{"id":72199,"date":"2026-09-01T06:24:19","date_gmt":"2026-09-01T06:24:19","guid":{"rendered":"https:\/\/www.europesays.com\/france\/72199\/"},"modified":"2026-09-01T06:24:19","modified_gmt":"2026-09-01T06:24:19","slug":"paris-hilton-returns-for-another-karl-lagerfeld-campaign-for-fall-2026","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/france\/72199\/","title":{"rendered":"Paris Hilton Returns for Another Karl Lagerfeld Campaign for Fall 2026"},"content":{"rendered":"

\n\tParis Hilton<\/a>, the surprise star of Karl Lagerfeld\u2019s last two campaigns<\/a>, will continue with the fashion house for another year alongside a new digital character who \u2014 despite his white hair, ponytail, sunglasses and witty repartee in German-accented English \u2014 has been anointed Not-Karl.<\/p>\n

\n\tThe fall<\/a> 2026 campaign<\/a>, shot by photographer Matt Easton, depicts Hilton next to stacks of retro TV sets broadcasting Not-Karl wearing a dark suit, tie and white shirt with a high collar. It breaks Tuesday across digital, print, social media and outdoor.<\/p>\n

\n\tRevealing the contract extension exclusively to WWD, Karl Lagerfeld<\/a> chief executive officer Pier Paolo Righi said Hilton\u2019s first two campaigns \u2014 for fall<\/a> 2025 and spring 2026 \u2014 bolstered its business \u201cin a very tangible way across every region of the world and has helped the brand continue to grow in an environment that has become increasingly challenging.\u201d<\/p>\n

\n\tHe attributed the campaigns\u2019 success to their unexpected front woman.<\/p>\n

\t\t\t\t\t\t\"\"<\/p>\n

\t\t\t\t\tParis Hilton<\/a> and Not-Karl in the Karl Lagerfeld<\/a> fall 2026 campaign<\/a>.<\/p>\n

\t\t\t\t\t\t\t\t\tMatt Easton\/Courtesy of Karl Lagerfeld<\/p>\n

\n\t\u201c[Hilton] wasn\u2019t an obvious choice \u2014 and that was precisely the point. It made people stop and take notice,\u201d he told WWD. \u201cIn that sense, it felt very much in Karl\u2019s spirit: unexpected, provocative and culturally relevant.\u201d<\/p>\n

\n\tHe cited a positive response from consumers and brand partners \u2014 and described full-throttle enthusiasm and \u201cpassionate engagement\u201d from Hilton herself.<\/p>\n

\n\t\u201cShe has made this partnership very personal and loves being an integral part of Karl\u2019s future legacy,\u201d Righi said. \u201cShe genuinely loves the brand and was wearing our collections long before our partnership began.\u201d<\/p>\n

\n\tIndeed, part of the brand lore is a rapturous, still mysterious conversation between Hilton and the late German designer in 2006 at a Dom P\u00e9rignon event in Los Angeles.<\/p>\n

\n\tBoth Lagerfeld and Hilton helped define an era where celebrity became synonymous with brand. A pioneering influencer and savvy entrepreneur, Hilton straddles modeling, music, media, beauty, investing and philanthropy. <\/p>\n

\n\tThe centerpiece of the fall 2026 campaign is a short black-and-white video which depicts Hilton sparring with Not-Karl, broadcast on multiple monitors.<\/p>\n

\t\t\t\t\t\t\"\"<\/p>\n

\t\t\t\t\tParis Hilton and Not-Karl in Karl Lagerfeld\u2019s fall 2026 campaign.<\/p>\n

\t\t\t\t\t\t\t\t\tMatt Easton\/Courtesy of Karl Lagerfeld<\/p>\n

\n\t\u201cBut you sound like Karl,\u201d Hilton implores. \u201cYou just look a little different.\u201d<\/p>\n

\n\t\u201cI like to reinvent myself,\u201d the character shoots back.<\/p>\n

\n\tAsked about the genesis of Not-Karl, Righi replied: \u201cOne of the things we consistently hear from people around the world \u2014 whether they knew Karl personally or simply observed him from a distance \u2014 is how much they loved his wit, intelligence and the way he interacted with people.<\/p>\n

\n\t\u201cThe idea behind Not-Karl was to find a completely new way of bringing some of that spirit back into the conversation, using a tool that is as forward-looking as Karl himself always was.<\/p>\n

\n\t\u201cWe are not trying to recreate Karl,\u201d Righi stressed. \u201cThe name itself introduces the irony and playfulness that were so much a part of his personality.\u201d<\/p>\n

\n\tThe precise technology behind the digital character is under wraps, but it nailed Lagerfeld\u2019s accent, intonations and blunt way of speaking.<\/p>\n

\n\tAccording to the Lagerfeld company, the voice is synthetically generated specifically for the character, but based on a two-hour recording by a voice-over artist that was later refined by machines and humans.<\/p>\n

\n\tHilton certainly got a kick out of it.<\/p>\n

\n\t\u201cHaving Not-Karl on set made this shoot feel so iconic and just unexpected \u2014 it brought such a magical energy,\u201d she said.<\/p>\n

\n\tKit Butler joins Hilton in some frames to model Karl Lagerfeld menswear. The campaign showcases the Karl Lagerfeld, Karl Lagerfeld Jeans and Karl Lagerfeld Paris lines.<\/p>\n

\t\t\t\t\t\t\"\"<\/p>\n

\t\t\t\t\tKit Butler and Paris Hilton in the Karl Lagerfeld campaign.<\/p>\n

\t\t\t\t\t\t\t\t\tMatt Easton\/Courtesy of Karl Lagerfeld<\/p>\n

\n\tRighi said he has no \u201crigid roadmap\u201d for Not-Karl, seeing the character as \u201canother way to interact with our audience that reflects something of the soul, wit and perspective of the man.\u201d<\/p>\n

\n\t\u201cI can imagine Not-Karl becoming an ongoing way of engaging with our consumers in a witty and entertaining way \u2014 commenting on style, offering advice, reacting to culture or simply talking about life,\u201d he added.<\/p>\n

\n\tThe brand plans to celebrate the fall 2026 campaign with an event during Paris Fashion Week.<\/p>\n","protected":false},"excerpt":{"rendered":"Paris Hilton, the surprise star of Karl Lagerfeld\u2019s last two campaigns, will continue with the fashion house for…\n","protected":false},"author":2,"featured_media":72200,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[4085,5543,2097,30,1124],"class_list":["post-72199","post","type-post","status-publish","format-standard","has-post-thumbnail","category-paris","tag-campaign","tag-fall","tag-karl-lagerfeld","tag-paris","tag-paris-hilton"],"_links":{"self":[{"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/posts\/72199","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/comments?post=72199"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/posts\/72199\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/media\/72200"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/media?parent=72199"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/categories?post=72199"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/tags?post=72199"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}