{"id":68144,"date":"2026-08-21T17:37:12","date_gmt":"2026-08-21T17:37:12","guid":{"rendered":"https:\/\/www.europesays.com\/france\/68144\/"},"modified":"2026-08-21T17:37:12","modified_gmt":"2026-08-21T17:37:12","slug":"the-beaute-louis-vuitton-the-first-line-with-pat-mcgrath","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/france\/68144\/","title":{"rendered":"The Beaut\u00e9 Louis Vuitton: the first line with Pat McGrath"},"content":{"rendered":"

The Beaut\u00e9 Louis Vuitton<\/a> marks a turning point in the history of the fashion house. For the first time, the French fashion house presents a limited-edition beauty collaboration born from the agreement between Nicolas Ghesqui\u00e8re<\/a>, Artistic Director of the women’s collections, and Pat McGrath<\/a>, Creative Director of Cosmetics. Inspired by two famous variants of the fashion house’s motif and designed to celebrate the 130th anniversary of the famous symbol, the line is divided into two distinct chromatic and conceptual universes: Monogram Dune and Monogram Infrarouge. Two ways of being and of telling themselves that represent the different facets of the Louis Vuitton woman, united by a passion for craftsmanship, savoir-faire and the charm of travel.
\nLouis Vuitton’s new beauty collection is co-created by Pat McGrath and Nicolas Ghesqu\u00e9re
\nFor over twenty years, Pat McGrath<\/a> has been the mastermind behind the make-up of Louis Vuitton fashion shows, able to translate the inspiration of each collection into looks that complete its character, attitude and emotion. With the arrival of Nicolas Ghesqui\u00e8re as artistic director, this confrontation turned into a deep and spontaneous understanding. Ghesqui\u00e8re explained how beauty has always been a complementary element to his conception of the silhouette, a fundamental detail to complete the aesthetics and emotion of every look. With the birth of La Beaut\u00e9 Louis Vuitton, the goal is to extend this vision beyond the runway, offering contemporary women the opportunity to express their identity even in everyday life. For his part, Pat McGrath emphasized that the collaboration was not born from a simple product development brief, but from a pure shared feeling, the same energy that has accompanied their work backstage before each show for years. For the famous make-up artist, this project does not represent a collaboration in the traditional sense of the term, but rather the natural evolution of their common artistic path.<\/p>\n

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