\n\tThe inaugural collection features a trio of $140 fragrances developed and inspired by the life of Patricia Choux, a perfumer at Mane. <\/p>\n
\n\t\u201cWhat made this collection so special was the opportunity to step forward not just as a perfumer, but as an artist. In most projects, you\u2019re solving for a specific objective; here, I was invited to explore without boundaries,\u201d said Choux, whose past creations include Nest Lychee Rose<\/a>, Roberto Cavalli Serpentine 2025 and Henry Rose Ripe.<\/p>\n \t\t\t\t\t\t \t\t\t\t\tPatricia Choux<\/p>\n \t\t\t\t\t\t\t\t\tCourtesy<\/p>\n \n\tChoux\u2019s three fragrances for Anecdotes by Artists include Wild Cousin, which reimagines a French baba au rhum cake from the perfumer\u2019s childhood, combining rum-soaked cake and cr\u00e8me Chantilly accords with davana flower and oakwood. Then there\u2019s The Villanelle, a warm vanilla that opens with an icy juniper note, aiming to encapsulate the feeling of being misjudged, and Painted Petals, a fruity-floral juice with notes of strawberry, rhubarb, tuberose and jasmine absolute, inspired by one of Choux\u2019s own paintings and infused with the produce that grew in her childhood backyard.<\/p>\n \n\t\u201cThe ask from Maesa was to give us fragrances that you always wanted to create, and tell us why,\u201d said Dana Steinfeld, who is chief innovation and Blue Sky officer at Maesa and is stepping into the founder role for the first time with Anecdotes by Artists. \u201cCulturally, people are in a different place in terms of how they\u2019re thinking about products and brands. A big consumer change has been that people want to know the story behind things, to go behind the scenes, to understand the creator\u2026it created a perfect environment for a brand like Anecdotes by Artists.\u201d<\/p>\n \t\t\t\t\t\t \t\t\t\t\tDana Steinfeld<\/p>\n \t\t\t\t\t\t\t\t\tCourtesy<\/p>\n \n\tIn Sephora stores, the brand\u2019s display will prominently feature Choux\u2019s portrait, and marketing efforts across platforms will similarly seek to introduce consumers to the perfumer<\/a> as part of their discovery of the brand at large. <\/p>\n \n\t\u201cThis exciting brand fills a white space in our assortment by putting perfumers at the center of each scent, allowing artists an opportunity to channel their personal stories and unique point of view through fragrance,\u201d said Carye Campbell, senior vice president of fragrance merchandising at Sephora, in a statement.<\/p>\n \n\tAdded Steinfeld: \u201cSephora<\/a> is a destination for beauty<\/a>, fragrance and artistry of all forms \u2014 you have makeup artist brands; you have hairstylist brands and dermatologist brands\u2026but having that perfumer creator as someone that the [Sephora] client knows and sees and meets and understands as part of the fragrance is something very new.\u201d<\/p>\n \n\tFor Maesa, whose 2025 net sales reached an estimated $380 million globally, Anecdotes by Artists marks a first prestige fragrance play and the first time a Maesa brand has been sold at Sephora. <\/p>\n \t\t\t\t\t\t \t\t\t\t\t\t\t\t\tMade with Google AI<\/p>\n![\"Patricia](\"https:\/\/wwd.com\/wp-content\/themes\/vip\/pmc-wwd-2021\/assets\/public\/lazyload-fallback.gif\")
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