"author":2,"featured_media":66317,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12700],"tags":[2100,41212,4955,12701,41211],"class_list":["post-66316","post","type-post","status-publish","format-standard","has-post-thumbnail","category-lvmh","tag-beyonce","tag-french-luxury-group","tag-lvmh","tag-moet-hennessy-louis-vuitton","tag-whisky-brand"],"_links":{"self":[{"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/posts\/66316","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/comments?post=66316"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/posts\/66316\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/media\/66317"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/media?parent=66316"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/categories?post=66316"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/tags?post=66316"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}