We all know that sound is important in ads and now there\u2019s more focus than ever on so-called \u201csonic identities,\u201d valuable properties in the piratical digital world.<\/p>\n
Since covid healthcare companies have taken centre stage too. They were always important of course but now the likes of vaccine makers Pfizer and AstraZeneca have become global superstars. France\u2019s Sanofi, which produced a vaccine with GSK, is another such and it has a new sonic identity \u2013 \u2018Miracle Dots\u2019 \u2013 produced by Sixieme Son and inspired by Chopin\u2019s \u00c9tudes.<\/p>\n
Intended to embody \u201cthe delicate balance between research and inventiveness, a tightrope walks between simplicity and complexity. Human-centered, the music eventually conveys the indispensable humility required when dealing with the intricacies of science.\u201d<\/p>\n
Here goes then:<\/p>\n
Sanofi\u2019s Josep Catll\u00e0 says: \u201cWe united our company under one brand, identity, and purpose last year, which marked a new milestone in Sanofi\u2019s transformation journey. Sonic identity is another dimension of our corporate brand ecosystem. We wanted our own unique sound to reflect who we are \u2013 a modern company with rich history and great people, a company which always seeks to find new innovative solutions.\u201d<\/p>\n
Sounds nice anyway. MAA creative scale: 7. <\/p>\n
\n\t\t\t\t\tMore top stories\t\t\t\t<\/p>\n","protected":false},"excerpt":{"rendered":"We all know that sound is important in ads and now there\u2019s more focus than ever on so-called…\n","protected":false},"author":2,"featured_media":69844,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12983],"tags":[13012],"class_list":["post-69843","post","type-post","status-publish","format-standard","has-post-thumbnail","category-sanofi","tag-sanofi"],"_links":{"self":[{"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/posts\/69843","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/comments?post=69843"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/posts\/69843\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/media\/69844"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/media?parent=69843"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/categories?post=69843"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/tags?post=69843"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}