L\u2019Or\u00e9al has appointed Marc Dicko (pictured left) as chief digital and marketing officer (CDMO) for its South Asia Pacific, Middle East and North Africa (SAPMENA) Zone, effective 1 September 2026.<\/p>\n
Based in Singapore, Dicko will report to L\u2019Or\u00e9al SAPMENA president Vismay Sharma and oversee the zone\u2019s digital, eCommerce and marketing strategy across more than 35 markets.<\/p>\n
The SAPMENA Zone represents more than three billion consumers across markets spanning from New Zealand to Morocco.\u00a0<\/p>\n
Don’t miss:\u00a0WPP Media retains L\u2019Or\u00e9al ANZ account<\/a><\/p>\n Dicko has been with L\u2019Or\u00e9al for 15 years, holding digital, eCommerce and leadership roles across the group\u2019s Global Division, North Asia, Canada and SAPMENA.<\/p>\n Prior to his new role, he served as CDMO for L\u2019Or\u00e9al Canada, where he was responsible for growing the group\u2019s direct-to-consumer (D2C) channels, strengthening its position in indirect eCommerce and integrating artificial intelligence (AI) into business operations and consumer journeys.<\/p>\n Dicko succeeds Lex Bradshaw-Zanger (pictured right), who has led L\u2019Or\u00e9al\u2019s regional digital, marketing and eCommerce function since 2023.<\/p>\n During his tenure, Bradshaw-Zanger drove eCommerce growth across the zone and led the Big Bang Beauty Tech Innovation Program, L\u2019Or\u00e9al\u2019s flagship initiative focused on open innovation.<\/p>\n He will now move into a newly created role focused on transforming SAPMENA\u2019s regional capabilities across marketing and commercial services. The role will focus on emerging technologies, data and analytics, and AI to support growth across the region.<\/p>\n The SAPMENA Zone was established in 2021 and comprises 13 entities and 35 markets. It serves as a global talent hub for L\u2019Or\u00e9al and covers markets across South Asia Pacific, the Middle East and North Africa.<\/p>\n The appointment comes as L\u2019Or\u00e9al continues to scale regional marketing initiatives across SAPMENA. In June, the group launched the third edition of its global \u201cJoin the refill movement\u201d campaign<\/a> across the zone, spanning skincare, fragrance, makeup and haircare and involving brands including Yves Saint Laurent Beauty, Armani Beauty, Lanc\u00f4me, Kiehl\u2019s, La Roche-Posay, CeraVe and K\u00e9rastase.<\/p>\n Be part of Digital Marketing Asia Singapore on 22\u201323 September 2026 to discover the strategies, technologies, and real-world lessons helping brands scale AI and orchestrate predictive customer journeys.<\/p>\n Related articles:\u00a0\u00a0
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